In this position, I lead a team of Marketing and E-Commerce Analysts to strategically improve upon Marketing and Customer Loyalty programs to increase ROI through data-driven decision making, including uncovering new customer insights, trends, and behavior through quantitative and qualitative analysis.

In this analytics position, I conducted in-depth analysis on company-wide Marketing and Customer Loyalty programs to data model, forecast, and improve programs. I was instrumental in maintaining competitive pricing versus competition by analyzing item elasticity and historical price points to develop strategic product pricing plans. I routinely leverage analytical tools including Excel, R, and SQL to conduct testing and analysis on Return-on-Investment (ROI), Segmentation, and Customer Segment Migration to gauge program efficacy. I also applied classical regressions in statistical and financial modeling for $55M+ in weekly sales forecasting. To aid in apply the data I analyzed, I proactively translated complex information into clear and actionable insights by utilizing Business Intelligence tools including Cognos, Excel, Access, and R to streamline and visualize information. I also provided vital subject matter expertise company-wide to aid in responding to emergent problems with data-driven input, as well as compiled analytics into clear and concise presentations to articulate complex information to senior-level executives. Key Accomplishments:● Introduced key analytical advancements used to target promotions and offers for an effective new customer loyalty program supporting 2M+ customers.● Evaluated item elasticity to more competitively price products for a strategic merchandising initiative.● Utilized data analysis and strategic communication skills to optimize enterprise-wide reporting and increase ease of access for executive leadership to make insights clearer and more actionable.

As Senior Product Assistant, I conducted ad-hoc analysis and data visualization to evaluate, communicate, and track Key Performance Indicators (KPIs) to executive leadership to guide strategic decision making. I frequently utilized Google Analytics, Data Studio, and Looker to monitor and report on key statistical information. This enabled me to provide strategic direction to key development personnel throughout the sprint planning process as a business stakeholder. I also applied in-depth market research and competition analysis to identify new markets for organizational growth and guide the development of an optimize product roadmap and implementation strategy. Key Accomplishments:● Collaborated with Software Development and User Experience teams to launch a beta website enabling students and industry professionals to more effectively explore potential career paths, view position requirements, and evaluate their professional skillset based on Bureau of Labor Statistics and Burning Glass data. ● Provided invaluable business direction in collaboration with instructional designers to create 20+ micro-learning modules to teach users vital soft skills.

As a Product Assistant in IT, Programming, and Web Development, I collaborated with marketing personnel to implement strategies for expanding market share, digital penetration, and digital usage by applying in-depth market analysis, internal presentations, and product demonstrations to targeted external clientele. I helped to improve efficiency in identifying potential SMEs for new projects by constructing an intuitive SME database for Content Developers, Marketing Development Teams, and Managers. I routinely applied my depth of analytical expertise in cleaning, scrubbing, analyzing, and visualizing data to articulate key statistics on finances, marketing, analytics, and research. Key Accomplishments:● Collaborated with Product Managers in developing and delivering 20+ titles in the fields of Programming, IT, and Web Development.● Constructed a mobile and web-based Subject Matter Expert Database to aid Content Managers in identifying potential contract opportunities with SMEs.● Helped secure 500+ title partnership deals by assisting in negotiations and data analysis. ● Led the creation of Cengage's MindTap Labs cyber-security video series by interviewing subject matter experts on advice for incoming entrants to the cyber-security industry.

As a English Scholar with the National Institute for International Education, I taught and oversaw grade 1-6 students, including curriculum development, summer camp planning, and interviewing potential employee candidates for new positions available with the school.