Founder of www.herowallet.com – a fully decentralized, non-custodial wallet where no servers or databases store user data. Designed to provide digital asset users with a safe and secure way to hold their funds, while offering a seamless transaction experience through a clean, intuitive interface.The mobile app allows users to store, buy, and manage digital assets, with additional features like a dApp browser, market tracking, and various tools to monitor and manage their crypto… Show more Founder of www.herowallet.com – a fully decentralized, non-custodial wallet where no servers or databases store user data. Designed to provide digital asset users with a safe and secure way to hold their funds, while offering a seamless transaction experience through a clean, intuitive interface.The mobile app allows users to store, buy, and manage digital assets, with additional features like a dApp browser, market tracking, and various tools to monitor and manage their crypto portfolio. Show less

Leading a team of developers, designers, and marketers to expand our creator-focused marketplace, Web3 wallet, and P2P global payment solution.

Began in marketing strategy and transitioned into product management. Played a key role in scoping projects, hiring talent, leading teams, and executing sprints for tech startups and website applications.

Managing the marketing and development team for one of Australias pioneer organic skincare brands, I ensured creative marketing campaigns that blend nature with science, establishing ambassador programs, UGC, website optimization, sales funnels, and more.

Worked with NBN during the initial rollout of fibre optics in regional Australia. Managed campaigns focused on educating communities about the benefits of transitioning from ADSL2+ to the government-built National Broadband Network.

Implemented experiential marketing campaigns, in-store marketers, and shopping mall popup stands with a focus on brand education. Collaborated with national brands such as Sony, Oral B, Espressotoria, and others.

Beginning in outbound sales, transitioning to inbound sales, and eventually assuming the role of team leader. My focus has been on B2C consumer solutions throughout this journey.