⋅ Technical lead for commercial applications, managing the development and configuration of Salesforce Sales Cloud, Salesforce Marketing Cloud Account Engagement (Pardot), DocuSign CLM (Contract Lifecycle Management), LinkedIn Sales Navigator, and integrations to SAP ERP (Enterprise Resource Planning).⋅ Managed the design and implementation of cloud-based application architectures and integrations, leveraging Dell Boomi Integration as a Platform Service (iPaaS), native integrations, and AppExchange applications, ensuring the adoption of best practices, scalable business automations, and long-term sustainability.⋅ Drove the acquisition for Salesforce Marketing Cloud Account Engagement (Pardot) and led the implementation project, optimizing internal workflows and processes through seamless integration, resulting in elevated operational efficiency, advanced technological capabilities, and enhancing overall marketing performance.⋅ Collaborated with the project management team to implement a Project Portfolio Management software (Planview), establishing streamlined and standardized processes, optimizing workflow efficiency, and fostering consistent practices across the organization.

⋅ Pioneered the development and implementation of a comprehensive Application Lifecycle Management (ALM) process within Salesforce, leveraging cases to facilitate internal input for precise business requirements gathering. Implemented Salesforce DevOps Center and a management framework to seamlessly support the entire software development lifecycle encompassing development, version control, configuration, and technological enhancements. This initiative enabled agile and efficient software delivery, aligning with best practices outlined in Salesforce documentation and optimizing cross-functional collaboration and project management.⋅ Successfully implemented DocuSign CLM, a Contract Lifecycle Management Software, with seamless integration to Salesforce. Collaborating closely with the legal division to automate and optimize end-to-end processes for commercial customer contracts, supply chain, and internal vendor agreements, resulting in enhanced efficiency, visibility to contracts, reduced cycle times, and improved spend control.⋅ Effectively prioritized and completed projects in alignment with Salesforce Roadmap, including the implementation of territory enterprise management, Marketing to CRM Software integration (HubSpot to Salesforce), Enterprise Resource Planning Material Master (SAP) to CRM Products (Salesforce) Integration.

⋅ Developed a Salesforce enterprise data source within the company’s existing data warehouse, which integrated sales data across departments and enabled Oracle sales reporting through SAP Business Objects and Lumira, resulting in a savings of over 5,000 man-hours per year, a 10%-15% increase in reporting accuracy, improved cross-functional communication, and delivery of organizational insight and strategy through innovative data modeling.⋅ Designed, developed, and supervised all Salesforce process improvements, including software integration within Salesforce, creation of new workflows, triggers, and process builders, and establishment of custom fields, objects, and reporting types.

⋅ Successfully implemented compensation solutions software (Xactly) within Salesforce, leading to an annual savings of over $250K in recurring revenue for the organization.⋅ Developed cloud-based ad-hoc reporting capabilities for the small business division, enabling in-depth analyses on extensive datasets, providing strategic insight on KPI metrics, and optimizing future Business Intelligence performance and executive decision-making.⋅ Streamlined the sales lead generation process by automating and centralizing records in Salesforce, achieving comprehensive visibility into employee job functions and driving a 33% increase in productivity.⋅ Engineered a solution to visualize new revenue data for law firm sales, fostering transparency between sales management and representatives, resulting in improved sales productivity, and earning recognition with the first individual award in sales operations for exceptional performance.

⋅ Created a method to extract and analyze competitive market data to generate leads, resulting in actionable business development insights and contributing to a substantial increase of over $10 million in market share.⋅ Improved the commission payment process by developing a scalable business automation that integrated our Customer Master database to Salesforce, enabling near real-time audits and monthly payouts from quarterly.