Jake Williams Email & Phone Number

Lakewood, Ca, Us

Anaheim, California, United States

Managing a team of three department employees and multiple vendors to strategically achieve goals of the marketing department. Develop, implement and execute all onsite events in partnership with key food and beverage clients. Represent THE RANCH as the key brand ambassador. Guide communication planning based on digital insights. Collaborate closely with events sales teams to consistently deliver on private-party buyouts of THE RANCH Saloon and 6th floor events center. Key Achievements- In partnership with the beverage director, created THE RANCH Whiskey Dinner experiences featuring THE RANCH’s own labeled bourbon from key distilleries such as: Four Roses, Buffalo Trace, and Woodford Reserve which yielded a 5-figure profit across four sold-old events, incurring a waitlist for future (planned) dinners. - In a year, increased Saloon social media account presence by 10K followers, and a 5% increase in engagementPartnering with THE RANCH Events Sales Team, increased bookings by 10% YOY through redeveloping the buyer experience with updated Events Center guidebooks and a refreshed events center website page- Managed a turnkey production in partnership with Visit Anaheim as a key location for their inaugural Luxury Campaign, driving high-end guests to dine onsite during high-dollar spending travel to the city

Manhattan Beach, California, United States

Oversaw the day-to-day operations and creative content of 15+ nationwide social accounts across the company while examining trends and demands for potential marketing opportunities. Managed a team of five local store managers to assist in developing tactical marketing campaigns for each location. Maintained vendor and media relations. Managed promotions calendar and surrounding logistics to effectively execute projects. Actively monitored online presence with timely content development and web site updates. Oversaw and produced all on-site events across all Southern California restaurant locations.Key Achievements- Within the first 5 months, successfully branded & launched three cocktail campaigns that became menu best sellers utilizing only organic social media campaigns-Increased social engagement and reach by an average of 10+% across all platforms, leveraged coverage in major outlets such as: Thrillist, LA Weekly, and others while surpassing all benchmarks- Assisted in brokering a publicity deal with Bon Jovi’s wine, Hampton Water Wine Co., for a cocktail collaboration leading to a nationwide campaign that boosted drink sales 1.5% at all participating locations- Repeatedly partnered with iheart Media and AM 570 sports to bring Petros and Money, a leading sports talk show, to Rock & Brews for live-remotes within the restaurant, driving sold-out crowds to each event

Los Angeles, California

Managed and incorporated social media strategies and campaigns, identify digital opportunities for company growth and exposure online. Oversaw blog content and all website changes. Strategized and implemented SEO strategies and Google AdWords campaigns.Key Achievements- Managed a globally trended campaign to show support for first responders at start of COVID-19, generated over 15 million impressions in 24 hours with top-ten trending on Twitter in key regions for 24 hours- Generated first-of-its-kind quarterly email campaign content to educate kids at home on themed entertainment industry by utilizing our studio’s work techniques into easily digestible information on themed entertainment design. - Implemented all-new SEO efforts for multiple company websites and developed multiple SOP’s on internal best practices- Led the developer team on building studio website for the newest division of the company in Montréal, Canada- Oversaw company presence at trade shows, produced speaking engagements for executive/principal leadership- Managed and maintained all PR and media relationships for our department, working as the liaison to distribute all press releases and interviews with key staff members

Long Beach, Ca

In a consultant contracted role, I was in charge of creating all social media copy, manage advertising budget, schedule Facebook and Instagram ads, as well as manage graphic designer and oversee Google PPC and Display Ads. As a direct result, Midsummer Scream reached and exceeded attendance goals for their 4th year of operation.

San Jose, California

Created and executed all online campaigns for website and social, manage internal and external design of ads, develop and maintain vendor relations. Supported pitch efforts targeting various mediums such as: local/national broadcast, online/social media. Managed six-figure marketing budget, secured and managed coverage from outlets in print, online and digital media and maintain media/influencer relationships. Developed communications and marketing materials. Oversaw graphic designer. Compiled all presentations, reports and media decks for Senior Management. Key Achievements- Over the 2+ year period, drove business results from marketing efforts with a 10 and 11% attendance increase YoY- In under 18 months, tripled follower count on instagram, and increased Facebook likes by 23%- Collaborated with CBS Films as on-site production assistant and consultant for the feature film, ‘Winchester’- Coordinated and led onsite efforts with multiple filming projects (Buzzfeed, Ghost Brothers, Ghost Adventures, realtor.com, local and nationwide news outlets, et al)- Managed all vendor and media relationships for the marketing department- Project Managed two new tours to Winchester Mystery House: Hallowe’en Candlelight Tour & Explore More Tour- Developed all turnkey marketing for both seasonal and annual campaigns

Bakersfield, California Area

Assisted Director in day to date operations including coordination and scheduling meetings/eventsCoordinated and directed the Alumni’s two biggest events: Party in the Park and Hall of Fame Managed Alumni Engagement and 60+ Membership segments, including a budget of $40,000 and fundraising activities. Assisted and organized Career Day 2016, which attracted 4,000 students.

Bachelor'S Degree, Communication And Media Studies, Senior

Activities and Societies: President, Public Relations Student Society of America (PRSSA) 2015

Associate'S Degree, Communication And Media Studies