Jake Rutter Email & Phone Number

Lewes, De, Us

Denver, Co, Us

Oversaw and coordinated a team of 22 front-end engineers across North America and Europe, transitioning developers from siloed operations to a cohesive unit supporting the eCommerce DTC websites of high-profile brands, including The North Face, Vans, Timberland, Eastpak, Jansport, Kipling, Napapijri, Smartwool, Altra, Icebreaker and Dickies.Directed and managed content migration efforts for the three major brands (The North Face, Vans, and Timberland) to Salesforce Commerce Cloud and VueJS/Nuxt3 front-end across eight languages and 24 locales through two product teams, ensuring timely delivery within budget.Delivered two high-priority projects in preparation for Peak 2023, including the Vans.com redesign on a legacy NuxtJS 2 codebase and the implementation of a simplified design system for The North Face homepage, empowering the content team to create flexible homepage layouts and enhancing business agility and user experience.

Theale, Reading, Berkshire, Gb

Designed a new front-end architecture, transitioning 20 websites from a monolithic JSP stack to a NextJS mono repo stack with CommerceTools microservice backend, reducing developer workflow friction and improving scalability.Led a multi-year, multi-region initiative to enhance content management across digital properties by implementing a Headless CMS (Contentful), reducing time to market from 6 weeks to 2 weeks and driving significant cost savings through streamlined processes.Established a framework for developer collaboration and application development across geographically dispersed teams in India, the UK, Australia, and the US, ensuring consistent guidelines, standards, and unified development processes.Collaborated effectively with C-level executives and board members in the US, UK, and AU to understand business requirements, define roadmaps, and implement solutions through multiple product teams.Guided technical solutions to support marketing, operations, and compliance challenges and opportunities, actively participating in US and group IT leadership.I built strong relationships with key stakeholders and advocated for the engineering team's needs, ensuring alignment between business objectives and technical capabilities.

Theale, Reading, Berkshire, Gb

Executed a strategic DTC roadmap to continually enhance website customer experiences, drive revenue, and reduce costs for a multi-club DTC wine subscription business through a cross-functional team and driving the needs of acquisition and retention digital marketing plans.Recognizing the need for a more efficient approach, I developed and implemented a digital optimization workstream. Using Optimizely, I led the design and deployment of tests to validate key hypotheses before investing in full-scale builds. This strategy optimized resource use and resulted in significant conversion increases, delivering measurable value to the business.Delivered a streamlined checkout process built with ReactJS utilizing qualitative research to drive decisions, built on reactjs using a design system, resulting in a 9% year-over-year increase in conversions that utilized a design system to accelerate implementation and improve development velocity.Implemented online cancellation functionality for wine club subscriptions, significantly reducing call center volume. Introduced a Cancel/Save flow, resulting in a 10% customer retention rate.

Theale, Reading, Berkshire, Gb

Streamlined departmental efficiency by introducing new tools, processes, and iterative delivery mechanisms to increase the velocity of releases by 66% and improve the quality of the codebase.Championed transformation project to implement REST APIs to allow front-end teams to launch and test new features and improvements faster-using client-side technologies such as AngularJS.Pioneered strategy to design and build mobile app available in US and UK app stores using Appcelerator Hybrid JavaScript framework working with different stakeholders and building on the teams' existing knowledge of JavaScript.Collaborated with US CEO and Group IT CIO to implement eCommerce Strategy for 2 markets (US and AU) with digital initiatives such as personalization, mobile strategy, website optimization, and a/b testing to improve conversion.Designed and implemented Data Layer strategy on the front-end across 12 websites to integrate with 3rd party platforms that enabled Marketing teams to accurately analyze the success of their campaigns.

Theale, Reading, Berkshire, Gb

Recruited, hired, and managed a team of five (two senior web designers, two junior web designers, and 1 front-end developer) to design, build, and maintain four white-label eCommerce websites.Spearheaded architectural decisions for Front-end on Oracle ATG eCommerce platform, working alongside other front-end teams based in UK and AU offices.Led mobile website strategy to manage, design, and build 8 mobile websites for US (4 sites), AU (3 sites), and HK (1 site) markets utilizing Mobify Adaptive solution and managing vendor relationships.Designed and built front-end architecture for internal customer service applications used by customer service agents in all markets (US, UK, and AU) to reuse web components across internal and customer-facing apps.Maximized quality of projects delivered by building an internal QA team to implement automated and manual release testing.

Theale, Reading, Berkshire, Gb

Implemented a new front-end to support the migration of four eCommerce websites from a .Net legacy platform to a Java-based ATG eCommerce platform partnering with Infosys, an India-based implementation partner.Improved marketing request process efficiency between marketing and web teams by setting up and managing a customized project management tool, fogbugz.com.Supported stakeholders in the Marketing, Ops, and Legal teams to design and build white label websites to support the overall roadmap.

Entrepreneurially spearheaded a successful freelance venture spanning a decade, catering to local enterprises by delivering comprehensive web solutions.Specialized in tailoring web design, development, newsletter integration, and marketing strategies optimized for small to medium-sized businesses.Expertly crafted themes and systems for WordPress, ExpressionEngine, and Magento platforms.Drove custom development through PHP, MySQL, XHTML, CSS, JavaScript, and jQuery, enhancing functionality and user experiences.Pioneered mobile website and app development to extend digital presence across platforms.Conceived, constructed, and oversaw the management of StamfordCTGuide.com and SoNoCTGuide.com, showcasing adept project ownership.Client roster encompassing i2systems.com, ops-1.com, hmsdesign.com, and 3graces.com, attesting to the quality of delivered results.

Recruited to redesign web applications and continually improve user interface using JavaScript, CSS, XHTML, and XSLT. Setup and administration of social media marketing campaigns to increase awareness of the product. Analyzing current traffic data through Google Analytics and finding ways to increase natural search listings.

Norwalk, Ct, Us

Execution of CSS/XHTML page construction utilizing layered Photoshop designs at priceline.com, with a focus on improving conversion of digital experiences.Revitalized both new and existing landing pages through strategic redesigns.Crafted engaging interactive Flash elements using AS3.0 technology to enhance user interactions.Produced compelling affiliate banners to drive effective online promotions.

Us

Lead the creative vision at FanBoom.com, a collaborative startup venture pursued alongside a close-knit group of friends. Spearheaded front-end development, orchestrated analytics, and managed advertisements, while also driving product evolution. FanBoom materialized as a dedicated effort during evenings and weekends, culminating in a collective decision to conclude the project due to funding constraints.

Norwalk, Ct, Us

Working in an open-source development team to introduce new technologies to the company's network of sites, aiming to increase the usability and introduce social networking components.

Manage all web design, front end development and technology support for Cullinane, a small interactive agency based in Old Greenwich, CT. Design and production of websites and interactive media solutions using html, css, flash, xhtml, xml, javascript, php. Manage clients and projects within the office and pitch and bid on projects for new and exisiting clients. Keep internal network up and running.

Manage all design and front end development for dLife.com, a 1400 page large-scale high traffic B2C website, and its other properties including mydiabeteseducator.org, dLife Blogs, dLife Foundation and Diabetes Teen Talk. Tasks include but are not limited to graphic and interface design, information architecure, creation of interactive features, newsletter design, page mockups, front end production and management of the content management system.

Produces graphic sketches, designs, and copy layouts for sites that are within the JupiterMedia network using Adobe Photoshop, Adobe Illustrator and BBedit. Determines size and arrangement of illustrative material and copy, selects style and size of type, and arranges layout based upon available space, knowledge of layout principles, and aesthetic design concepts. Makes updates to existing sites.

Us

Re-design and maintenance of corporate website – Musikube.com.Creation of Product Usage/Technical/Support Documentation.Layout and Design of Flyers, Banner Ads and Other Marketing Materials.

Responsible for managing online product catalogs, organizing products to be placed on the web, updating catalogs on the platform and communicating and requesting distributors and vendors to provide data for new catalogs and updates to existing catalogs and building client sites.

Fort Myers, Fl, Us

Worked for the summer as a Sailing instructor on Colgate 26 boats to provide comprehensive sailing instruction to students of varying skill levels, adapting teaching methods for engaging learning experiences.

Craft, customize, and repair sails using various techniques and materials, ensuring their quality and performance.Conduct routine checks, repairs, and replacements on sailing equipment, including rigging, ropes, and hardware, to ensure safety and functionality.Inspect sails and equipment for defects, conduct performance tests, and maintain detailed records of maintenance and repairs.

B.S., Visual Communications

A.A.S, Web Design And Management