Managed cross-functional teams to collaborate on creation of marketing strategies and campaigns. | Led channel marketing efforts, integrating marketing and communications to promote CASE products and services, including more than 60 conferences annually, books, digital white papers and reports, career center and other organizational initiatives. | Analyzed the effectiveness of these strategies, reporting on the success of strategies and revising strategies to create a stronger ROI. | Created content marketing strategies that drive member engagement at CASE and help position the organization as a thought leader in higher education.

Developed comprehensive marketing strategies to increase event attendance and grow program revenue. | Employed a variety of communication methods, including e-blasts, personal emails, phone call campaigns, social media outreach, and external resource outreach (blogs, calendars, etc.). | Segmented audiences based on internal data to ensure the right people are receiving the right message. | Incorporated content marketing strategies to communicate value through a more content-rich approach. | Updated and created content for the website, including blogs, articles, and graphics. | Increasde organization’s reach and influence on Twitter, Facebook, LinkedIn, and Pinterest.

Exceeded attendance and revenue goals at Specialty Conferences by developing a comprehensive marketing plan, incorporating new communications techniques, managing and adhering to budget, and targeting the right audience. | Increased membership presence at annual conference among 23,000+ attendees, incorporated membership engagement strategy, and launched in-house membership recruitment campaigns. | Oversaw distance learning marketing initiatives, managing and empowering marketing specialist to incorporate new tactics to increase reach and attendance, surpassing attendance goals and records. | Initiated outside-the-box campaigns to inspire book-purchasing prospects. | Increased social media engagement and association presence over Twitter, Facebook, and LinkedIn channels and incorporated content marketing strategies.

Edited all content; researched, wrote, and interviewed for articles; and managed the layout for the digital publication, LINKS. | Managed the production, oversaw the design, and conceptualized the theme of the annual NAC report. | Wrote and edited copy for marketing and communications materials. | Managed marketing campaigns, monitoring and analyzing member engagement. | Ensured that website content is updated, accurate, edited, and user-friendly.

Coordinated the production of PE magazine, including writing, editing, and collaborating with graphic designer on layout. | Created new content and edited existing content for the NSPE website. | Edited NSPE communication materials, including marketing materials, interest group newsletters, press releases, and legal documents. | Managed the production of the newsletter, including researching, writing, and editing content.