Directing of IT design, development, and integration:- Leading IT team of designers/developers - Developed/redesigned Magento e-commerce website for US Specialty Management ( USD > 3m in online sales) and promotional website for CLIAwaived.com- Developed/redesigned desktop/mobile Magento 2 website for CLIAwaived.com- Successfully integrated Celigo Connector Magento/Netsuite, as well as Avalara Avatax with Netsuite and Magento- Integrated website Live Chat for real-time customer services- Designed/developed Wordpress website for US Specialty Labs and for Thyrocheck- Setup/integrated payment providers incl. Authorize.NET, Heartland, Cybersource, American ExpressDirecting of online and offline Marketing: - Leading Marketing team, strategy, and execution- Managing Google Adwords and Google shopping campaigns- Managing marketplaces incl. EBAY, Amazon- Designed branded marketing templates for online and offline campaigns- Designed successful corporate branding for various top products - Managing direct marketing campaigns and all social media channels

Marketing and IT:• Manage all sales platforms including Etsy, Amazon, Rakuten, and Ebay• Oversee marketing communications including branding, public relations, advertising, trade shows, seminars and events, collateral materials, analyst and market research management, and website design and content, directly and on an outsourced basis • Define and direct marketing programs for demand creation, lead generation and interface with management • Develop and manage channel and partner strategies and programs• Lead the development of company’s website, CMS, database, and payment gateways• Manage and oversee companies website traffic, sales, conversion rates and ROI• Oversee companies SEO, CPC, CPA, and CPM Business Development and Finance:• Raised $60,000 in investment funds in round 1• Raised $100,000 in investment funds in round 2• Administer strategic planning including corporate positioning, market and competitive analysis, customer segment selection and penetration plans, and related product positioning• Direct product management including market and customer research for market and product requirements, interface with engineering for product development, product pricing and product lifecycle management• Supervise product marketing including product launch management, sales training, presentations, sales tools, competitive analysis and general sales support• Develop strategic alliances, raise venture/public financing, communicate with BoD members, and close/grow major customer accounts• Manage the Company’s entire marketing budget

Marketing and IT:• Lead the successful rebuild and redesign of desktop website www.foxrentacar.com, working with a budget of over US $100,000• Designed and developed new mobile site working with a budget of US $70,000 • Developed and implemented an in-house affiliate marketing program resulting in savings over US $60,000 annually • Managed affiliate marketing program with over 5,000 marketing affiliates • Oversaw Rewards program with over 500,000 members• Integrated Live Chat, enhancing customer service• Established social media channels and built a follower base of 160,000 followers• Developed and integrated a company blog, increasing the website visibility in Google, Yahoo and Bing search• Lead an SEO team and managed companies SEO, CPC, CPA, and CPM, increasing online traffic on desktop and mobile sitesBusiness Development:• Developed and implemented company wide survey in order to improve customer experience resulting in obtaining 80,000 surveys monthly• Developed and implemented an under age rental program, leading to increased revenue • Managed travel partners such as Expedia, Orbitz, Travelocity and their marketing budgets• Developed Facebook booking engine as the first company in the car rental industry, increasing revenue • Created company wide policies and procedures for marketing department• Developed educational and advertising program across airports, shuttle service, and all corporate locations