Jalal Saleh Email & Phone Number

Jeddah, Makkah, Saudi Arabia

Al Khobar, Eastern, Saudi Arabia

Dammam, Saudi Arabia

• Work closely with the Brand Manager to design and execute the brand development plan in stages to meet predetermined objectives; also contribute to annual business plans for overall functioning. • Create and propose new product ideas to extend the brand vertically via new SKU’s or horizontally into new categories to meet target market share objectives. • Work on brand image sustainability through promotional activities, application of pricing ideas, differential pricing if relevant, keeping in view the contribution margins to be achieved across various geographical regions. • Propose new & innovative promotional tools and manage online initiatives, marketing events, and PR plans to build a strong consumer relationship to achieve brand growth objectives within the allocated A&CP budget. • Perform price analysis for new products/SKU’s and for price increases, and maintain an updated price list• Review and analyze Retail Audit Reports (AC Nielson, Key Accounts) to monitor brand market share and track competitive moves / changes, and propose corrective actions to meet growth objectives. • Coordinate product launches and marketing events with the marketing department and sales management team through volume forecasting, customers’ product inclination assessment and location-wise POS planning to achieve anticipated profit figures. • Responsible for maintaining SKU price list, price authority book, retail channel pricing and brackets as part of reliable pricing methodology for developing subsequent strategies. • Work on annual promotion calendars, visibility plans, POS material management, monthly sales figures and sales team training and motivation.• Other responsibilities include interacting with National Key Account sales team, market visits for marketing mix implementation, ensuring availability of products for sale as required in the markets at the precise time and location.

Riyadh, Saudi Arabia

Work Outline:• Responsible for competitor product scrutiny, branding, product quality and customer care; • Studied customer preferences through extensive market surveys and provided critical information for new product ideas, additions in existing features, change in pricing strategy and product positioning plans. • Contributed to business planning to acquire new markets and increase share through research and enthusiastic promotional campaigns.• Handled administrative duties for the department along with MIS preparation; budgeting, mapping actual sales, comparing with budgeted targets and implementing post-review modifications.• Worked on annual promotional calendars, retail yearly star program and Class A 52 weeks promotion calendar.• Managed logistics with particular focus on availability of products at key junctures; also worked on shelf planograms and brand recall plans. • Monitored ATL and BTL campaigns for relevant product lines.

Beirut, Lebanon

Work Outline:• In-charge of the entire spectrum of marketing activities for projects; working within deadlines.• Responsible for customer interaction and promotional tasks for specific project durations.• Monitored project progress and created key reports.• Handled project management activities keeping in view cost and quality parameters.