Jakki Govan is a seasoned professional with over two decades of experience in business and tourism. Her career spans across both public and private sectors, where she has represented various national and international venues, placemaking initiatives, and destinations. Jakki is known for her strategic thinking and innovative approach, consistently delivering solutions that benefit both the destination and its visitors.Throughout her career, Jakki has held senior leadership roles, including General Manager and Commercial Director, and has managed operations in restaurants, hotels, casinos and venues. Her passion lies in building and coaching high-performing teams, recognising that people are the cornerstone of any successful business. She believes in a hands-on approach and understands the importance of balancing the needs of the team with achieving commercial success.As the Founder and Director of Clockwise Australia, a consultancy she established in partnership with Nicole Tingey, Jakki focuses on providing outsourced sales and marketing services for destinations and unique venues. Clockwise Australia also takes on one-off projects aimed at assisting businesses with change management or upscaling within the hospitality and tourism sectors.Jakki is renowned for her data-driven decision-making approach, utilising insights and analytics to inform strategic initiatives and drive business growth. Her commitment to leveraging data ensures that her strategies are not only innovative but also grounded in empirical evidence, maximising their effectiveness.Jakki's dedication to her profession is evident in her status as a certified practising marketer and her commitment to lifelong learning. She thrives on seeking out new opportunities to grow and challenge herself professionally, ensuring that she remains at the forefront of industry trends and developments. With her extensive experience, collaborative approach, and data-driven mindset, Jakki Govan continues to make significant contributions to the business and tourism sectors.