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I transform marketing for companies with ambition As interim CMO I've levelled marketing up for ten businesses - two of them ‘unicorns’ - with backers like Goldman Sachs, Index Ventures and SoftBank. George Bevis, founder of the UK's leading business neobank, describes my work as "exceptional" and my playbook (featured below) has gone viral. My year-long turnaround CMO stints generate high ROI - because I:- Work strategically (“he really ‘gets’ the strategic context and so optimises for overall business impact,” says Tide's founding CEO) - Prioritise aggressively (“Jalin brought us immediate value with his analytical skills and instinct for prioritisation”, notes Omnipresent's CFO)- Raise the bar (with "a remarkable ability to be high-level or detail-obsessed and move at breakneck speed or be more considered if necessary,” according to Trussle’s founder)The results:- Improved metrics (Tide's founding CEO saw me "smash targets" while Omnipresent's CFO observes I “managed to save [us] 35% on our marketing expenditure while hitting revenue numbers”)- A stronger marketing team- Smooth transition to a strong perm CMO, whom I can help selectI also serve as a retained advisor and non-exec director (including chairing a new school “with integrity and tenacity”, according to the Trust’s CEO).Previously I was a management consultant, spent seven years at Google on pan-regional marketing, strategy and ops and helped a VC's portfolio as a part-time Venture Partner.Now maybe *we* can work together - why don’t you drop me a line? (More at: jalinsomaiya.com)
Investor-Backed Businesses
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Transformations And AdviceInvestor-Backed BusinessesLondon, Gb
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Cmo And MoreCompanies With Ambition 2014 - PresentI transform marketing for companies with ambition As interim CMO I've levelled up marketing for ten businesses - two of them ‘unicorns’ - with backers including Goldman Sachs, Index Ventures and SoftBank. George Bevis, founder of the UK's leading business neobank, describes my work as "exceptional" and my playbook (featured above) has gone viral. My year-long turnaround CMO stints generate high ROI - because I:- Work strategically (“he really ‘gets’ the strategic context and so optimises for overall business impact,” says Tide's founding CEO) - Prioritise aggressively (“Jalin brought us immediate value with his analytical skills and instinct for prioritisation”, notes Omnipresent's CFO)- Raise the bar (with "a remarkable ability to be high-level or detail-obsessed and move at breakneck speed or be more considered if necessary,” according to Trussle’s founder)The results:- Improved metrics (Tide's founding CEO saw me "smash targets" while Omnipresent's CFO observes I “managed to save [us] 35% on our marketing expenditure while hitting revenue numbers”)- A stronger marketing team- Smooth transition to a strong perm CMO, whom I can help selectI also serve as a retained advisor and non-exec director (including chairing a new school “with integrity and tenacity”, according to the Trust’s CEO).Now maybe *we* can work together - why don’t you drop me a line?(More at: jalinsomaiya.com)
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Interim Head Of TransformationAlgolia 2023 - 2024Palo Alto, California, UsLed company repositioning, reporting to the CEO, for this pre-IPO AI SaaS 'unicorn'.I worked with half (and sometimes all) the company's Exec Leadership Team. Outputs included a new positioning, core sales pitch and website that generated 1.3x the leads of its predecessor. -
Non-Exec Director (Ned)Titanbay 2022 - 2024London, GbNon-exec director (NED) and marketing advisor to this fintech scale-up bringing the power of private equity to a broader audience via institutional intermediaries. -
Interim Vp MarketingOmnipresent Feb 2022 - Dec 2022London, GbI ran a marketing & partnerships team of >20 for this global HR-tech SaaS that closed $120m funding round while I was in situ.Cut marketing spend by 35% relative to budget yet still hit ambitious revenue targets (of several hundred % YoY). Drove c.30% improvement to in-funnel conversion and launched new brand & mission ('building the best teams on earth'). I also helped hire and mentor strong new marketing leadership (VP Marketing plus new heads for Demand Gen, Content and Partnerships). -
Venture PartnerFidelity International Strategic Ventures 2021 - 2022London, England, GbPart-time marketing advisor to this fintech VC and its portfolio companies - stepping down after a year when conflicts of interest with another role intervened.FISV's portfolio includes Moonfare ($125m Series C), PrimaryBid ($190m Series C) and DriveWealth ($450m Series D). -
Interim CmoElliptic 2021 - 2022London, GbBacked by SoftBank (world's largest VC), Elliptic helps institutions handle crypto more safely.Grew leads (MQLs) by >3x in fewer than 9 months and turned a small, junior team into a high-performing scale-up marketing function. -
Interim Vp MarketingMollie 2020 - 2021Amsterdam, North Holland, Nl'Unicorn' fintech, expanding from Benelux to the rest of Europe.Relaunched Marketing team with new strategy, structure and high-quality hires. Established cross-functional squad to radically improve in-funnel conversion. Improved efficiency of paid Marketing by >>30%. -
Interim CmoProdigy Finance 2019 - 2020London, London, GbLender to international students, of >$1bn cumulatively. VC backers: Index & Balderton; debt backers: Goldman Sachs & Deutsche Bank.Promoted to CMO & ExCo member, running global team of 25 marketers & biz dev people. Slashed acquisition costs and raised prices while maintaining high growth & NPS scores; improved in-funnel conversion by >30% through A/B testing program; revamped go-to-market strategy with clear KPIs and cross-functional alignment. -
ChairmanInternational Academy Of Greenwich 2017 - 2020An ambitious new school offering the International Baccalaureate (IB) program for free. I was Chairman, previously Vice-Chairman. -
Interim ExecutiveTrussle 2018 - 2019London, London, GbThe online mortgage broker backed by Goldman Sachs (and since sold to Better.com).Set up & ran cross-functional acquisition & brand 'squads' that drove dramatic growth in customer acquisition while reducing CPAs. Breathed life into the brand (‘fighting for fairer mortgages’), revamped & improved conversion on the website and initiated a political campaign that resulted in a parliamentary motion (edm.parliament.uk/early-day-motion/53048/mortgage-switch-guarantee).My team included specialists in online & offline Marketing, PM, Design/UX, Engineering, Data, Policy & PR. -
CmoTide 2017 - 2018London, England, GbLeading business neobank with >$200m raised: helping business owners do less banking and more of the work they love.Within a year of launch, we accounted for an extraordinary 1 in every 12 business current accounts opened in the UK and our brand relaunch came with a >10 NPS score step-change. Ran performance, brand and community marketing, partnerships and PR. Passed the baton to team member who ran marketing (brilliantly) for next 5 years. -
Interim CmoPockit 2016 - 2017Cardiff, GbThe challenger bank for the under-banked.Grew rate of customer acquisition by 2.5x without increasing CPAs. Relaunched brand to improvement in conversion metrics. Successfully advocated for increased company focus on the ‘under-banked’, based on analysis of customer economics and competitive dynamics -
Interim Cmo, Then CooProperty_Partner 2014 - 2015Blackfriars, England, GbThe stock exchange for property investments backed by Index & Octopus Ventures, with £140m AuM (sold to Better.com in 2021).Initially Interim CMO, then COO too - for the company's launch and subsequent ramp-up to £10m AuM. I ran Marketing, Operations, Analytics, PR and Customer Service. -
Regional Head Of Operations & Strategy For DoubleclickGoogle 2012 - 2014Mountain View, Ca, Us'COO' for self-contained, high-growth business unit's Northern & Central Europe division: helped more than double it in size to >100 people and several hundred million in revenue -
Head Of Special Projects, Northern & Central EuropeGoogle 2010 - 2012Mountain View, Ca, UsOverhauled Google’s approach to Display ad sales to the major media agencies across Europe, making this segment Google’s fastest-growing regionally for Display advertising -
Head Of Emea Marketing For Search & ChromeGoogle 2007 - 2010Mountain View, Ca, UsLaunched Chrome, taking it to ~10% share (and now most-used browser) in the region. Ran a much-lauded pan-European brand awareness campaign with budget in the tens of millions. -
ConsultantL.E.K. Consulting 2005 - 2007Boston, Ma, UsStrategy for corporates and private equity houses
Jalin Somaiya Skills
Jalin Somaiya Education Details
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University Of OxfordPolitics & Economics (Ppe) -
InseadMba (With Distinction) -
Soas University Of LondonJapanese Language
Frequently Asked Questions about Jalin Somaiya
What company does Jalin Somaiya work for?
Jalin Somaiya works for Investor-Backed Businesses
What is Jalin Somaiya's role at the current company?
Jalin Somaiya's current role is Transformations and advice.
What is Jalin Somaiya's email address?
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What is Jalin Somaiya's direct phone number?
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What schools did Jalin Somaiya attend?
Jalin Somaiya attended University Of Oxford, Insead, Soas University Of London.
What are some of Jalin Somaiya's interests?
Jalin Somaiya has interest in Marketplaces, Mobile, Search, Advertising, Consumer Internet, Enterprise Software, Financial Services, Mobile Advertising.
What skills is Jalin Somaiya known for?
Jalin Somaiya has skills like Start Ups, Strategy, Marketing, Customer Acquisition, E Commerce, Go To Market Strategy, Marketing Strategy, Management Consulting, Entrepreneurship, Mergers And Acquisitions, Sales, Mentoring.
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