Jake Tatom Email & Phone Number

San Diego, CA, US

Pasadena, California, US

• Led strategic planning and execution for the national and regional wholesale consumer goods business, driving market penetration and market share growth. Spearheaded revenue-generating strategies, created high-impact.
• Achieved 45% market share in targeted segments and became the #1 wellness brand by analyzing the market, developing seamless go-to-market strategies, and ensuring flawless retail execution.
• Developed and executed Annual Operating Plan, achieving 22% sales growth and 7% market share expansion through strategic planning and retail execution excellence.
• Increased portfolio distribution by 38% by developing customer-centric sales approach, leveraging data insights, and aligning marketing support to drive retail penetration.
• Built and scaled an Inside Sales Department, contributing to 25% in incremental revenue and driving 15% new account growth.
• Boosted sales team efficiency by 30% through implementation Salesforce CRM and streamlined sales processes.

Pasadena, California, US

• Led national account management for the top 10 key accounts while overseeing sales operations and go-to-market strategy. Leveraged sales analytics and market insights to develop sales growth plans, forecasting models.
• Grew key account sales by 35%, doubling revenue for a top customer through joint business planning customer, contract negotiation, and targeted initiatives.
• Led cross-functional commercial initiatives with marketing, achieving 95% promotion execution compliance and improving speed to market for new products and displays by 25%.
• Developed a weekly forecasting model, improving accuracy by 35% and aligning sales strategies with production and inventory planning.
• Launched 12 new products, achieving 18% total portfolio sales growth and 70% market saturation within 90 days through aligned sales execution and marketing strategies.
• Designed Salesforce and Excel-based KPI dashboards to track customer churn, order patterns, and pricing, improving sales efficiency and strategic decision-making.

Redwood Valley, California, US

• Drove revenue growth by creating new sales channel strategies, optimizing sales planning processes, and enhancing operational efficiency. Focused on driving profitability and market share growth through data-driven.
• Created and launched new sales channel generating 25% of total revenue through strategic partnerships with 8 brand partners, pricing strategy, and cross-functional alignment.
• Transformed Sales & Operations Planning (S&OP), increasing product availability by 35% by implementing rolling forecast demand planning model and optimizing supply chain.
• Spearheaded launch of 2 brands and 18 products, achieving 5% market share growth and 3% gross margin increase through data-driven pricing strategies.
• Implemented cross-functional KPI dashboards, enabling real-time executive decision-making for sales, production, and procurement.
• Conducted market analysis to identify new product categories, collaborating with Product Development to expand portfolio and increase market share.

Santa Barbara, California, US

• Developed go-to-market strategies for high-growth startup, leveraging analytics to drive decision-making across sales, marketing, and operations teams. Led sales operations initiatives including territory planning and.
• Scaled monthly revenue 4x and expanded distribution by 30% in 6 months by developing market penetration strategy, optimizing trade spend ROI, and enhancing retail execution.
• Enhanced forecast accuracy from 60% to 80%, resulting in a 30% increase in product availability through the development and implementation of sophisticated demand planning models.
• Increased sales team productivity 15% and reduced customer churn by 20% through territory capacity planning, account segmentation, and adjusting sales order and delivery frequency for improved market coverage.

Purchase, New York, US

• Led Oregon Market's $100M annual DSD beverage business with full P&L responsibility, directing 230+ staff across sales, delivery, and warehouse operations. Implemented strategic go-to-market initiatives to drive.
• Grew sales by 13% and profit by 6% through strategic resource allocation of $30M operating budget and effectively executing the regional Annual Operating Plan – winning Gold Glove award for performance and service.
• Achieved 0.7-point share growth and 20% improvement in display inventory by leveraging IRI syndicated data to optimize retail strategy and improving speed-to-market for display activation.
• Ranked top 3 in Western US, delivering 13% growth in brand recognition for key brands through enhanced merchandising and campaign execution.
• Reduced operational costs by 12% while improving on-time delivery by 30% through territory and capacity planning overhaul.
• Managed distribution and stakeholder relations for partner brands (Dr. Pepper, Muscle Milk, Rockstar Energy), strengthening market presence.

Purchase, New York, US

• Led the turnaround of Portland's market performance in convenience, drug, and mass channels, managing a $18.5M territory across 600 accounts and 6 key accounts. Deployed change management initiatives focused on.
• Drove 26% revenue growth in convenience channel and recognized by PepsiCo's Executive Team for pioneering a data-driven GTM strategy that customized customer contracts leading to national implementation.
• Exceeded revenue plan by 17%, achieving the best performance in the country through strategic sales initiatives and effective team training and management.

Beaverton, OR, US

• Contributed to strategic merchandising initiatives for the $4.3B Global Running category, leveraging advanced data analytics to optimize product assortments, identify growth opportunities, and refine customer.
• Improved product line productivity by 20% through data-driven refinement of digital assortments and strategic product placement.
• Developed and implemented analytical models to identify key product opportunities, resulting in more targeted inventory investments and improved sell-through rates.
• Enhanced customer segmentation strategies, leading to more personalized product offerings and increased customer engagement across digital platforms.

• Started full-time MBA at Willamette University
• Travel through South America

Purchase, New York, US

• Directed field sales and operations for Maui's $9M annual revenue market, with full P&L responsibility. Implemented strategic initiatives to drive sales growth, operational efficiency, and team performance excellence.
• Attained #1 ranking for sales growth in the Western United States, surpassing revenue plan by 16% and profit plan by 25%.
• Enhanced gross margins by 14% through strategic pricing architecture overhaul.
• Improved demand forecast accuracy by 29%, optimizing inventory management and accelerating sales growth.
• Mentored a sales representative to top 1% performance nationally, resulting in their induction into PepsiCo's prestigious Ring of Honor.
• Developed and executed tailored go-to-market strategies for key accounts, driving market penetration and customer retention.

Purchase, New York, US

• Achieved 22% revenue growth over a $14MM target amidst the merger and acquisition of two distribution facilities by swiftly aligning teams to new organizational structures and priorities, ensuring uninterrupted.

Purchase, New York, US

• Led local activation of portfolio optimization utilizing local sales trends, developed local key account annual contracts, and supported sales operations to activate marketing promotions.
• Selected by senior leadership to train, execute, and manage portfolio optimization in the Convenience and Gas segment by analyzing product mix profitability, sales velocity, and merchandising standards.
• Led a successful launch of Naked Juice by building and executing contract proposals with major hospitals, facilitating communication with cross functional stakeholders, ensuring successful delivery of branded equipment.

Purchase, New York, US

• Coached and developed a team of 35 front line employees and to improve merchandising standards, store execution, and productivity in the Portland Market. Oversaw budget of $1M to drive sales execution.
• Ranked #1 in market for costs productivity and beat plan by 5% on a $1.1M by flexing headcount to seasonal changes, decreasing overtime, and routing merchandising team efficiently.
• Responsible for the recruitment, interviewing, and hiring of all frontline employees for the sales department.

Purchase, New York, US

• Hired as a summer inter to research and develop a GTM strategy to target the Supermercado and Tienda grocery segment, which was launched a month after finishing the internship.
• Sourced 3 new brands to launch in market in addition to developing new contract pricing, and bilingual contracts and marketing materials to gain shelf space in new accounts.
• In its first year, the segment delivered more than $200,000 of incremental revenue.

Bachelor Of Science (B.S.), Business Administration And Management, General

Master Of Business Administration - Mba

Spanish And International Business

Education record