• Spearheaded the creation and growth of an innovative B2B fintech platform with the goal of resolving monetary disputes between businesses, resulting in 10X time and cost savings for customers.• Charted the successful development of the company’s vision, strategy, and operational plans.• Guided the company through key milestones, such as launching the Brief platform, fundraising, and generating early traction and interest in the proprietary product. • Aligned objectives and bridged communications with the technology team to drive continuous improvement across the user experience, feature functionality, and platform scalability and reliability.• Headed go-to-market operations for the product, such as branding, social media, content marketing, and event management, to drive brand awareness, customer acquisition, and market penetration.• Held full accountability for managing day-to-day business operations, such as finance and compliance, while maintaining a strong focus on governance and financial stability.• Demonstrated a strong ability to execute sound business decisions in complex environments.• Modified business strategy and objectives to align with current and emerging market trends.

Acquired in 2022 by Divorce.com/CompleteCase, backed by Featheringill Capital· Pioneered the development and launch of a B2C technology platform enabling online divorce proceedings, eliminating the need for lawyers while reducing costs and stress for divorcing couples.· Defined and upheld the company vision, strategy, and operational plans while overseeing product development, marketing, and customer acquisition.· Achieved a 95% customer satisfaction rating, positive press coverage, and increased product demand.· Led the team in analyzing customer feedback and market trends to drive continuous product improvement and user engagement within an Agile environment.· Established and developed a high-performing team consisting of both full-time and contracted staff from the ground up while fostering a positive and collaborative work environment. · Built and maintained trust-based relationships with legal professionals and service providers, mediators, investors, technology vendors, and other experts to ensure alignment between the proprietary product and user needs.• Maintained budgetary compliance by identifying and capitalizing on cost-saving opportunities.

· Cultivated strategic relationships with key clients and partners to enable business development and revenue growth for a creative agency.· Orchestrated and led the development of a web application to digitize ordering and checkout processes for design and creative agency services, directly improving the customer experience.· Positioned the company as an industry leader, improved brand awareness, and expanded market share by crafting and launching impactful and innovative marketing/branding strategies.· Oversaw and coordinated day-to-day operations, including financial management. · Streamlined operations by identifying and spearheading key opportunities to optimize processes.· Provided dynamic and comprehensive leadership to staff, including facilitating professional development.

• Advised brands on effectively navigating the entertainment marketing landscape spanning traditional and cross-platform channels, such as digital and SVOD platforms.• Demonstrated expertise driving results within start-up and new business development environments.• Delivered high-quality oversight to staff while ensuring transparent and effective communication.• Capitalized on key opportunities to improve customer engagement, social marketing, social media, SEO, marketing strategy, account management, and integrated communications.• Generated data-driven insights into marketing effectiveness via Google Analytics.• Developed and managed promotions, marketing partnerships, and sponsorships.• Managed all aspects of business marketing, entertainment, and content strategies for a client partner, including profiling customers to improve brand awareness and influence purchases, delivering solutions to gain an advantage within a competitive technology and content delivery space, and overseeing the delivery of data-driven and audience-based entertainment content that resulted in unaided recall.• Coordinated creation of agency’s vision, culture, and positioning within the marketing services industry.• Architected, negotiated, and oversaw two unique promotional activations spanning 7.5K+ retail locations involving the use of movie studio intellectual property and cast likeness across diverse mediums.• Negotiated and secured a steward marketing sponsorship activation with Marvel enabling the client partner to utilize Iron Man across specific marketing channels.• Succeeded in adding high-value accounts to the agency portfolio, such as Pabst Brewing Company, Electronic Arts (EA & EA Sports), Bombardier Business Aircraft, Continental Tire, Jack Daniel’s, iRobot, Nutella, and AQUAhydrate Water.

Hollywood Branded is an entertainment marketing agency that helps connect brands with entertainment. Provided strategic oversight of agency-client partners that included a mix of corporate brands and content producers. Built a collaborative network organization with expertise in marketing planning, account relationship, management, sales and analytics/metrics reporting. Developed linear, digital, and social media campaigns for brand partners including consumer engagement campaigns. Agency portfolio includes BlackBerry, Starcom MediaVest, Jim Beam, popchips, Pier1, DreamWorks.

Headed brand partnerships/production resources for Universal Studios and worked with President of Physical Production to leverage and monetize studio IP through paid integrations and product placements. Solicited, negotiated, and managed branded entertainment programs. Negotiated brand partnerships with global brands including Tecate, Bombay Sapphire, Dodge, Anheuser-Busch, Luxottica, Louis Vuitton, Coca-Cola, VF Corporation, and Nestle.

• Nurtured strong relationships with major motion picture studios including MGM, New Line Cinema, Sony, Columbia, and Tri-Star to achieve product placements for Fortune 500 companies, including Fiji, Forbes Magazine, Freightliner Trucks, KitchenAid, Montblanc, Motorola, Nextel, Philips, and Volkswagen.