-Identifying pain-points and points of failure in existing processes and software, proposing alternative business process solutions to resolve them. -Analyzing reported issues from the internal user community, in addition to the Mill, Vendor and Factory communities, supporting their resolution with process or technology changes. - Facilitating design sessions to ensure that technology solutions are in line with the necessary business requirements.

-Defining and implementing the overall product vision for the Salesforce B2B ordering site and Salesforce Web Apps by incorporating feedback from internal stakeholders and customers. -Identifying and implementing necessary middleware API upgrades and improvements between various systems that support the business (ERP, Pricing Software, Data Warehouse).-Gathering business requirements from stakeholders, translating them into requirements documents, user stories andacceptance criteria for internal and external UX and engineering teams.-Conducting UAT on new features and coordinating testing with necessary business stakeholders.-Defining KPIs and measuring the incremental performance of new features and initiatives.-Managing technical integrations with 3rd party vendors related to all Ecommerce systems.-Troubleshooting advanced technical issues within Ecommerce and CRM systems.

-Supporting the product development lifecycle for the rue21 website.-Communicating and coordinating with key stakeholders across the organization to share roadmap priorities and key learnings, serving as an expert on mobile-first web functionality and online consumer behavior.-Utilizing market research, A/B Testing, and web analytics data to understand customer needs, discovering competitive and functional gaps and identifying new opportunities to ultimately define a product roadmap.-Working closely with IT, development, and other cross-functional teams to successfully execute and deliver on initiatives.

-Managing the E-Commerce B2B and B2C business (rushIMPRINT) including business analysis, marketing management, Project Management, and Site Merchandising.-Increased conversion and profitibility by using Google Ads/Analytics to drive marketing, design, and merchandising decisions.-Managing the product development lifecycle for the ordering site. -Collaborating with the UI Design, Development, and Marketing teams to analyze opportunities for improvement and implementing corresponding changes.