Chief Marketing Officer And Partner
Cleveland, Ohio, Us
Held dual role responsibility as CMO and Board member of SimpleTire, LLC. Served as Dealer Tire’s Chief Marketing Officer leading B2B and B2C marketing, e-commerce, creative services, data science, CRM, branding, and digital. Led a team of 45 people and oversaw promotional budgets of $60M+. Simultaneously, member of the Board and Advisor of SimpleTire, LLC, an innovative and high growth ecommerce tire retailer in Trevose, PA. Partner and member of the Executive Leadership team. • Designed the organizational structure to create an enterprise marketing department.• Grew e-commerce sales rapidly by championing the marketing and technology strategy for 6,000+ online tire sites.• Initiated and developed an updated corporate brand identity and brand positioning energizing employees, customers, and business partners.• Led the company’s public relations and social media strategy.• Spearheaded the first customer relationship management (CRM) program for multi-channel dealer communications, championed the integration of Salesforce’s marketing platform.• Led the data science team generating millions of dollars in one year with a data-driven marketing solution. • Launched a new SaaS venture leveraging a data science platform, secured pilots with two major dealership groups.• Secured significant profit in less than one year through designing an innovative program that was conceived, sold and executed by the Marketing team.
