Jake Engel Email & Phone Number

Indianapolis, In, Us

Indianapolis, In, Us

The role includes three core dimensions: Member Communications, Internal Communications, and Executive Communications. Each of these dimensions is fundamental in developing a consistent brand, driving business results, and carefully managing a trustworthy reputation across channels – contributing to growing Financial Center's growing market position.Here's some of my primary responsibilities: Strategizes, develops, and executes compelling marketing campaigns that resonate with our nearly 70,000 members – driving engagement and directly impacting brand and business growthBuilds strong relationships with internal stakeholders by regularly meeting and discussing business needs and setting goals, serving as a liaison to the Marketing team and ensuring priorities are aligned with the credit union’s strategic planOversees all aspects of copywriting, maintaining a consistent and impactful brand voice across all channels including email, direct mail, signage, website, social media, press releases, outbound contact center team and moreLeads all internal communications of upcoming campaigns and product/service changes, creating a strong understanding of offers and goals and enthusiasm about promotional effortsCreates press releases, opinion and blog articles, and quotes on behalf of the Executive Team for industry publications, positioning the credit union as a reputable leader in the financial sectorOversees media relations and appearances, ensuring a positive and consistent brand representation while building beneficial relationships with local and industry media outlets

Indianapolis, In, Us

Directs strategy and execution of all marketing campaigns to 80,000+ members and manage all external communications for the organizationServes on the Competition Risk Assessment Team, after being appointed by Senior Leadership, focused on providing Executives with recommendations in this complex financial environmentManages Investment Services brand awareness to expand knowledge of the program and grow penetration of current membersCalculates ROI and reports on key performance indicators for financial products, providing strong business results in a complex, multi-channel environmentSelect, purchase, and activate digital advertising campaigns focused on new member acquisitionDirects the development of campaigns for targeted member and business segments, and reports value and overall corporate financial growth to Senior LeadershipCoordinates marketing support to various divisions, including lending, deposits, outbound call center, and insuranceWorks closely with internal partners to understand their business drivers and emerging needs to tailor marketing solutions

Boca Raton, Fl, Us

Leads and motivates groups of 36+ members through 60-minute high energy workoutsDemonstrates proper usage for each piece of equipment in every workoutBuilds meaningful relationships with members, learning about their goals and finding unique ways to motivate them toward success Reviews members workout form and offers challenges and options to improve their skillsEducates on the science behind heart-rate focused training programsHolds current ACE Fitness Certification, OTFit Certification, and CPR/AED certificates

Boca Raton, Fl, Us

Indianapolis, In, Us

Led branding and creative for $2 billion financial institution with 120,000+ members in every state and 50+ foreign countriesDirected and monitored promotions for multi-channel marketing, including in-branch, digital, paid & organic social media, and sponsorshipsManaged print & digital advertising, streaming video / TV commercial production, sponsorship activation, and major ad purchasesStrategized marketing for investments division with $1 billion in assets under management in partnership with LPL Financial, generating hundreds of leads that have converted to millions of dollars in AUMDirectly managed and mentored Marketing Interns, developing their skills in communications and branding to prepare for the workforceEstablished current brand look and feel after joining the organization during a name change and re-brand after 85 years Led content development for financial education curriculum including dozens of workshops, educational articles, and professionally produced advice videosCoordinated with advertising agency to place thousands of digital, streaming video, and outdoor ads, regularly reviewing and modifying strategies with the newest data Built and strengthened community partnerships, serving as a member of the philanthropic giving committee donating 1% of net income to Indiana- based organizations Worked with team to develop a Diversity in Advertising strategy and presented about the DEI brand commitment Expert knowledge of products and services and financial compliance requirements

Indianapolis, In, Us

Crafted a promotional strategy and communications calendar for investment-related advertisingServed as the first dedicated marketing resource to Elements Wealth ManagementWrote and designed content for mailers, emails and collateral promoting a team of 12 Financial AdvisorsEnsured strict promotional compliance guidelines were met in partnership with LPL Financial

Indianapolis, Indiana, Us

Beverly Hills, California, Us

Plainfield, Indiana, Us

Managed web strategy and development, including implementing a new site and landing pagesDesigned new client email marketing and promotions strategyBuilt a new social media presenceCreated print materials including flyers, catalogs and brochuresDesigned items for international trade show marketing

Indianapolis, In, Us

Created branded materials, including print collateral and digital graphicsDesigned and managed websiteLed social media strategy and content development with hundreds of followersPlanned and executed construction project photography

Knoxville, Tennessee, Us

Communications & Marketing, Communication And Media Studies

Education record