Jake S. Email & Phone Number

Charlotte, North Carolina, United States

• Devised a dedicated TFN management system tracking a bank of over 300 numbers
• Leads cross-functional team projects presiding over 2.5 million email, direct mail, and SMS sends
• Develops team-specific benchmarks analyzing current trends, available metrics and industry standards
• Serves as the QA process SME leveraging Litmus and Salesforce software to identify errors
• Identifies opportunities for strategic improvements utilizing competitor performance data
• Designs journeys within SFMC targeting up to 300,000 consumers with customized content

Remote

• Crafted 15+ email and push notifications reaching over 1,000,000 unique subscribers weekly
• Improved CTR by 83% through audience segmentation and send time optimization
• Created logic-based workflows aimed at reducing churn that reached over 50,000 consumers monthly
• Produced cross departmental partner marketing communications for over 40 NCAA Colleges
• Reported crucial KPI figures to marketing managers while providing suggestions for future efforts

Charlotte, North Carolina, United States

• Oversaw the company CRM, tracking daily interactions through customized marketing funnels
• Developed marketing campaigns utilizing automated journeys, trigger emails, and customized content
• Analyzed performance metrics and A/B testing to regularly adjust communications and increase KPIs
• Designed over 500 emails annually while increasing email delivery rates by 62% and open rates by 51%
• Actively assisted with migration and onboarding of new software such as HubSpot Marketing Hub
• Contributed digital communications in synergy campaigns resulting in companywide profits of over $40 million a season

Tampa, Florida, United States

• Managed inbox and calendars for up to 17 people using organizing and prioritization skills
• Communicated with international clients to streamline engagements and improve relationships
• Spearheaded a new committee with office leadership to execute companywide initiatives for over 10,000 colleagues through digital and traditional marketing
• Supported McKinsey’s startup practice, Fuel, communicating directly with clients and prospects while managing Salesforce leads and opportunities

Greater Tampa Bay Area

• Maintained top 5% of nightly department sales through dynamic selling, innovative customer engagement, and cross promotional transactions
• Led a team of eight associates utilizing skills including delegation, training, merchandising, and salesmanship
• Tracked inventory through replenishment software to ensure proper product quantities are available
• Demonstrated multi-tasking abilities, improving productivity and ensuring reliability by reducing shrink up to 200%

St Petersburg, Florida, United States

• Created marketing campaigns to boost sales through digital and traditional platforms, increasing engagement by up to 100%
• Assembled monthly reports analyzing collected data while producing & pitching marketing proposals
• Contributed to the redesign of the business's digital presence including blog content, website design, email newsletters, and enhanced CRM
• Enhanced brand visibility and sourced new opportunities for partnership at various races in Florida

Orlando, Florida, United States

• Worked with colleagues to create new promotions and themed events for multiple sports while budgeting and managing vendor relations
• Executed team leader commitments for soccer, baseball, and softball events including regularly announcing and performing MC duties
• Manufactured data analysis spreadsheets based on social media engagement figures
• Created multiple designs for products and marketing materials through extensive use of Adobe Photoshop and Illustrator

Orlando, Florida, United States

• Acted as liaison between the team and league officials providing game tape, organizing arena setup, and performing game day operations
• Assisted in player acquisition, communicating with over 200 professional agents from around the world
• Demonstrated project management prowess through leading daily operations and ensuring flawless execution of practice procedures

Orlando, Florida, United States

• Interacted with fans extensively as both a point of contact and a sales rep providing information and guidance upon request
• Executed sales of up to $1,000 per game via raffle tickets utilizing cold sales and direct to consumer tactics
• Engaged with local underprivileged and at-risk youth by developing bonds and creating opportunities through soccer related activities

Bachelor'S Degree, Marketing

Activities and Societies: Sport Business Club at UCF

Associate'S Degree, Business Administration And Management, General

Activities and Societies: Photography club