WHAT I DO: I am a strategic consultant, PR, and crisis management expert with more than 25 years of experience spanning print and digital media, as well as all levels of politics (Ministry of Interior, Jewish and Arab municipalities, etc.). During this time of exciting new relationships between Israel and much of the Arab world, I help clients to reach two million new customers in Israel alone, increasing sales and improving service by focusing on the needs of the Arab community.WHO WE WORK WITH: Our clients include businesses, government institutions, political figures and parties, and a wide range of organizations. In addition, I and the AYWA team regularly volunteer for community projects, helping to foster Jewish-Arab relations in schools and the media.WHY IT WORKS: Reaching new customers and opening up new markets is crucial to business success, but both of those activities begin by speaking to those customers in their own language. At AYWA, we help you to reach a new audience of two million people in Israel alone, plus many more millions throughout the Arab world. We understand the needs, the culture, and the expectations. And we also understand how to adapt your message to appeal to diverse communities.WHAT MAKES US DIFFERENT: AYWA presents the ideal combination of professionalism, experience, and connections. We have established positive relationships with businesses, media outlets, politicians, and organizations all over Israel and beyond, giving us a complete understanding of what you need to accomplish and how it can be done. No hassle, no confusion, just real, measurable results.HOW IT WORKS: We offer a full spectrum of services – public relations, crisis management, advertising, strategic consulting, professional translations, market research, and much more. Simply get in touch and I’ll be happy to discuss how AYWA can serve your needs.READY TO TALK? Reach out to me here, or contact me directly at 050-938-3333 or jlalbana@gmail.com