Jake Yarbrough Email & Phone Number

Fort Worth, Texas, Us

Kansas City, Mo, Us

• Account Director responsible for leading teams to deliver strategic planning and counsel to multiple Fortune 500 clients in a variety of industry categories, as well as cultivating sustainable partnerships aimed at generating measurable results.• Cultivating client relationships to deliver against business growth goals.Key Accomplishments:• Created strategies and led cross-functional teams to deliver internal and external multi-channel marketing communication campaigns for Dean Foods surrounding changes to the value chain.• Supervised B2B strategy development that includes social media, public relations, and competitive positions for Bayer Environmental Science—a Fortune 100 company.• Planned and managed the development of multiple interactive medical education tablet apps for Healthpoint focused on the user experience designed to help drive deeper engagement with prescribers.• Created and supervised implementation of an integrated environmental branding program for Dean Foods, including print, internal broadcast, and digital platforms at the organization’s new headquarters, resulting in an enhanced brand experience for both employees and visitors.• Led the brand strategy discovery and development process for an integrated IT/audio-visual company at the point of convergence in telepresence industry, guiding the Cisco Authorized Distributor on integrated strategy to impact customer retention and acquisition processes.• Managed the advocacy development and public-private partnership cultivation program for the United States Department of Health & Human Services in 14-state territory as sub-contractor with Ogilvy Public Relations (AHRQ).- Exceeded goals by 248%; Reached more than 2 million patients and clinicians.

It's been said that there are only 7 original ideas in the world -- the rest are just combinations and interpretations of those 7.We tend to agree.However, we also know that there are an infinite number of ways to pull together the wisdom of the ages with the context of today.8th Idea is a firm bent on helping those in the "care" industries (healthcare, hospitality, not-for-profit), as well as small advertising and public relations agencies define and refine marketing strategy, insights and implementation. I'll help these companies find the right way to connect with their customers by developing an 8th idea of their own.

Fort Worth, Texas, Us

• Marketing Director charged with managing key agency accounts, leading business development activities, and ensuring appropriate structures, systems, competencies, and values are developed in order to meet and exceed the marketing plan goals.Key Accomplishments:• Repositioned Misys—the country’s largest electronic medical records company—as a physician-business consulting company and rebranded the organization as a “total practice solutions provider” through the use of online and offline communications programs, direct marketing, and by driving participation in a custom-built CRM.- Reached annual sales lead goals by second quarter.• Created strategies to differentiate the DPT Laboratories brand among a crowded competitive market, employing A/B testing, analytics, SEM/SEO, display advertising, and targeted direct marketing to refine messaging and deliver optimum results.- Positioned client as category leader: Post-campaign quantitative testing showed 80% of pharmaceutical prospects found offerings highly valuable.• Managed the development of the name, identity, and environmental branding for two new F&B outlets at The Worthington Renaissance Hotel.• Launched Sogeval — an international animal health brand — into the United States market with integrated positioning and communications strategy directly targeting distributors and veterinarians.• Created a strategy and a campaign that personalized the struggle for children with neuroblastoma, unifying the message through online and offline channels and local events, resulting in $2M+ in research funding over a 24-month period.

Fort Worth, Tx, Us

Planned and led coursework for TCU undergraduates detailing not just "how" to produce strategic integrated communications, but why asking "why" is required to deliver breakthrough work.

Rockford, Illinois, Us

• Vice President responsible for managing agency operations, including P&L goals and all client relationships for a $10M integrated communications agency.Key Accomplishments:• Led a team in the creation, negotiation, and implementation of PSA issues campaign featuring celebrity pet advocate Betty White, generating 52 million impressions with pet owners at no media cost.- Delivered client sales increases by 25% YOY.• Developed an award-winning and successful integrated tourism and meetings campaign for Santa Fe, New Mexico CVB built around a micro-segmentation strategy and integrated communications approach, focused on a personalized, experience-driven consumer relationship.- Reversed occupancy decline and exceeded all of client’s key performance indicators.• Managed all aspects of integrated marketing communications services for Arlington, Texas CVB, including group and leisure targets, helping the destination exceed city occupancy goals.

As a senior member of the team, managed top accounts for the agency, which generated more than $2 million of billings for the company. Instituted and implemented “Vision Framework” for this 30-person company and supervised a process to define and outline the culture of the agency. Responsible for several successful new business pitches amounting to a 20-percent growth in billings.

As a member of the agency’s executive committee, directed all phases of advertising, public relations and promotional events for a variety of local, regional and national clients.