Jacob Wilkenfeld-Mongillo Email and Phone Number

I am responsible for the success of a portfolio of degree and certificate programs.- Manage and execute marketing plans for degree and certificate programs held on campus and online- Support marketing efforts and advocate for faculty and program clients - Research and assess advertising opportunities for clients.- Project manage collateral development, website management and launch.- Market multiple conferences to showcase faculty talent and build program credibility.- Manage the development, review, and approval process of marketing and communication program-related assets. - Implement a lead generation strategy for clients.- Develop and implement marketing assets to ensure steady pipeline of high-quality leads supplied to Enrollment Management & Admissions (sales) team.- Coordinated cross-departmental teams to meet client needs and improve client and satisfaction.- Build relationships with clients to improve client success and meet client needs.

I am responsible for all marketing and communications strategy and implementation for The Clubhouse Network, committed to raising brand awareness and boost engagement with a wide variety of internal and external constituents.- Built and implemented marketing strategy resulting in 20% website traffic increase.- Produced and distributed all content including graphics, blog posts, press releases, and annual reports.- Supported Flagship Clubhouse member, mentor, and funder recruitment and retention.- Migrated primary website from Drupal to Wordpress; launched multiple microsites.- Launched internal online community for site staff.- Provided marketing training and support to site staff online and in-person.

• Rehired and promoted to director, June 2017.• Designed and led institutional strategic marketing efforts supporting enrollment and creative services.Advocated and championed the school's brand and positioning, ensuring identity guidelines were adhered to.• Oversaw $800,000 marketing budget allocated for staff, advertising, vendors, consultants, and video services.• Supervised department staff and managed a portfolio of vendors and contracts.

∙ Created engaging digital media content for wide variety of constituents and stakeholders.∙ Optimized district online strategy and improved overall user experience.∙ Managed and grew social media presence by implementing customer service initiatives.∙ Supported high-profile projects, campaigns, and initiatives.∙ Supported the crisis communications team.

- Owned video production from concept to publishing stages, resulting in 80 videos in a two-year timeframe.- Designed graphics for department and event collateral for both print and digital advertising.- Initiated cultural competency training for the marketing department.- Increased visibility of the marketing department on campus to build relationships on campus by reaching out to department leaders to understand their goals, earn their trust, improve efficiencies, and build relationships.- Supported campus events with promotion, recruitment, and real-time capture.- Grew social media networks; managed social media strategy.Award: CASE District 1 Bronze Award, Best Practices in Communications and Marketing, January 2015

• Promoted for demonstration of abilities and dedication following annual performance review.• Envisioned and launched a new website and blog; created and managed multiple partner websites.• Scheduled, curated, and edited newsletters and targeted email marketing.• Developed print and online visual materials; managed and updated brand and stylebook, and their use.• Educated and empowered staff on technology usage, marketing concepts, and communications best practices.• Segmented and optimized database of over 70,000 constituents, donors, and event participants.

Supporting the Interim Development Director in planning and executing the highly successful, well attended and underbudget 20th Anniversary Party for the Manhattan Comprehensive Night and Day High School.

• Manage client relations and accounts for marketing agency and record label.• Creatively marketed artists, content, and product online; secured online features, set up promotions and opportunities for visibility; reported to clients.• Coordinated all aspects of product from conceptualization to production, developed and executed traditional and digital media marketing and advertising campaigns and plans for label, management, and marketing clients.• Liaised with press, radio, management, and creative teams; arranged mailings and product shipments.• Developed creative digital and physical assets including advertising, promotional copy and materials.

Creating and marketing innovative programs and initiatives for target audiences, creating mass communicationsPlanning and leading sessions for First Year Fellow Training, mentoring First Year FellowsRecruiting for and leading student trips domestically and internationally for learning and community serviceEngaging unaffiliated students in campus life activities on individual and community levelsNetworking with campus and community leaders and organizations to increase organization’s overall effectivenessDeveloping students to become leaders, advising and supervising student leadersMaintaining databases of students and organizational relationships

Outreach, Marketing, Promotion, Recruitment, Event Planning, Student Advising

Building Manager, September 2004-May 2006;Audio Visual Technician, October 2001-May 2004;Event Manager, October 2002-May 2004Overseeing the operations of the Student Union, Information Center, and Student Union Theater during nights and weekends, coordinating student involvement, and completing computerized reports to full-time staffSupervising, assisting, and educating the Information Center and Theater Staff to create a welcoming environmentPatrolling Building, monitoring room usage regularly for security and safety, responding to customer questions and concerns, effectively dealing with problems and situations