Own and operate a mid-size HVAC business in Warrenton MO.

Led market research that defined customer segments, problems to solve, and product opportunitiesPerformed competitive analysis to benchmark capabilities and identify paths for differentiationDefined product marketing and go-to-market plan including pricing, packaging, and positioning

Led a world-class product management team including 2 product managers, 3 UX designers, and 1 product marketing managerLed product strategy by defining the roadmap and prioritizing strategic initiativesLed as individual contributor the development of Dwelo's Self Tour solution from initial market research to full GTM launchLed formation of key partnerships including initial outreach, business agreements, and integration requirements

Lead product management for the Sensi Predict PlatformLead product management and NPD of Sensi Predict hardwareOversight of the technical support analyst teamWork closely with Software/Technical Product Management, Sales, Engineering, and Operations on go to market

Lead product development effort for IOT-based HVAC monitoring technologyManage cross functional program launch with a national big-box retailer High-level management of cloud API requirements, priorities and timelinesLead ongoing consumer and product discovery research using Lean Startup methodologyManage and prioritize user experience design needsHigh-level management of software front-end requirements, priorities and release schedule

Grow and develop partnerships with key home automation companies, utilities and service providers.Lead strategy formulation, synergy case, identification and outreach regarding potential acquisition targets in the connected home/comfort space. Managed merger and acquisition pipeline from initial introduction to deal close. Lead product management efforts ensuring an innovative new product concept that incorporates end user, customer and channel partner feedback. Lead software development efforts by serving as the product owner and establishing Agile software development practices including kanban boards, user stories and lean product management practices.Lead homeowner customer development effort to discover, refine and segment our ideal target customers.

Drove new business opportunities to generate over $20 million of new sales.Led from cradle to launch new product marketing efforts for the award-winning Copeland Scroll Variable Speed compressor and power electronics platform. Performed market analysis of key mega trends with customers, competitors and technology.Created market and product requirements for the variable speed scroll compressor and power electronics that guided our new product development team. Traveled to customers to gather voice of the customer feedback as well as consult with them regarding the latest technology and solutions for their business.Successfully implemented and utilized lean tools for strategic alignment (based on Hoshin Kanri) such as the X-Matrix and A3 documents to drive execution of key strategic marketing initiatives including new product development and competitive analysis.Built Excel customer value optimization models using solver and econometrics to predict consumer/market behavior and optimize functional product requirements to meet customer needs.Led the competitive analysis initiative and created a competitive analysis workflow and Access database for standardized work and lean process improvements.Managed pricing based on triangulating product value to the consumer along with margin targets and competitive price analysis.Reported profitability and loss of the variable speed platform both concurrently and with estimated P&L forecasts 5 years out.Led variable speed marketing communication efforts for trade shows and other marketing initiatives including product brochures, website content and award submissions which culminated in winning the 2014 AHR Expo Product of the Year Innovation Award.

Concentrations: Operations and FinancePresident Krannert Graduate Student AssociationRecipient, graduate assistantship

Researched innovation processes by becoming familiar with the latest in innovation research. Found and summarized seven distinct innovation methods including blue ocean strategies, outcome-driven innovation, SCAMPER and analogical thinking.Facilitated an innovation event by presenting various methods of generating innovative ideas to a diverse group of engineers, scientists, managers, consultants and outside experts in order to fill the "fuzzy front-end" of the NPD funnel with a pantry of ideas for further exploration.