Jakleen Yaqoob Email & Phone Number

Austin, Tx, Us

US Air Force- Plan, buy, manage, and execute 6 campaigns/clients across programmatic (DOOH, Digital, Audio) using DV360, paid social (Meta, and Snapchat), job postings (LinkedIn) that led to an increase in awareness, engagement, and applicant leads.- Manage, mentor, and train assistant media planners that helped and developed their career growth. - Manage and optimize performance across multiple campaigns, and exceed the client’s KPI.- Develop digital media strategies and social media marketing campaigns including creative, targeting, and budget management, and analyze campaign target audience using Kantar, Omni, Helixa, Pathmatics, Clear Decisions, comScore, and MRI Simmons. - Lead day-to-day communication with team, vendors, and clients, and manage RPF process to launch and optimize campaigns. - Manage day-to-day and maintain details of 6 campaign stewardships such as flowcharts, budget trackers, status reports, pacing reports, and performance reports using Campaign Manager 360/DoubleClick and Excel sheets.- Implemented A/B tests to analyze the performance of various ad creatives and targeting strategies, leading to data-drivenoptimizations.- Develop a point of view (POV) and evaluate opportunities on media new trends for the client.Present media recommendations and proposals to the client quarterly using Google PowerPoint and address the client’s concerns and needs. - Analyze performance and develop insights of 6 campaigns using Datorama to create plans that achieved planned KPI goals. - Collaborate and communicate with Project Manager, Creative, Account Executives, Campaign Managers, Adops, and Analyst team regularly to maintain client goals fostered streamlined solutions, and improved communication.

- Planned and executed events monthly that won 3rd place in Ad 2 National Programs Achievement Award. - Coordinated timelines, deliverables, and creative briefs and projects for the communication and creative teams per month- Assigned digital marketing creative briefs and deliverables to the appropriate teams. - Led project status bi-weekly. - Maintained records and project details, changes, and communications using Google Drive. - Managed projects from planning to execution monthly using Notion and ClickUp.- Collaborated with creative, communication, events, and sponsorship teams regularly and fostered a strong relationship and online advertising. - Created a streamlined document to monitor the team’s workloads, led to the delivery of projects on time, and ensured meaningful involvement.

Beech-Nut Baby Food, Blue Shield of California- Supervised & mentored, media coordinators on work activities that led to an increase in their professional growth.- Developed and executed media plans and strategies for traditional (broadcast, radio, print, OOH), digital (audio, display, video), paid-social (Facebook/ Instagram, Pinterest, Snapchat, TikTok), e-commerce platforms (Instacart, Criteo, Kroger, Walmart Connect, Quotient), and programmatic (The Trade Desk) using Campaign Manager 360/DCM, and Facebook Ads Manager that led to an increase in brand awareness and reach and frequency, engagement and sales.- Managed millions of dollars in budgets including ownership of flowcharts and budget summaries.- Analyzed pacing reports and digital performance reports to uncover insights and opportunities for optimization.- Analyzed client briefs to identify a strategic approach and media plan that delivers against the client’s goals projecting more than $500k worth of added value impressions.- Evaluated media opportunities and provided POVs for promising opportunities to clients.- Conducted research using Resonate, 4As, YouGov, ComScore, MRI Simmons and utilized proprietary and syndicated data to inform strategy including deep analysis of audience and consumer journey, and to create custom target audiences and analyze their media usage habits, and identify media mix, and category competitive analysis.- Implemented media plans into Prisma, and MediaOcean, analyzed performance using Integral Ad Science (IAS), Sizmek Ad Suite, Google Analytics, and 1st & 3rd party data, and provided optimization.- Evaluated media opportunities and constructed a formal POV on opportunities for the client.- Presented post-buy report to client highlighting learning and recommendations.- Analyzed pacing reports and performance using Google Analytics, made optimizations with Google Ad words, and presented a report to client monthly using LumenAd Visualize, PowerPoint, and excel sheets.

- Developed marketing briefs and promotional media campaigns (Newspaper, Yelp, Facebook and radio) andincreased consumer insight and marketing investment.- Maintained relationship with vendor and coordinated promotions to maximize investment and value.- Developed promotional strategies to drive traffic to product and convert traffic to sales using Facebookmarketing.

Buhi Bags - Launched social media strategies geared toward 18-35 year old college students and increased online presence (shares, mentions and engagement) by 75%.- Created exciting promotions and original content (organic posts)in line with company goals on Facebook, Instagram, Twitter, Pinterest- Generated ad server, including campaign set-up, traffic of creative and client performance reports using Google Analytics, Hootsuite Social Marketing Platform and Facebook Blueprint- Employed SEO analysis and strategies with Google Adwords to drive positive traffic and sales.- Implemented integrated marketing - Planned, purchased and managed media buys daily (Youtube, Facebook Paid Ads, Instagram, LinkedIn, Print ads) to client’s cost per lead, sale goals and income ratios using Stukent. - Measured and monitored online performance marketing and web based metrics including website analytics.- Tracked and reported KPI using Excel and exceeded marketing goals.

San Marcos

- Developed concept and design across all platforms (digital, print, radio and outdoor) using Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom and Premiere Pro.) Digital (Instagram and Twitter); print (short and long copy); radio (30 sec); outdoor (40 sec billboard)

San Marcos

Converse- Prepared and analyzed quantitative and qualitative competitive researches-issued to clients.- Developed target audiences’ attitudes, behavior and perceptions using market information and research data (University Report and IMS Report.)- Integrated appropriate media vehicles, print, radio, TV and cable for eight states.- Utilized media planning tools for planning (Simmons, Google Analytics, DoubleClick, Ad Relevance, Ad views, DART, Comscore)- Developed creative ad testing strategies to improve on key metrics (CPM and PPC modeling) via local sites using Excel.- Created media plans and agency POVs and presented client briefs to clients using Powerpoint.

Round Rock, Tx

San Marcos, Tx

- Created emotionally powerful stories and engaged with audience.- Increased website traffic

- Developed marketing briefs and promotional media campaigns (Newspaper, Magazine, Yelp and Facebook) and increased consumer insight and marketing investment- Developed and maintained relationship with vendor and coordinated and scheduled promotions to maximize investment and value- Developed promotional strategies to drive traffic to product and convert traffic to sales using Facebook marketing

Austin, Texas

Temporary job