Jake Mckenzie Email and Phone Number
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I am the Chief Executive Officer at Intermark Group, the largest psychology-driven marketing firm in the US. With over 13 years of experience in this role, I lead a team of Ph.D. behavioral scientists, creative professionals, and media experts who use persuasive psychology to shape brand success for our clients. Under our umbrella, we also have Alloy - custom software development, Deploy - tech talent & recruitment, Intermark Automotive, Intermark Legal, and Vazda - video production. My mission is to help clients generate spectacular growth by applying the insights and methods of behavioral sciences to advertising and marketing. I have spearheaded the integration of psychology, sociology, and behavioral economics into our agency's services, creating a unique and powerful approach that works differently and better than conventional marketing. I have also launched and led the agency's interactive and video production divisions, expanded our market expertise across various industries, and built a competitive internship program. As a speaker, columnist, and podcast host, I share my knowledge and passion for psychology-driven marketing with audiences and listeners nationwide.
Intermark Group
View- Website:
- intermarkgroup.com
- Employees:
- 110
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Intermark GroupBirmingham, Alabama Area
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Chief Executive OfficerIntermark Legal Apr 2021 - PresentIntermark Legal leverages behavioral sciences to create groundbreaking and creative approaches to the legal landscape providing a truly unique cognitive strategy to legal arguments and jury insights that give our clients an extraordinary advantage. -
Chief Executive OfficerIntermark Group Dec 2009 - PresentBirmingham, Al, UsIntermark Group shapes brand success by applying persuasive psychology to group imagination. We unite media, digital analytics, PR, mobile, social, promotion, event marketing, CRM, in-house production and interactive to shape brands for the modern marketplace. We create through the lens of psychological influence. It's the underpinning behind all our work.Every Intermark Group client exceeded their 2012 sales results, and over 90% exceeded their 2013 goals. But how did advertising play a successful role in these results? Through a disciplined strategy Intermark incorporates into every campaign — applied psychology.
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Chief Operating OfficerIntermark Group Jan 2005 - Dec 2009Birmingham, Al, Us• Oversaw advertising agency with six operating divisions• Led new business team, increased top-line growth by over 20% each year to over $16.5 million in revenue • Closed over $26 million in new business in 2006 alone• Integrated agency services into a seamless operating unit, generating growth across all divisions and higher customer satisfaction• Consolidated duplicate services and staff, lowering overhead by 14%• Implemented capital optimization program, reducing debt to $0 and improving cash flow by over 100%• Directed agency to record net profitability in every year in position• Recruited and developed new agency management team (Account Service Director, Executive Creative Director, and Research and Planning Director)• Created and launched new Interactive Media division• Developed internship program for the agency, which not only substantially assisted in recruiting top talent, but also landed multiple business accounts• Executed agency training program to improve quality of work and employee retention• Coordinated purchase and remodeling of permanent facility for agency
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PresidentVazda Studios Jan 2003 - Jan 2005Us• Successfully managed and led second division while continuing to oversee Intermark Interactive• Led turnaround of production and post-production facility from $80,000 annual new loss prior to take-over to over $500,000 in annual net profit• Dramatically increased profit margins each year, averaging 50% annual growth• Reduced operating expenses by 18% while increasing customer satisfaction by 22%• Restructured staff and processes of large production and post-production facility • Recruited, hired and trained new management staff (Director of Post Production, Executive Producer, Director of Business Development) -
PresidentIntermark Interactive Sep 2000 - Dec 2004Birmingham, Al, Us• Grew staff from a total of three people to over 50, with offices in three cities (Los Angeles, Calif.; Fort Lauderdale, Fla.; Birmingham, Ala.)• Directed new business - generated over $4 million in annual revenue• Maintained profit margins of 25%+ while achieving over 70% yearly growth• Pitched, landed and maintained numerous national accounts, including Toyota Motor Sales, Porsche Cars North America, AutoZone, Fresh Del Monte and JM Family Enterprises• Recruited and trained Interactive management staff -
Account ManagerIntermark Interactive Oct 1998 - Sep 2000Birmingham, Al, Us
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Account SupervisorIntermark Group Aug 1997 - Oct 1998Birmingham, Al, Us
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Graduate AssistantBirmingham-Southern College 1995 - 1997Birmingham, Al, Us
Jake Mckenzie Skills
Jake Mckenzie Education Details
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Vanderbilt UniversityPsychology/Political Science -
Birmingham-Southern CollegePrivate Sector Management
Frequently Asked Questions about Jake Mckenzie
What company does Jake Mckenzie work for?
Jake Mckenzie works for Intermark Group
What is Jake Mckenzie's role at the current company?
Jake Mckenzie's current role is CEO @ Intermark Group | Applied Psychology in Marketing.
What is Jake Mckenzie's email address?
Jake Mckenzie's email address is ja****@****oup.com
What is Jake Mckenzie's direct phone number?
Jake Mckenzie's direct phone number is +151090*****
What schools did Jake Mckenzie attend?
Jake Mckenzie attended Vanderbilt University, Birmingham-Southern College.
What skills is Jake Mckenzie known for?
Jake Mckenzie has skills like Advertising, Integrated Marketing, Social Media, Marketing, Social Media Marketing, New Business Development, Marketing Strategy, Creative Direction, Management, Interactive Marketing, Digital Marketing, Web Analytics.
Who are Jake Mckenzie's colleagues?
Jake Mckenzie's colleagues are James Mcfarland, Phd, Holly Evans, Kelley Norwood, Clark Wichman, Linda Winters, Kelly Darden, Anastasia Pavlenko.
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