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Proven data-driven Marketing and team lead with experience in Financial Services, Healthcare, Medical Devices, and CPG industries. Specializes in B2B, B2C, integrated marketing strategy, digital marketing, brand development and oversight, creative direction, market research and analysis, statistical data analysis, channel optimization, inbound sales, direct marketing and customer acquisition strategy.High-Profile Brand Experience: Coca-Cola, Cracker Barrel, Blue Cross Blue Shield, MillerCoors, IBM, Royal Bank of Canada Centura, ServePro, O’Charley’s, OptionsHouse/Etrade, AED.com and others.Competencies: Brand building, analyzing data, market research, marketing programs, operating budgets, market research (qualitative & quantitative research), creative development and production, advertising strategy, digital media (PPC, SEM, SEO, email automation, social media), direct mail, pricing strategies, content marketing, POS marketing, database analysis, and team leadership.Analytical Skills and Platforms: Google Analytics, Goodle Adwords, LinkedIn, Facebook, Salesforce.com, Wordpress, Magento, Hootsuite, Raven SEO tools, Microsoft Office (Excel), Adobe Creative Suite, Google Webmaster Tools, Optimizely, ExactTarget, Emma, ActOn, LiveXChat, KissMetrics, SEMRush, Moz, Twitter, MailChimp, HTML.
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Partner, Vp Marketing Strategy And EccomerceHatchery Feb 2019 - PresentFranklin, Tn, Us
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Sr. Marketing ManagerSarnova May 2017 - Dec 2018Dublin, Ohio, UsLed marketing for Sarnova's cardiac division, Cardio Partners and AED.com. Responsible for achieving business critical growth targets via digital ecommerce and offline go-to-market sales support. Channel oversight included PPC/SEM/Shopping, SEO optimization, email, social media activity, sales support, trade show, presentation decks, website optimization, creative direction, direct marketing, brand direction and customer improvement related projects. Customer targets includes B2B as well as B2C. Oversight includes P&L, internal team and external agencies.►Key Contributions: Following data analysis and institution of best practices per channel, optimized website and digital channel media to achieve 94% YOY increase in ecommerce revenue (following -13% YOY in 2017). In 2018 also posted 40% increase in web traffic, 30% increase in average order value. Offline marketing activity drove 40% increase for inbound sales revenue. Rebranded company from DXE Medical to Cardio Partners within first 100 days in my position; developed VOC, brand pillars, brand architecture and contributed and led all customer communications. -
Director Of MarketingAnsolutions Jul 2016 - May 2017Nashville, Tn, UsLed marketing and advertising development for Advanced Network Solutions. Responsibilities include budgeting, market planning, performance analysis, content development creative testing and development, negotiation and channel/partner evaluation. Collaborate closely with Sales, Operations and Executive teams to plan, execute, and optimize growth strategies. ►Key Contribution: Developed ANSolutions website, oversaw Salesforce and Pardot integration; launched B2B marketing activity in email automation, social media and various offline sales support. -
Marketing DirectorPeak6 Investments Jul 2011 - Jan 2016Chicago, Il, UsLed brand development and oversaw the execution of digital marketing for PEAK6 subsidiary OptionsHouse and later PEAK6 brand activity. Marketing team leader who oversaw 200% growth in high net worth base (40K to 125K), gaining 70M in annual revenue. OptionsHouse sold to Etrade in 2016 in 725M deal. Select duties include: utilizing qualitative and quantitative research to develop OptionsHouse brand pillars, brand mission, architecture and customer communication strategy; go-to-market strategy included campaigns in SEM, SEO, Display, Social Media, Affiliate marketing, inbound sales, email, email automation and overall website optimization improvements; all campaigns tested, measured and optimized according to performance. Managed 3 direct reports. Reported to VP of Marketing, later CMO.►Key Contributions: Led in-market brand strategy and customer communications with ground-up build of brand architecture, mission, pillars and product marketing communications. Exceeded highly aggressive YoY customer growth targets 4 out of 5 years; adding 80K high net worth targets and 70M in annual revenue. -
Director, Marketing - Brand And DigitalOptionshouse By Etrade Jul 2014 - May 2015Led all branding, acquisition marketing, product marketing, website develop and client communications. Regularly partnered with leadership across firm to enhance sales team execution, support customer service and assess user experience/user interface for product/tech updates.►Key Contributions: Upon 2014 merger of OptionsHouse, LLC and TradeMONSTER, led customer communication, website rebuild and retention marketing efforts to transition over 80K accounts to new technology system. Following competitive analysis, rebuilt acquisition funnel yielding a 6% increase in customer conversion. 2015 acquisition goals exceeded by 19%, leading to best overall customer acquisition in firm history.
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Senior Marketing ManagerOptionshouse By Etrade Jul 2011 - Jun 2014Spearheaded nationwide consumer advertising campaigns, email and direct marketing, SEM, SEO, website development, all corporate marketing communications initiatives, and public relations best practices across all company businesses. Led critical rebranding efforts, developed brand mission statement and launched marketing campaigns in market. Appointed to the New Business Task Force, Product Differentiation Task Force, and Product Inception Committee; serve as a trusted advisor to top business executives to identify, evaluate, and execute go-to-market strategies and initiatives to achieve financial and brand targets.
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Senior Marketing Strategist And CopywriterArc Worldwide Feb 2007 - Jul 2011Chicago, Il, UsCreated national marketing communication, advertising programs, and branding campaigns—from strategy and concept development through creative messaging, to full-scale tactical execution for diverse clients and projects. Facilitated multiple collaborative projects with marketing team in the development and implementation of collateral, partnership strategy, positioning, forecasting, and production schedules; drove integrated efforts and delivered business requirements and functional specifications. Reported directly to the Creative Director. High-Profile Clients & Brands: MillerCoors, Milwaukee’s Best, Keystone, MGD 64, Coca-Cola, Kroger, Wal-mart, Safeway, and Publix. ►Key Contributions: Outperformed declining markets by achieving a 6% increase in volume sales against category decline of -2% for Keystone Light and Miller High Life by focusing on targeted consumer promotions with repeat purchases. -
Freelance Marketing ConsultantVsa Partners 2006 - 2006Chicago, Il, UsBuilt communication platform and assisted in the development of IBM’s 2007 Annual Report. Consulted with IBM marketing team to develop communication and tactics with the stated goal of raising awareness and understanding for their intranet portal @ibm.com. -
Marketing Communications WriterThe Buntin Group 2005 - 2006Nashville, Tennessee, UsProduced award-winning marketing and media campaign materials for key accounts. Managed and developed media consumer research projects, effective advertising, multi-channel communications, and program development for this full service advertising agency. Developed strategy and led critical branding and advertising efforts to support new products and brand category for major accounts including Blue Cross Blue Shield of Tennessee, Royal Bank of Canada Centura, Cracker Barrel Old Country Stores, and Louisiana-Pacific Corp.►Key Contribution: Won the firm the national Partnership for a Drug Free America’s anti-meth campaign, this program won the national J. Chiat Planning Award, won several American Advertising Federation awards, and was featured in AdAge.
Jake Swartz Education Details
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Depaul Driehaus College Of BusinessBrand Management/Finance -
Advertising Portfolio SchoolCopywriting
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Depauw UniversityEconomics
Frequently Asked Questions about Jake Swartz
What company does Jake Swartz work for?
Jake Swartz works for Hatchery
What is Jake Swartz's role at the current company?
Jake Swartz's current role is VP, Marketing Strategy and E-commerce at Hatchery.
What is Jake Swartz's email address?
Jake Swartz's email address is ja****@****ail.com
What is Jake Swartz's direct phone number?
Jake Swartz's direct phone number is +161527*****
What schools did Jake Swartz attend?
Jake Swartz attended Depaul Driehaus College Of Business, Advertising Portfolio School, Depauw University.
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