A writer by training, and at heart, strategy and storytelling are my core strengths. I understand audiences, both customers and stakeholders, craft resonant narratives, and build strategies that deliver results. My expertise spans marketing, brand development, content strategy, customer experience design, operations, and analytics—skills honed through years of driving growth and commanding attention in competitive markets.Before entering marketing, I cut my teeth as a fly fishing guide and lodge operator. Guiding taught me problem-solving under pressure, deep attention to detail, and how to adapt at a moment’s notice. Running a lodge taught me about the importance of knowing your customer. These principles shape my approach to leadership, strategy, and delivering value today.Constant learning is non-negotiable for me. It's fun. I read, listen, and absorb knowledge across topics and interests—admittedly, too many. I have always had an insatiable curiosity and desire for understanding. Examples go back to one of the first phrases I mastered as a baby—"what's that." Key Achievements:VP of Marketing at Bullfrog Spas: Engineered years of double-digit growth with sharp brand strategy, agile project management, and a high-performing lead generation system.Agile Leadership: Introduced Agile project management to streamline processes, speed up delivery, and enhance collaboration.E-commerce Success: Co-founded RiverBum.com and grew the subscriber base by nearly 10k through targeted content marketing.Hospitality Leadership: General Manager of Falcon’s Ledge (Orvis Lodge of the Year 2001 & 2012), where marketing and operations were seamlessly aligned.Entrepreneurial Mindset: Launched Utah Fly Guides, turning a passion for fly fishing into a profitable, high-end guide service.Specialties: Marketing Strategy | Customer Experience Design | Executive Leadership | Digital Marketing | Content Strategy | Brand Development | SEO/SEM | Lead Generation | Project Management | Operations | Bilingual (Portuguese) | Fly Fishing GuideThe goal is always the same: create strategies that elevate brands, engage audiences, and deliver lasting value and growth.