Al Johnson work email
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Dynamic executive and proven marketing and branding leader focused on driving top line sales and bottom-line revenue through the creation and execution of best-in-class strategic omni-channel and multi-channel marketing campaigns across multiple segments for domestic and global Fortune 500 companies. Specialties: Branding & Brand Identities Consumer MarketingCreative DevelopmentCorporate SponsorshipsDigitalE-commerceEmerging MarketsIndustry & Trade-Specific MarketsInfluencer MarketingIntegrated MarketingInternational MarketingInsights & ResearchMedia Planning & BuyingMulti-channel MarketingMulti-segment MarketingNew Product IntroductionsOmni-channel MarketingPOPPhilanthropyPrint Collateral/POSPublic RelationsRetail PromotionsSales PromotionsSEO/SEMSocial MarketingStrategic Alliances Strategic PlanningTrade Shows
Drydene Performance Products/Ppc Lubricants Inc.
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Drydene Performance Products/Ppc Lubricants Inc.Hershey, Pa, Us
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Chief Marketing OfficerDrydene Performance Products/Ppc Lubricants Inc. 2018 - PresentAs a member of the executive team, provide guidance, counsel, and insight to set the overall corporate strategic plan. Develop and implement an omni-channel marketing direction based on industry-leading, multi-segment insight. Oversee branding, messaging, communications, traditional and digital advertising, lead-generation, and ROI of marketing efforts for the two corporate entities. Spearhead the creation and maintenance of the divisions’ digital footprints, while effectively utilizing SEO, SEM, and influencer marketing. Lead Drydene’s national sales efforts in the distributor, retail, and e-commerce channels.
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Vice President MarketingTbc Corporation - National Tire Wholesale 2012 - 2017Led the marketing and sales efforts of the $700+ million National Tire Wholesale Division through the creation and execution of multi-channel programs, promotions and incentives geared towards the development, growth and loyalty of prospective customers and current accounts. Objectives were focused on maximizing top line sales opportunities while protecting margin, with the goal of surpassing revenue expectations.
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Vice President Marketing Services, Director Of Branding & AdvertisingAflac 2000 - 2010Columbus, Ga, UsDirected all aspects of this Fortune 200 Company’s multi-channel, multi-segmented marketing efforts. Oversaw and managed the company’s multimillion-dollar branding, advertising, and digital marketing budget, including the award-winning Aflac Duck advertising and marketing campaign. Primary objectives were to build overall brand awareness and drive multi-channel sales leads, create a better understanding of the company’s portfolio of products and services, and ultimately increase purchase consideration and revenue with these key targets. -
Advertising & Communications ManagerContinental Tire The Americas, Llc 1998 - 2000Managed and directed company’s advertising, marketing and communications efforts for its passenger and light truck replacement division. Total budget management included an $8.5 million advertising budget and a $12 million cost of sales budget. Responsibilities included directing our multi-channel, multi-segment marketing efforts, while overseeing internal staff, and various agency partners. -
Senior Account SupervisorThe Zimmerman Agency 1997 - 1998Tallahassee, Fl, UsManaged all business to business clients including: An international software company * Spearheaded development of corporate identity in the US and UK * Drove company revenues up 26%A billion dollar California grower-owned food cooperative * Steered branding of product various national product lines * Coordinated launch of joint venture between client and an Italian food processorWorld-class golf resort & spa* Developed integrated marketing efforts to increase resort business -
Senior Account SupervisorMeridian Communications 1996 - 1997Managed agency's largest client, Valvoline Instant Oil Change (VIOC). * Grew average franchisee revenue by over 21% * Spearheaded marketing of all franchise locations in the Eastern US and Puerto Rico* Lead business-to-business marketing to drive new franchise leads, development and sales
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Senior Account ManagerChristian & Associates Advertising 1992 - 1996Responsible for agency's four largest clients.* Increased revenues by 20%, accounting for 50% of total billing
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Account ExecutiveThe Village Companies 1990 - 1992Coordinated co-op advertising programs in regional shopping centers throughout the US.* Increased program participation by 26%
Al Johnson Skills
Al Johnson Education Details
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University Of North Carolina At Chapel HillEnglish Literature
Frequently Asked Questions about Al Johnson
What company does Al Johnson work for?
Al Johnson works for Drydene Performance Products/ppc Lubricants Inc.
What is Al Johnson's role at the current company?
Al Johnson's current role is Chief Marketing Officer - Strategic Leadership - Brand Builder - Creative Marketer - Innovation - Digital & Social Media - B2B - Direct-to-Consumer - E-commerce - Analytics - Research - ROI - P&L.
What is Al Johnson's email address?
Al Johnson's email address is aj****@****ter.net
What is Al Johnson's direct phone number?
Al Johnson's direct phone number is +170659*****
What schools did Al Johnson attend?
Al Johnson attended University Of North Carolina At Chapel Hill.
What skills is Al Johnson known for?
Al Johnson has skills like Market Planning, Budgets, Public Relations, Trade Shows, Integrated Marketing, Lead Generation, Marketing Strategy, Brand Management, Corporate Branding, Marketing, Strategy, Strategic Planning.
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