Digital Marketing Manager
CurrentMy role within the Marketing team is to constantly working on finding effective ways and channels to promote and distribute online content produced by one of the largest anf widely read mainstream broadsheet in Slovakia. The website Sme.sk is one of the most visited Internet portals in the country. My main focus is to increase: - the number of subscribers of selected newsletters and authors,- the number of readers and visitors of the format SME Minuta, - the amount of active mobile app users, - the sales of our paid digital products (monthly/ yearly memberships), e.q. acquiring new customers Moreover, I work closely with the team of reporters and editorial department to efficiently spread the word about important and major topics. The job is also to contribute in the online campaigns creation, execution and optimization.