Jakleen Yaqoob Email & Phone Number

Austin, TX, US

US Air Force- Plan, buy, manage, and execute 6 campaigns/clients across programmatic (DOOH, Digital, Audio) using DV360, paid social (Meta, and Snapchat), job postings (LinkedIn) that led to an increase in awareness, engagement, and applicant leads.- Manage, mentor, and train assistant media planners that helped and developed their career growth. - Manage.

- Planned and executed events monthly that won 3rd place in Ad 2 National Programs Achievement Award. - Coordinated timelines, deliverables, and creative briefs and projects for the communication and creative teams per month- Assigned digital marketing creative briefs and deliverables to the appropriate teams. - Led project status bi-weekly. - Maintained.

Beech-Nut Baby Food, Blue Shield of California- Supervised & mentored, media coordinators on work activities that led to an increase in their professional growth.- Developed and executed media plans and strategies for traditional (broadcast, radio, print, OOH), digital (audio, display, video), paid-social (Facebook/ Instagram, Pinterest, Snapchat, TikTok).

- Developed marketing briefs and promotional media campaigns (Newspaper, Yelp, Facebook and radio) andincreased consumer insight and marketing investment.- Maintained relationship with vendor and coordinated promotions to maximize investment and value.- Developed promotional strategies to drive traffic to product and convert traffic to sales using.

Buhi Bags - Launched social media strategies geared toward 18-35 year old college students and increased online presence (shares, mentions and engagement) by 75%.- Created exciting promotions and original content (organic posts)in line with company goals on Facebook, Instagram, Twitter, Pinterest- Generated ad server, including campaign set-up, traffic of.

San Marcos

- Developed concept and design across all platforms (digital, print, radio and outdoor) using Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom and Premiere Pro.) Digital (Instagram and Twitter); print (short and long copy); radio (30 sec); outdoor (40 sec billboard)

San Marcos

Converse- Prepared and analyzed quantitative and qualitative competitive researches-issued to clients.- Developed target audiences’ attitudes, behavior and perceptions using market information and research data (University Report and IMS Report.)- Integrated appropriate media vehicles, print, radio, TV and cable for eight states.- Utilized media planning.

Round Rock, TX

San Marcos, TX

- Created emotionally powerful stories and engaged with audience.- Increased website traffic

- Developed marketing briefs and promotional media campaigns (Newspaper, Magazine, Yelp and Facebook) and increased consumer insight and marketing investment- Developed and maintained relationship with vendor and coordinated and scheduled promotions to maximize investment and value- Developed promotional strategies to drive traffic to product and convert.

Austin, Texas

Temporary job