Develop and lead L’Oréal USA Media Center of Excellence in the Chief Digital & Marketing Office (CDMO) across investment strategy, planning best practices and corporate and global priorities / big bets. Manage sophisticated team of “Métier” leads in Social, Programmatic, Search/Intent and Retail Media.Work closely with business stakeholders conceiving, building, and implementing integrated media strategies and campaigns to strengthen L’Oréal’s brand position, achieve portfolio growth targets and ensure media delivery on strategic DE&I, sustainability goals.Manage and organize highly diversified external agency team of 300+ FTEs emerging from onboarding/ transition as well as in-house hands on keyboard teams.

Worked with investors & board leadership to create development plan for integrated media capability, central to a sophisticated set of diversified marketing services. Evaluated and onboarded external and internal resources to service new client growth across ad ops, programmatic trading, social activation, audience creation and analytics. Identified targets for potential acquisition.

I was tasked with building the paid media discipline at Real Chemistry, built on a strong foundation of analytics & performance. My responsibilities included building the infrastructure of a modern paid media practice and growing our business by partnering with key relationship leaders to bring relevant components of this offering to our clients.I scaled capability and revenue dramatically in just over two years while improving margin and team recruitment & retention.

Real Chemistry (formerly W2O Group) is a global health innovation company.Took a career swerve from big holding company media agencies to join a pharma-focused PR agency looking to diversify marketing services through internal development and external acquisition. Built a plan for both and activated for three years with measurable success.

Led a portfolio of accounts including Beiersdorf USA and the global relationship with Bacardi Ltd across Omnicom's media companies. Directly accountable for strategic planning, global partnerships, innovation, the development of analytical tools to measure communication effectiveness and increase the quality of audience segmentation.

Accountable for entirety of MediaCom/GroupM product for ABInBev USA.Transitioned business from in­-house media buying agency to full service external partner & develop planning/buying processes and systems, including recruitment & staffing of 100+ FTEs across all agency disciplines. Built bespoke capacity in key ABI priorities: Local & field marketing, Multicultural targeting, Digital media innovation, esp. social & programmatic, data-­based insights and consumer understanding.Delivered aggressive year one buying efficiencies.

Most senior agency leader representing totality of agency service offer for largest MediaCom/Group M account; worked alongside the Global VW marketing leadership in Wolfsburg & MediaCom Global HQ in London.Lead the MediaCom VW teams across 25+ markets through global campaigns and initiatives to ensure rigorous a planning product, differentiating strategies and innovative media solutions including: a consistent Global VW planning process (20|20), Digital marketing framework, Search guidelines & content strategy, cross-­screen optimization toolkit(s)Built full­-service global team in Berlin from zero to ten pax in twelve months, including account management/coordination, strategy & insights, content planning, digital media and SEM (replacing smaller, London­-based team)Ensured improvement in local product delivery & addressed key markets/issues with appropriate network support. Increased client satisfaction scores across network (53% improvement from March to September).

Accountable for Carat/Aegis product for General Motors in Asia, Middle-East, Africa and Russia. Responsible for execution of global strategies and campaigns in key markets and for defending the interests of consumers as global platforms are developed. Tasked with driving consistency and quality across local operations via coordination with country-level, regional and global management.

Communications Planning Director for Carat China; added responsibility for capability building in innovation in 2011, including business development, entertainment marketing and service integration. Strategy lead for China/APAC Specialist Luxury Division. Directly accountable for P&G China business and served as lead contact/support for P&G in the region through June 2011.

Led national P&G strategic planning assignment. Interim country head from Feb 08 - May 08.

Moved into Communications Planning role upon win of Procter & Gamble account in 2004. Started with Carat supervising strategic planning on several brands/categories for Pfizer's Consumer Healthcare division (now Kenvue)