Jake S. Email & Phone Number

Charlotte, North Carolina, United States

• Devised a dedicated TFN management system tracking a bank of over 300 numbers• Leads cross-functional team projects presiding over 2.5 million email, direct mail, and SMS sends• Develops team-specific benchmarks analyzing current trends, available metrics and industry standards• Serves as the QA process SME leveraging Litmus and Salesforce software to identify errors• Identifies opportunities for strategic improvements utilizing competitor performance data• Designs journeys within SFMC targeting up to 300,000 consumers with customized content

Remote

• Crafted 15+ email and push notifications reaching over 1,000,000 unique subscribers weekly• Improved CTR by 83% through audience segmentation and send time optimization• Created logic-based workflows aimed at reducing churn that reached over 50,000 consumers monthly• Produced cross departmental partner marketing communications for over 40 NCAA Colleges• Reported crucial KPI figures to marketing managers while providing suggestions for future efforts

Charlotte, North Carolina, United States

• Oversaw the company CRM, tracking daily interactions through customized marketing funnels• Developed marketing campaigns utilizing automated journeys, trigger emails, and customized content• Analyzed performance metrics and A/B testing to regularly adjust communications and increase KPIs• Designed over 500 emails annually while increasing email delivery rates by 62% and open rates by 51%• Actively assisted with migration and onboarding of new software such as HubSpot Marketing Hub• Contributed digital communications in synergy campaigns resulting in companywide profits of over $40 million a season

Tampa, Florida, United States

• Managed inbox and calendars for up to 17 people using organizing and prioritization skills• Communicated with international clients to streamline engagements and improve relationships• Spearheaded a new committee with office leadership to execute companywide initiatives for over 10,000 colleagues through digital and traditional marketing• Supported McKinsey’s startup practice, Fuel, communicating directly with clients and prospects while managing Salesforce leads and opportunities

Greater Tampa Bay Area

• Maintained top 5% of nightly department sales through dynamic selling, innovative customer engagement, and cross promotional transactions • Led a team of eight associates utilizing skills including delegation, training, merchandising, and salesmanship• Tracked inventory through replenishment software to ensure proper product quantities are available• Demonstrated multi-tasking abilities, improving productivity and ensuring reliability by reducing shrink up to 200%

St Petersburg, Florida, United States

• Created marketing campaigns to boost sales through digital and traditional platforms, increasing engagement by up to 100%• Assembled monthly reports analyzing collected data while producing & pitching marketing proposals • Contributed to the redesign of the business's digital presence including blog content, website design, email newsletters, and enhanced CRM• Enhanced brand visibility and sourced new opportunities for partnership at various races in Florida

Orlando, Florida, United States

• Worked with colleagues to create new promotions and themed events for multiple sports while budgeting and managing vendor relations• Executed team leader commitments for soccer, baseball, and softball events including regularly announcing and performing MC duties• Manufactured data analysis spreadsheets based on social media engagement figures• Created multiple designs for products and marketing materials through extensive use of Adobe Photoshop and Illustrator

Orlando, Florida, United States

• Acted as liaison between the team and league officials providing game tape, organizing arena setup, and performing game day operations• Assisted in player acquisition, communicating with over 200 professional agents from around the world• Demonstrated project management prowess through leading daily operations and ensuring flawless execution of practice procedures

Orlando, Florida, United States

• Interacted with fans extensively as both a point of contact and a sales rep providing information and guidance upon request• Executed sales of up to $1,000 per game via raffle tickets utilizing cold sales and direct to consumer tactics• Engaged with local underprivileged and at-risk youth by developing bonds and creating opportunities through soccer related activities

Bachelor'S Degree, Marketing

Activities and Societies: Sport Business Club at UCF

Associate'S Degree, Business Administration And Management, General

Activities and Societies: Photography club