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Passionate marketing and digital executive who drives growth for companies looking to reinvent themselves or disrupt industries. Proven ability to translate company goals into marketing and brand strategies, drive innovation and grow revenue. Strategic leader who builds performance-driven teams. B2C | B2B | Public and Private-Equity Backed CompaniesDigital and Brand- Performance Marketing- eCommerce- Brand Management- Analytics & KPIsInnovation- Product Management- Start-up / Early Stage Business- Customer Insights- Concept DevelopmentLeadership- Strategic Planning- P&L Accountability- General Management- Organizational Development
Great Day Improvements, Llc
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Chief Growth OfficerGreat Day Improvements, Llc Dec 2020 - PresentMacedonia, Oh, UsGreat Day Improvements, LLC. is a privately-owned, direct-to-consumer sunroom, window and door company, best known for the Patio Enclosures sunrooms and solariums and the Stanek window brands. The company has recently acquired Champion Window and Universal Windows Direct, serves 75+ U.S. metropolitan markets and is now one of the nation’s Top 3 DTC residential remodelers. As the Chief Growth Officer, I lead front-end opportunity generation and business development efforts, information technology, marketing, spearhead the customer and employee experience journey, and play a key role in business innovation and strategy as a member of the Executive Leadership team. -
Board Director - North American Essential Home ServicesGryphon Investors Jun 2022 - PresentSan Francisco, California, UsNAEHS is a holding company focused on residential HVAC, plumbing and electrical repair and replacement across Canada and the Southeast U.S. NAEHS is backed by private-equity firm Gryphon Investors, and I work alongside Gryphon’s operating partners to provide digital strategy and marketing insights. Gryphon Investors has over $9 billion of assets under management focused on middle market investment opportunities since its founding in 1995. -
Chief Marketing Officer And PartnerDealer Tire Feb 2016 - Apr 2020Cleveland, Ohio, UsHeld dual role responsibility as CMO and Board member of SimpleTire, LLC. Served as Dealer Tire’s Chief Marketing Officer leading B2B and B2C marketing, e-commerce, creative services, data science, CRM, branding, and digital. Led a team of 45 people and oversaw promotional budgets of $60M+. Simultaneously, member of the Board and Advisor of SimpleTire, LLC, an innovative and high growth ecommerce tire retailer in Trevose, PA. Partner and member of the Executive Leadership team. • Designed the organizational structure to create an enterprise marketing department.• Grew e-commerce sales rapidly by championing the marketing and technology strategy for 6,000+ online tire sites.• Initiated and developed an updated corporate brand identity and brand positioning energizing employees, customers, and business partners.• Led the company’s public relations and social media strategy.• Spearheaded the first customer relationship management (CRM) program for multi-channel dealer communications, championed the integration of Salesforce’s marketing platform.• Led the data science team generating millions of dollars in one year with a data-driven marketing solution. • Launched a new SaaS venture leveraging a data science platform, secured pilots with two major dealership groups.• Secured significant profit in less than one year through designing an innovative program that was conceived, sold and executed by the Marketing team. -
Board Member, Simpletire, LlcDealer Tire Aug 2018 - Mar 2020Cleveland, Ohio, UsSimpleTire is an online tire retailer that sells new tires for every vehicle and offers free shipping on orders. Customers get the best prices on tires linking local distributors and installers across the country into one seamless data network.Advisor to CEO, Chief Digital Officer (CDO) and Chief Technology Officer (CTO). Oversaw double-digit YOY growth with increasing velocity in the last three quarters. Co-led brand redesign and website customer experience on track to launch in 2020. Spearheaded research to identify the value proposition and target market of SimpleTire.com. Designed the organizational structure for the direct-to-consumer business. Recruited top talent and agency resources for performance marketing, brand and product design. -
Vice President Of MarketingDealer Tire Mar 2013 - Feb 2016Cleveland, Ohio, UsPromoted one year after initial hire and gained responsibility for B2B marketing and product management. Full P&L responsibility serving as general manager for a startup consumer brand.· Launched RightTurn.com nationwide and grew website traffic by crafting and executing search engine optimization (SEO), strategic digital media buys and social media. Optimized customer conversion through A/B testing. Ran offline dealership operations and customer call center.· Responsible for promotions and incentives, budgets, and marketing operations team.· Created the company’s product management function for web and in-dealership digital selling tools and drove the redesign and relaunch of three technology platforms within two years. -
Director Of Marketing, Rightturn.ComDealer Tire Apr 2012 - Feb 2013Cleveland, Ohio, UsRecruited to launch and lead all marketing efforts for a new business to consumer e-commerce brand, RightTurn.com. Directly accountable for revenue. · Recruited external talent and built first digital marketing team within Dealer Tire. · Led digital and branding agencies, responsible for developing television and radio advertising, event marketing, and digital marketing focused on conversion and building brand awareness. -
Vice President Of Brand MarketingAmerican Greetings 2008 - Apr 2012Cleveland, Oh, UsBrand P&L responsibility for AmericanGreetings.com and partner sites directly accountable for revenue and consumer engagement for the e-card subscription business and personalized paper card business. · Set and executed the brand strategy, led direction for product development and launches, content development and merchandising across all product platforms and channels. · Drove innovation as liaison to the traditional card business, developing marketing programs and leveraging assets for seamless customer experiences and promotions with the online division. -
Vice President Of MarketingAmerican Greetings 2006 - 2008Cleveland, Oh, UsManaged all marketing activities for the AmericanGreetings.com network of websites accounting for 300M annual unique visitors, 3.8M paying subscribers and $55M revenue.· Responsible for content development and merchandising for all product lines on the e-commerce network with direct accountability for customer acquisition, engagement, and retention.· Determined the marketing strategy and brand positioning; and managed digital marketing, market research, pricing, and public relations. -
Vice President Of Product ManagementAmerican Greetings 2005 - 2006Cleveland, Oh, UsDefined new product initiatives, upgrades and enhancements to the existing product offering. Led efforts with the IT organization for technical development for the network of websites. · Determined feature set, design and user experience strategy for re-launch of AmericanGreetings.com and the software upgrade to the Create & Print product line. -
Vice President Of Direct MarketingAmerican Greetings 2004 - 2005Cleveland, Oh, UsProvided strategic direction for all digital, email, direct mail and customer service initiatives aimed at customer acquisition and customer retention for the AmericanGreetings.com network of websites.· Doubled online consumer subscriptions within five years while leading the marketing team.· Profitably increased search engine marketing (SEM) budget by 2.5x over two years, resulting in website traffic increases up to 40%. -
Director Of MarketingAmerican Greetings 2003 - 2004Cleveland, Oh, UsResponsible for achieving both revenue and subscriber target goals. Launched and managed all customer acquisition efforts for new and existing product lines. Introduced A/B testing to the company and managed the direct marketing testing strategy. -
Online Acquisition ManagerAmerican Greetings 2002 - 2003Cleveland, Oh, UsResponsible for managing and implementing direct marketing test plans for six online brands including AmericanGreetings.com, BlueMountain.com, and co-brands with AOL, MSN and Yahoo! -
Product Marketing ManagerRealnetworks 2000 - 2002Seattle, Wa, UsResponsible for maximizing revenue on e-commerce sales channels across all RealNetworks’ consumer products, including the RealPlayer and RealOne online subscription service. Managed the website launch of RealOne.com -
Mba InternIntel Corporation 1999 - 1999Santa Clara, California, UsDeveloped and managed marketing programs in the Consumer Products group.
Jane Lamb Skills
Jane Lamb Education Details
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The Ohio State University Fisher College Of BusinessInternational Business -
Miami UniversityEnglish -
Ecole Supérieure De Commerce De NantesBusiness
Frequently Asked Questions about Jane Lamb
What company does Jane Lamb work for?
Jane Lamb works for Great Day Improvements, Llc
What is Jane Lamb's role at the current company?
Jane Lamb's current role is Private Company Director to Watch | Chief Growth Officer at Great Day Improvements.
What is Jane Lamb's email address?
Jane Lamb's email address is jl****@****ire.com
What is Jane Lamb's direct phone number?
Jane Lamb's direct phone number is +121634*****
What schools did Jane Lamb attend?
Jane Lamb attended The Ohio State University Fisher College Of Business, Miami University, Ecole Supérieure De Commerce De Nantes.
What skills is Jane Lamb known for?
Jane Lamb has skills like Email Marketing, E Commerce, Product Marketing, Marketing Strategy, Brand Management, Management, Digital Marketing, Direct Marketing, Strategy, Strategic Planning, Online Advertising, Competitive Analysis.
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