In my current role as a Consultant, I provide hands-on executive-level support to passionate entrepreneurs and purpose-driven organizations. Leveraging extensive leadership experience in both the for-profit and non-profit sectors, I advise client partners on foundational strategy, marketing, communications, and vision to drive growth. My flexible engagement model is tailored to align with client partner needs and resources, offering support ranging from short-term projects to longer-term outsourced roles, including interim and full-time executive positions. Recent consulting engagements include:- Interim Founding Executive Director, Dallas Education Collective (DEC): Recruited to lead this 501(c)(3) start-up focused on improving public education in the areas of greatest need within the City of Dallas. DEC operates on the belief that the quality of public education should not be determined by a zip code. The organization's model involves developing partnerships with community stakeholders, local and national funders, and high-performing charter school operators. As DEC is a start-up, I led all foundational work, including business planning and strategy, brand development, marketing communications, and community/partner engagement.- Marketing Communications Assessment, Lone Star Justice Alliance (LSJA):Conducted a comprehensive assessment of LSJA’s marketing communications, including positioning, messaging, and tactics. Provided capacity-expanding recommendations aligned with LSJA’s strategic plans and priorities. Delivered a strategic "pitch deck" outlining a pathway to systemic change in the justice system for youth and emerging adults.- Appreciative Inquiry Process, Social Venture Partners Dallas: Led a collaborative Appreciative Inquiry process designed to foster positive, actionable, and effective change within the organization. The process resulted in a more strategic, concise, and effective brand message that served to aligned key stakeholders.

In my previous role as President, I: was recruited to revitalize this Catholic co-ed college preparatory high school, founded in 2005, as its first president in the president/principal model. Hired to serve as interim president for only one academic year, the interim tag was removed after three months due demonstrating exemplary vision and leadership while earning a 97% trust rating among JPII parents. - Developed and implemented a short term "gap" strategic plan entitled, “JP2.0: Upgrades for the Future.” JP2.0 reversed negative trends and positioned JPII for sustainable growth across key dimensions; enrollment, academics, Catholic identity, accessibility, diversity, community vitality, facilities, and finance. - Reorganized academic leadership and counseling, integrated technology and innovation in the classroom, and launched the internationally recognized Social Innovation Lab.- Enhanced outreach to North Dallas and Collin County Catholic parishes, boosting enrollment from top Catholic feeder schools and strengthening Catholic identity.- Significantly improved marketing communications, established high-profile partnerships, and transformed co-curricular activities to flip the community narrative.- Raised $7 million for campus upgrades to include; new academic programs, campus high-traffic areas, classroom technology and athletic facilities.- Reduced operating expenses by $1.6 million in the first year, reversed negative enrollment trends with an 11% increase in three years, and increased annual fundraising from $1.1 million to $3.1 million to support JP2.0 upgrades.

In my previous role as President, I: was recruited for this intrapreneurial role to launch an innovative and disruptive technology service called crowdsourcing. This trailblazing service was the first and largest global virtual creative collective, developed in response to rising industry operating costs and the availability of creative talent due to the 2007-2009 “Great Recession,” where layoffs in the advertising industry were prevalent.Developed Flockstar®, a proprietary web-based platform to host and manage creative/idea competitions. Recruited and curated a diverse "always-on" creative “crowd,” delivering ideas/concepts across a range of brand applications, from strategies to concepts and insights.After multiple test competitions, in Y1, Flockstar® hosted over 35 crowdsourcing projects for TMA clients such as AT&T, Frito-Lay, Danone, Anheuser-Busch, State Farm, and TopGolf, generating over $750K in net revenue. Flockstar® was successfully incubated and then integrated into TMA.

In my previous role as Chief Executive Officer, I: co-founded Schroepfer Wessels Jolesch this full-service retail marketing communications agency, offering seamlessly integrated services that encompassed the “art and science” of retail. Focused on developing strategy, branding, advertising, promotions, data analytics, local store marketing, shopper marketing, and digital asset management.Acquired by HAVAS Holdings in January 2007, took merged agencies from break-even in 2006 to $1.5M EBIT on revenue of $10.1M in 2007