Leading the rollout of new B2C and B2B e-commerce platforms at myStromer AG, including coordinating development and deployment with technical providers and internal stakeholders, planning and executing market-specific launches and marketing campaigns, and overseeing budgets. Additionally, responsible for enhancement and expansion of existing online stores to boost performance and drive growth.

Developing and marketing of Scott Bike and Wintersports equipment segments and products on the global level. Developing content and campaign strategies, coordinating campaign execution online and offline, planning and controlling budgets, providing marketing guidance and support to company subsidiaries and external partners, representing the brand at sales events.

Managing the creation process of the brand workbook and catalogue, organizing workbook and website content, monitoring and implementing website updates, supporting marketing managers with creative content production.

I was an active athlete in Alpine Skiing for 20 years. I was member of the Men's National Alpine Ski Team of Slovenia, competing in the European Cup and World Cup. Besides, I was racing at FIS World Ski Championships in St. Moritz 2017 and Aare 2019. In 2019 I was forced to finish my career due to an injury.

I was involved in general marketing activities (adaptation of advertising rules, adaptation of equipment rules, visual guides, marketing inventory), product and concept development (product Alpine Skiing, starting times, highlights creation), sponsorship work and fundraising (supporting FIS sponsors and partners, working on the concept related to current rights situation on World Cup level).

The focus of the internship was on global trends in e-commerce in winter sporting goods business. Based on various analyses, I prepared a proposal for possible directions for Nordica’s e-commerce market approach.