Americas Product Manager - Soft Goods
Red Wing, Mn
• Managed a $65.6 Million product line. 20% growth over FY11. • Developed and presented business analysis for new products, target markets, and technologies.• Led implementation teams for new product launches, coordinating among developers, sales, marketing, customer service, finance, and engineering.• Worked with other departments to establish a design, technology, product development, and vendor strategy.• Assisted executive team with strategic planning by presenting market and competitive research.• Created new revenue streams through new product development.• Increased profits by developing, initiating, and managing custom type II new product development projects.• Served as a mentor to junior team members.• Worked directly with distributors and end users to develop solutions.• Analyzed brand performance, brand competitiveness, and product trends.• Developed strategies for assigned brands based on research and analysis.• Demonstrated success defining and launching excellent products.• Led and influenced cross-functional teams without formal authority.• Evaluated and resolved technical feasibility, design optimization, and production issues.• Ensured that labeling and marketing/promotional literature match product specifications.• Researched and monitor industry developments and identified potential new product opportunities.