Jakob Mesidis Email & Phone Number

I really like problems. I like dissecting them, understanding them, and solving them. My favourite kinds of problems are the ones where I get to use marketing science as a foundation to build creative solutions.I was previously a Marketing Scientist at the Ehrenberg-Bass Institute, helping companies better understand how to improve their marketing efficacy through practical, data-rich analysis and insights. As a result, I’ve worked with more brands than you could shake a Fortune 500 magazine at—Coca-Cola, LinkedIn, Kelloggs, SCJohnson, CapitalOne, to name just a few. I also conducted extensive research on sustainability and packaging choices—if you want to know why you should probably switch from buying glass wine bottles, I am your guy.I’ve now made the perilous jump from academia to advertising, working in strategy. I’m still an effectiveness aficionado, and I am obsessed with making work that works. I have a passion for culture and creativity, and am always on the hunt for something interesting—that one new insight—that will help make a client’s vision come to life.If you want to chat shop, or learn about the work we do here at Innocean Australia, my inbox is always open.

Listed skills include Graphic Design, Data Entry, Copywriting, Marketing, and 2 others.