Associate Consultant
Current- Conducted a competitive pricing analysis for a $500M pet food brand, identifying the current market position against 10 major competitors to recommend future pricing strategies based on product line- Executed a comprehensive sentiment analysis on 10,000+ online product reviews using R web scraping, complimenting the competitive pricing analysis to refine the client’s pricing and promotional structure- Designed and performed targeting UX surveys to capture insights from an untapped Gen Z audience, leveraging data to inform a branding strategy for a 16M user media streaming platform