Excited to help Jan Fabini in his dream to disrupt the world of cookware and kitchenware by the D2C approach and unique products that last generations. Responsible for sales and marketing side of the business in the role of a late-cofounder, our cooperation led to almost 3x increase in revenue (Revenue 7 mio in 2020 vs. 19 mio in 2021) with positive EBITDA of almost 1 mio CZK.

- Psychologie.cz - our cooperation led to 89 % increase in sales vs. prior year, after years of stagnation- Foodtruckmaniacs.cz - transformed Promotools.cz into a leader in foodtruck manufacturing, resulting in demand for their products so high, it exceeded their production capacity for 2 years- The Divine Joke - fulfilled my dream, wrote a book of fiction and self-published/launched on the competitive USA market with results 3000 copies sold and 170 favorable Amazon reviews

Managed Bonami brand teams with focus on creating brand awareness/trial with the new/potential customers and establishing loyalty/repeated purchase with the current customer base. Created Bonami brand team for foreign countries in order to maximize the impact of brand marketing activities in five markets where the company is present.Managed two copy/content teams (CZ, foreign markets) focusing on catching and purchasable presentation of new products and occasion based inspirational selections over current offer.

Created Bonami brand positioning based on employee and customer research and led creative agency pitch and the execution of the Bonami 2018 brand ATL campaign.

Crafted and executed unique brand strategy resulting in dramatic improvement of the brand equity metrics and most importantly doubling of the yearly sales volumes in F17 vs F15. JD had become top 3 bestselling premium spirit in CZ despite its super premium price (and large profit margins) which led to huge profits for the company.

Created hugely successful three day festival promoting literature through series of unique experiences for people of České Budějovice - the whole city actually lived the literatureBuilt up vast live "street" library in the city square consisting of 8000 books through local community book donations, with all books given out during the event

Makeover of Gambrinus 11 into Excelent, the attractive brand for millennials- From positioning and brand visual identity into the innovative brand plan and its execution through 360° communication mix and OFF/ON trade activations- Resulting in significant boost of Excelent brand awareness & its image attributes

Created and launched new beer for young non-beer drinkers into the CZ marketDelivered complete package (liquid>insight>brand positioning>name>packaging> marketing plan>trade plan) backed up by strong research resultsLaunch relied heavily on less traditional marketing techniques including community building, digital marketing or unique on-trade activations and POSM Brand marketing KPIs were delivered above the set target

Created the new brand, later known as the Fenix, and its launch plan- I thought giving birth to a new brand would be fun. It was. But really painful one. Trial and error.A tip for people thinking about creation of a new brand - "THINK AGAIN or DO NOT THINK AT ALL"

Constructed and successfully implemented ATL, BTL and digital projects for the best beer in the WorldMain achievements cover overachieving ATL intrinsic campaign, recordbreaking digital activations and creation of beer event where 40 000 people celebrated birth of the brand with enormous PR coverage

This was the place where I could immediately try all the things I was learning at school

This is where I learned about the REAL off-trade