Jide Alade

Jide Alade Email and Phone Number

Marketing Communication & Brand Management. @ Spice360 Limited
Jide Alade's Location
Lagos State, Nigeria, Nigeria
Jide Alade's Contact Details
About Jide Alade

I have been in marketing communications since dinosaurs roamed the earth. It’s probably one of the few things I’m eerily good at. I’ve led the creation of loads of marketing campaigns. Some were great, many good and a few I insist I had no hand in. Good thing about success and failure is you develop a nose for what works and what doesn’t. I have also ventured into entrepreneurship. Didn’t work out. Got beautiful scars to show. I’ll probably have another go when I’m stooped, wrinkled and wiser, the best years of one’s life.Outside of work, you'll find me blogging when I can find the time. I've been told I'm one heck of a funny writer. But don’t believe what people say. Head over to jidealade.com to judge for yourself. I’m something of a shutterbug too. Life is different through different lenses. And oh, I love to cook! My goat-meat pepper soup and yam porridge are the stuff of witchcraft. 😁So, if you want to talk about marketing communication, brand management or advertising, I’m right over at iamjidealade@gmail.com. Write like a human if you expect a response from me.

Jide Alade's Current Company Details
Spice360 Limited

Spice360 Limited

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Marketing Communication & Brand Management.
Jide Alade Work Experience Details
  • Spice360 Limited
    Chief Operating Officer
    Spice360 Limited Oct 2021 - Present
    Lagos, Nigeria
    Leading and challenging a large group of bright minds to create more differentiated and effective marketing communication for Indomie noodles, Minimie snacks and noodles, Power Oil and Lush Hair
  • Consultant
    Marketing Communication Strategy
    Consultant Jan 2017 - Present
    Lagos, Nigeria
  • Tgi Distri
    Group Category Manager
    Tgi Distri Feb 2018 - Dec 2020
    Lagos
    TGI Group is a $1.2b-revenue conglomerate with businesses across foods, home care and agro-allied industries. While many may not know the company, they know its flagship and now departed poster company - Chi Limited, makers of the Chivita and Hollandia brands. TGI Distri is the new marketing and distribution arm of the group. Our goal is to build brands that become household names. Our most recent effort is the launch of Terra seasoning cubes, Golden Terra soya oil and relaunch of Big Bull Rice.I oversee brands and innovation across the Food category
  • Arik Air
    ➊ Associate Vice President - Marketing & Communication
    Arik Air Feb 2015 - Jan 2017
    Lagos/London
    I was brought on board to champion and lead brand marketing in the airline across the domestic, regional and international operations. My role also involved putting a structure and developing SOPs for the Marketing & Communication activities. A key function of the role was also to influence key business processes to enhance the customer experience, in addition to developing the capabilities of the team.
  • Nathan & Bekka
    ➋ Business Development Director
    Nathan & Bekka Jan 2013 - Jan 2015
    Lagos
    I tried to build a brand management and reputation consultancy to cater to SMEs. Didn't work out. Valuable lessons in enterpreneurship.
  • Tbwa\Concept
    ➌ Snr. Creative Director
    Tbwa\Concept Apr 2008 - Jan 2013
    Lagos, Nigeria
    TBWA\CONCEPT is a foremost Nigerian advertising agency and the Lagos office of the TBWA\ Network. I had the exciting and challenging task of inspiring both clients and agency teams to create stellar marketing campaigns, find and develop top talents and also increase agency billing by 20% year-on-year. As a Creative Director, I was also the guardian of the agency brand essence and DNA.
  • Diageo
    Brand Manager
    Diageo Aug 2006 - Apr 2008
    Joined the Guinness Brand Team shortly after the launch of Guinness Extra Smooth stout. Overarching responsibility was to grow brand Guinness equity and market share. Specific remit was to help differentiate, position and grow volume and stature of Guinness Extra Smooth stout. Scope of role►Development of brand advertising.►Development of consumer and channel promotions (in conjunction with the Sales and Trade team)►Management of sponsorship and brand assets.►Tracking of key brand metrics (in conjunction with research team and agency) ►Measurement and Evaluation of brand activities ►Portfolio budget management (in excess of N1.2b)
  • Tbwa\Concept
    ➎Ag Group Head Creative
    Tbwa\Concept Apr 2004 - Jul 2006
    Lagos
    I was a copywriter in arguably Nigeria's most creative advertising agency at the time. I wrote and supervised the production of some the great advertising for MTN, Virgin Atlantic and Society For Family Health.
  • Admix
    ➏Advertising Manager
    Admix Apr 2003 - Mar 2004
    My first ‘real’ job in advertising. Learnt to do everything, from creating advertising, to organising events, to planning and buying media; the full Monty. Valuable holistic experience.

Jide Alade Skills

Writing Positioning Consulting Swat Market Nigeria Corporate Branding Overseeing Franchising Friendship Reputation Management Pan Entrepreneurship Event Management South Africa Film Https Real Estate Transactions Management Public Relations Marketing Communications Airlines Brand Management Sms Engaging Keys Football Global Projects Execution Brand Development Africa Factor Groove Networking Corporate Communications Advertising Management Branding Management Consulting Kellogg Buying Shares Copywriting Campaigns London Advertising Agency New Media Art Brand Marketing Yahoo Affinity Moving Star Business Development Communication Negotiation Inspiration Advertising Connections Planning Surprise Marketing Lives Project Planning Philosophy New Zealand Market Share Seat Pitch Media Linkedin Corporate Identity History Blogging Brand Identity West Africa International Marketing Integrated Marketing Lessons Gifts Equities Fashion Communication Development Strategic Marketing Social Media Marketing Creative Direction Market Analysis Business Strategy Marketing Strategy Harp Corporate Communications/identity Consumer Strength Training Sponsorship

Jide Alade Education Details

Frequently Asked Questions about Jide Alade

What company does Jide Alade work for?

Jide Alade works for Spice360 Limited

What is Jide Alade's role at the current company?

Jide Alade's current role is Marketing Communication & Brand Management..

What is Jide Alade's email address?

Jide Alade's email address is ja****@****ept.com

What is Jide Alade's direct phone number?

Jide Alade's direct phone number is +234127*****

What schools did Jide Alade attend?

Jide Alade attended University Of Ibadan, Kellogg School Of Management.

What are some of Jide Alade's interests?

Jide Alade has interest in Writing, Economic Empowerment, Travel And Tourism, Science And Technology, Food, Arts And Culture, Health.

What skills is Jide Alade known for?

Jide Alade has skills like Writing, Positioning, Consulting, Swat, Market, Nigeria, Corporate Branding, Overseeing, Franchising, Friendship, Reputation Management, Pan.

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