Jake Shand Email & Phone Number

London

London, England, United Kingdom

MAD:London, a fresh force in marketing founded in 2022. Our passion for marketing, design, and digital innovation is the cornerstone of our philosophy. At MAD:London, we're driven by a desire to cut through the clutter of modern marketing, championing simplicity and focus. We believe that with the right approach, businesses of any size, armed with quality products, can achieve outstanding results.Our team, seasoned in handling budgets from modest to monumental, excels in offering… Show more MAD:London, a fresh force in marketing founded in 2022. Our passion for marketing, design, and digital innovation is the cornerstone of our philosophy. At MAD:London, we're driven by a desire to cut through the clutter of modern marketing, championing simplicity and focus. We believe that with the right approach, businesses of any size, armed with quality products, can achieve outstanding results.Our team, seasoned in handling budgets from modest to monumental, excels in offering tailored insights and actionable strategies. We're here for businesses that are ready to take proactive steps, guiding them toward tangible success in their marketing endeavours. Join us in redefining marketing excellence – where clarity meets creativity, and real results are just the beginning. Show less

United Kingdom

BIOME9 is a leading consumer pet genetics, research and nutrition company.I led a high-impact role at Biome9, a PE-backed MedTech startup projected to achieve £35M in revenue. Reporting to the CEO, I took charge during the pre-launch phase, orchestrating significant changes:✨ Enhanced Operations: Oversaw 3PL, procurement, and led cross-functional teams in product design and tech, optimizing business operations.💰 Financial Wizardry: Conducted comprehensive financial… Show more BIOME9 is a leading consumer pet genetics, research and nutrition company.I led a high-impact role at Biome9, a PE-backed MedTech startup projected to achieve £35M in revenue. Reporting to the CEO, I took charge during the pre-launch phase, orchestrating significant changes:✨ Enhanced Operations: Oversaw 3PL, procurement, and led cross-functional teams in product design and tech, optimizing business operations.💰 Financial Wizardry: Conducted comprehensive financial modeling, creating a 5-year forecast using CAC assumptions, laying the foundation for sustainable growth.🐕 Innovative NPD: Spearheaded the development of a game-changing product and pricing strategy, focusing on pet gut health through supplements. This included formulating supplements, selecting ingredients, designing packaging, and optimizing product delivery.🌟 Rebranding Success: Executed a successful rebranding and product marketing campaign, establishing Biome9 as a premium brand in the pet health industry. Show less

Delivering high-quality fitness content seamlessly any time, anywhere on any device.🚀 As the Head of Business Development at Wexer, a pioneering digital fitness company, I had the privilege of reshaping the industry landscape. My responsibilities included leading the US sales team, developing a structured plan for new business development across various verticals, such as corporate, colleges, and multi-family communities.🔝 Reporting directly to the CEO, I played a crucial role… Show more Delivering high-quality fitness content seamlessly any time, anywhere on any device.🚀 As the Head of Business Development at Wexer, a pioneering digital fitness company, I had the privilege of reshaping the industry landscape. My responsibilities included leading the US sales team, developing a structured plan for new business development across various verticals, such as corporate, colleges, and multi-family communities.🔝 Reporting directly to the CEO, I played a crucial role in driving growth by securing partnerships with 20 key accounts. Additionally, I spearheaded efforts to redefine our B2B SaaS communications, positioning Wexer as a dominant force in a new category. This involved a strategic shift in our lead generation approach, prioritizing emotive messaging over product-centric strategies to boost campaign engagement, improve conversion rates, and reduce pipeline stalls.🏆 One of my key achievements was successfully converting major US accounts, by offering a SaaS mobile at-home fitness option. Furthermore, I implemented a global pricing restructuring, introducing a tiered cost structure that expanded our market reach and catered to an untapped 80% low-level market.🌟 My role at Wexer was marked by strategic vision, innovation, and a focus on driving results. I have a passion for driving change and leading teams to unlock their full potential in the dynamic world of digital fitness. Show less

Auckland, New Zealand

Stuff creates quality news, content and experiences that help make Aotearoa a better place. Neighbourly is the free and private neighbourhood website for New Zealand with a base of more than a million members.My journey as Head of Neighbourly at Stuff was a transformative one. Leading a fantastic team while reporting to the CEO, I orchestrated a remarkable turnaround for an NZ neighbourhood social networking site within Stuff's extensive media and SaaS ecosystem.Here's a glimpse… Show more Stuff creates quality news, content and experiences that help make Aotearoa a better place. Neighbourly is the free and private neighbourhood website for New Zealand with a base of more than a million members.My journey as Head of Neighbourly at Stuff was a transformative one. Leading a fantastic team while reporting to the CEO, I orchestrated a remarkable turnaround for an NZ neighbourhood social networking site within Stuff's extensive media and SaaS ecosystem.Here's a glimpse of my accomplishments:🚀 Grew Neighbourly's membership by an impressive 13.3%, adding 150,000+ members, reinforcing our community's strength.🔄 Slashed member churn rates by 90%, from 20,000 to just 2,000 per month, thanks to data-driven insights and CRM adjustments.📈 Boosted daily active users by a whopping 75% through targeted advertising and highlighting the power of community support.💼 Elevated SaaS sales of our Premium Business Digital Subscriptions by 50%, doubling direct advertising revenue by $560k annually.💡 Pioneered operational excellence through digitization, streamlining workflows with tools like Zendesk, Adobe Campaign, and Online ID Verification. Show less

Auckland, New Zealand

🤴As Head of Marketing at Burger King, I played a key role in the senior leadership team, overseeing all marketing functions and managing external agencies for a multinational fast-food chain with 84 restaurants. Reporting to the CEO, I contributed to driving operational excellence and implementing several impactful initiatives.🍔During my tenure, I successfully introduced the Mega-Stacker burger, leading to increased sales and higher customer spending. I championed a customer-focused… Show more 🤴As Head of Marketing at Burger King, I played a key role in the senior leadership team, overseeing all marketing functions and managing external agencies for a multinational fast-food chain with 84 restaurants. Reporting to the CEO, I contributed to driving operational excellence and implementing several impactful initiatives.🍔During my tenure, I successfully introduced the Mega-Stacker burger, leading to increased sales and higher customer spending. I championed a customer-focused strategy that streamlined the menu and resulted in immediate sales growth. My Digital First Strategy emphasized app usage, CRM, outbound marketing, data analysis, and customer engagement.🎸I also established strategic partnerships in music and sports, enhancing the brand's image and boosting same-day store sales. The introduction of a User Pay App with touchscreen order kiosks led to an increase in average orders. I contributed to corporate social responsibility efforts by eliminating plastic straws, which improved brand equity and media value.💻My leadership style focuses on balancing business needs with technology's role as a value enabler. I excel in fostering a data-driven culture and digital-first mindset. I have a track record of translating complex issues into actionable decisions across leadership, commercial management, strategic planning, and sales and marketing.👏I emphasize the importance of emotional intelligence in leadership, aiming to deliver congruent outcomes in culture, efficiency, and productivity. As a C-Suite Business Leader, I've leveraged change interventions to enhance reputational worth across CSR and ESG, achieving a solid ROI across various business aspects. Show less

Auckland, New Zealand

United Kingdom

At The Beachbody Company, I served as Senior Director and General Manager (UK), overseeing a dynamic team while managing the full P&L responsibility for the UK business. My leadership role involved shaping the strategic direction of Beachbody Live UK, a pivotal part of a global fitness and nutrition platform with a turnover of $1.8 billion and a workforce of over 2,000 employees, backed by VC firm 3G. 🌍💼Key Achievements:💰 Profitable Growth: Successfully managed an operating… Show more At The Beachbody Company, I served as Senior Director and General Manager (UK), overseeing a dynamic team while managing the full P&L responsibility for the UK business. My leadership role involved shaping the strategic direction of Beachbody Live UK, a pivotal part of a global fitness and nutrition platform with a turnover of $1.8 billion and a workforce of over 2,000 employees, backed by VC firm 3G. 🌍💼Key Achievements:💰 Profitable Growth: Successfully managed an operating budget of £2 million, driving the UK business to achieve a turnover of £3.8 million.🤝 Strategic Partnerships: Formed strategic partnerships with training organizations in the UK, resulting in a remarkable 150% increase in training capabilities, enabling the training of over 5,000 instructors annually, up from 2,000.🚀 Global Growth Strategy: Developed and executed a global growth strategy, transitioning from a direct-to-trainer model to a licensing model for gyms. This strategic shift facilitated significant expansion and fostered stronger partnerships.📈 Data-Driven Marketing: Implemented a data-driven marketing mix strategy, leveraging analytics and geo-mapping to enhance sales visibility, identify supply gaps, and revolutionize training operations and strategy.Situational leader, Data Analytics, Digital-First Driver, Business Enablement, Data-Driven Culture, New Ways of Working, Next-Gen Technology, Unified Data, Leadership, Commercial Management, Business Planning, Sales & Marketing 📊🚀 Show less

London, United Kingdom

During my time as Marketing Director for Les Mills International in the UK from July 2012 to February 2016, I had the privilege of leading a dynamic team and achieving remarkable results 🚀.📈 Over the course of three years, I drove consistent year-on-year growth, with revenue increasing by 20% (£2 million+) each year.📣 I elevated the brand's presence significantly by improving annual event attendance by a staggering 350%, growing from 2,000 attendees to 6,500, and adding… Show more During my time as Marketing Director for Les Mills International in the UK from July 2012 to February 2016, I had the privilege of leading a dynamic team and achieving remarkable results 🚀.📈 Over the course of three years, I drove consistent year-on-year growth, with revenue increasing by 20% (£2 million+) each year.📣 I elevated the brand's presence significantly by improving annual event attendance by a staggering 350%, growing from 2,000 attendees to 6,500, and adding £600,000 in revenue.🎉 To foster brand engagement, I created Experiential Branded Events, delivering exciting fitness festivals across the UK, Scotland, and Ireland. These events not only enhanced brand visibility but also provided memorable experiences for our audience.📚 Additionally, I developed and executed a Thought Leadership Strategy, garnering brand awareness and increasing the industry profile for our CEO through strategic PR campaigns.🌐 Furthermore, I expanded our social community by an impressive 1440%, skyrocketing our Facebook followers from less than 5,000 to over 70,000 in just 18 months.Leading Global Marketing projects for Les Mills International, working with cross-functional teams across several territories and contributing to technology teams. Show less

Based at the NZ HQ, I had the privilege of overseeing global marketing strategy, creative production, retail POS, product packaging, B2C digital content, and B2B launch strategy & assets for various products and services. 🌍🌟 Some of my key achievements during this role included:✨ Developing and launching 5 new consumer brands that made a significant impact in their respective markets.✨ Spearheading the marketing launch of 24-Hour Fitness in the US, resulting in USD 1.5 million… Show more Based at the NZ HQ, I had the privilege of overseeing global marketing strategy, creative production, retail POS, product packaging, B2C digital content, and B2B launch strategy & assets for various products and services. 🌍🌟 Some of my key achievements during this role included:✨ Developing and launching 5 new consumer brands that made a significant impact in their respective markets.✨ Spearheading the marketing launch of 24-Hour Fitness in the US, resulting in USD 1.5 million in recurring revenue annually.✨ Successfully managing International Reseller Marketing Channels to expand our global reach.✨ Leading collaborative and joint venture projects in the US with a commercial partner, Beachbody, further enhancing our market presence.🔥 This role allowed me to hone my skills in global marketing, strategic planning, product launches, and partnership management. It was an incredible journey that taught me the value of innovation and collaboration on a global scale. 🤝Global Marketing Strategy, Product Launches, Creative Production, Retail Point of Sale (POS), B2C & B2B Marketing, Brand Management, Partnership Development, International Marketing Channels, Strategic Planning, Collaboration 🤝#MarketingMaverick #GlobalBrandManager #ProductMarketing #InnovationMatters Show less

Auckland, New Zealand

Owner/Founder/Retail

Managing Promotions Team, developing on-air Sales promotions.

Managed retail, sales and promotions of the most iconic branded products in the world.

Marketing Manager for Core Menu

Strategic Marketing Manager spearheading operations that delivered unbudgeted revenues through special projects working with strategic partners including Jonah Lomu & Sir Howard Morrison.

Research, commission and developing the companies first website and growing what at the time was a first, an online database.

Bachelor Of Communication Studies, Marketing, A

Activities and Societies: Class President New Zealand’s most sought-after professional communications degree

Diploma, Audio Production, A-

The Diploma In Audio Engineering focuses on intensive theoretical and practical training that forms a natural progression for developing.