Jakub Kubicka Email & Phone Number

Seattle, WA, US

Planet Earth

Planet Earth

• Coach and consult on growth, performance, and lifecycle marketing strategy for seed, Series A & B startups (user acquisition, retention & engagement, demand generation, product marketing, and more). B2C and B2BPast.
• Openroom-helping with growth, launching a paid subscription model
• Virginia.io-skip sales pitches & demos; the 1st sales SaaS evaluation platform
• Split Level Modern-mid-century modern pieces for Seattle’s masses
• Rover.com-spreading the unconditional love of dogs by making it easier to be a pet owner
• Limeade-unlocking employee engagement through research-backed wellness programs

Bellevue, Washington

• Designed and implemented a B2B growth strategy and demand generation funnel for our AI influencer storefronts. Owned B2b marketing, lifecycle marketing, and business development
• Served as a founding member shaping product strategy, determining key features, and helping set the roadmap tailored to our influencer audience
• Successfully scaled the content creator (influencer) user base by 7x, reaching 1,500+ users within 6 months leveraging both organic, outbound sales, and paid channels
• Spearheaded retention & engagement initiatives, while providing 1:1 account management that boosted DAU metrics and maximized Gross Merchandise Value (GMV) per user by 25%
• Orchestrated 5 product feature launches which included GTM strategy, value propositions & differentiators, and tracking KPIs
• Enabled sellers with messaging & positioning, translating into conversions of top-of-the-funnel leads

Seattle, Washington

• Member of the impact.com Sustainability Working Group
• Lead user acquisition and growth marketing of the publisher base (B2b Marketing) of the impact.com Marketplace (Supply), while being results-driven and proving out a growing ROAS of $2.30
• Built & tested 13 user acquisition channels to drive quality Supply: paid media (Facebook Ads, PPC, TikTok Ads, LinkedIn Ads), recruitment marketing, influencer marketing, chatbots, and more
• PROJECT: 2022-2023 Publisher-Refers-Publisher ProgramFrom the ground up built and drove 1,400+ publisher accounts created through 93 “beta” testers who acquire new publishers on our behalf for a fixed $50 CPA (3x lower.

Seattle, Washington

• General Duties
• Lead all growth marketing and lifecycle marketing of the licensed insurance agent base (B2B for B2B2C marketplace), managing $8 million annual budget
• Drove 236,000 new “intent” insurance agents and in turn 3,000 “activated” agents at a 41% reduced CPA Year-over-Year (2020 vs 2019) through repeated optimizations in the funnel, marketing sources, and ad/campaign level
• Over 3 AEP seasons launched from end-to-end 4 -> 43 -> 52 total marketing sources including 13+ experimental sources like Craigslist, LinkedIn Ads, RPOs, CareerBuilder, GDN, Discovery Data, direct mail, SiriusXM.
• Enabled a high-performing direct report, through cognitive empathy, deep listening, and coaching of productivity skills, which ultimately increased their effectiveness by about 20%
• involved in hiring of 9 high-performing, culturally fit employees, by being ethically-oriented and using a simple mental model to streamline people-pickingPROJECT 1: Refer-An-Agent Program

• General Duties
• Owned demand generation, paid media, and engagement of our licensed insurance agent base, with an emphasis on scaling, insights + reporting, and funnel optimization
• Managed annual ad budget of $6M while balancing cost-effective scaling with channel testing
• Experimented with new paid media channels to grow our licensed insurance agent community; channels included programmatic job ads, paid social, and referralPROJECT: 2020 Medicare Agent Acquisition for AEP
• Achieved 3.25x scale in agent volume, in 6 months
• Saw a 52% drop in CPAs in the process (saving the co money while getting 3x the amount of agents)

• Winner of the 2019 Marketer Extraordinaire Award
• Drove 146,000 new “intent” pet sitters and in turn 12,100 “searchable” sitters at a $2.56 ROAS, by pioneering and leading new demand generation channels (affiliate marketing, mobile app installs), while driving down.
• Experimented with 22 new paid media channels to grow our pet sitter community; channels included affiliate, paid social, programmatic display, and more
• Managed an annual ad budgets of $500,000 while balancing cost-effective scaling with channel testing
• Subject-matter-expert in demand generation, paid media channel testing, paid Facebook ads, mobile measurement and reporting
• Successfully led a technical implementation to an affiliate management platform, by creatively leveraging data management tools without needing any coding work, which lead to 11x growth in our affiliate partner base

Redmond, Washington

• Project managed 3 customer support & service (CSS) initiatives to drive consistency in knowledge management, tools, & additional resources in providing a world-class, "One Microsoft" customer experience
• Ran weekly meetings, executed project timelines, held individual contributors accountable, and sold our team's (and Microsoft's) mission to 6 partnering business units
• Ran consistent change management meetings with business unit managers, leaders, and relevant stakeholders while acting as both a peacekeeper and devil's advocate

Redmond, Washington

• Supported the timely and accurate execution of 4 initiatives to build a strong brand identity & grow the community of Global Escalation Services, a 350+ person Customer Support organization across 5 countries
• Executed and managed Gamification, a 12-month initiative to gamify learning of Microsoft product releases, tools, system updates, and other resources for Tier 3 agents, all via crafted messaging
• Used business intelligence on a weekly basis to experiment and measure engagement with the Gamification platform, leading to recalibrated marketing tactics to maintain a 40% active user base

Portland, Oregon

• Consulted with 7 departments to provide solutions to “pain points” in their service models
• Collaborated with Recruiting, Marketing, and Projects to complete 10 short-term projects
• Transitioned to a Junior Project Manager role where I was given a structured framework in executing IT-related projects like adopting a new HRM system
• Gained valuable experience in MS Projects, writing business proposals, and giving sales pitching while being challenged by company executives

Graduate Certificate, Digital Marketing

Intensive year of learning & applying digital marketing skills. Curriculum included real-world assignments while being a digital marketing.

Climatebase Fellowship Certification, Climate Tech

Activities and Societies: Participating in Cohort 5 of the Climatebase Fellowship, the climate career accelerator.

Bachelor Of Business Administration (Bba), Marketing

Activities and Societies: -Ad Club-Husky Sales Club-National Society of Collegiate Scholars-Phi Eta Sigma National Honor Society-Delta Tau.

Advertising & Marketing

Completed courses to build a traditional marketing toolset for future projects: -HTML & CSS -Adobe Illustrator -Creative Thinking.

Foster Exchange Program, Business History & Marketing Consulting