DNA goes further and faster in making payments simple and reliable for companies that invest in connected experiences. For restaurants and hospitality, stadiums and venues, retail and unattended tech - where payments create a challenge, we see an opportunity to create a fantastic and memorable experience that ensures satisfied and converted customers.We work direct with merchants and with software partners who want to provide their customers a world class, integrated payment experience.

We’ve been connecting our clients’ customers with free experiences for the last 30 years, to make their lives more rewarding and change behaviour. Today, our unique, global platform offers companies, including the world’s biggest brands, access to thousands of experiences, across the full breadth of consumer passions and needs. From travel and hotels to family days out, from free dinners to movie nights in or out, from kids’ sport & talent lessons to pamper treatments and wellness. Our commercial model enables clients to reward everyone, rather than the lucky few, more generously and for a fraction of the real value – guaranteeing results, strong ROI and supporting brand equity.

Ukrainian Action (UA) is a volunteer-run non-profit dedicated to supporting the survival of Ukrainian citizens and development of Ukraine. We regularly drive pick-up trucks and ambulances loaded with humanitarian, medical and protective supplies that are all donated through our local network in Ukraine. UA also provides grant funding to local charities engaged in healthcare and reconstruction. Join the action! Reach out to donate, drive or volunteer! https://www.ukrainianaction.com

Loyalzoo is a digital loyalty card service for small/medium size retailers and eateries. We offer an affordable, subscription based system to allow retailers of any size run their own in-store loyalty program. All digital and mobile/cloud enabled.Our user-friendly DIY approach means merchants signup and get up and running with little or no support. And Loyalzoo runs on point-of-sale systems, making it super easy to adopt for business owners and staff.

Adyen is a €40Bn market cap Amsterdam-listed fintech (ADYEN.AS). A new-generation payments business, industry-leader in disrupting the world of multi-channel commerce, founded in 2007. Now one of the world’s fastest growing and most profitable global fintechs, generating €1Bn revenues, 46% revenue growth and 63% profit margin in 2021. - Responsible for creating and running the omnichannel verticals, which generate 23% of total payments volume, as member of Adyen’s Global Leadership Team. - The role of the verticals / commercial pillars is to own Adyen’s success in each of the relevant industry sectors (for Unified Commerce: Retail, F&B, Hospitality, Grocery): growth, commercial strategy (what merchants to target), solution strategy (how to stay differentiated), pricing, and commercial enablement. - The verticals operate in a matrix structure with the commercial and product teams and are reported as an operating segment with the Unified Commerce pillar delivering 83% yoy payments volume growth in H1 2022.

Adyen competes on the value it drives for clients (merchants): an enabler of growth through better payment performance, better customer experiences, insight into customer behaviour and reduction of complexity to be able to adapt to rapidly changing customer expectations. Adyen had the platform and technology to uniquely support omnichannel clients that way, but only one merchant was actively using and benefiting from Unified Commerce (the connected way of doing omnichannel). My mission was to engage with merchants, build the Unified Commerce proposition, drive adoption and embed Unified Commerce as real differentator for Adyen.- Built a team and the Unified Commerce proposition across Flexible Shopper Experiences, Actionable Insights and Loyalty. - In four years we drove adoption of Unified Commerce from a single Merchant to over 200, eg Retail (Nike, Rituals, Superdry), F&B (Joe & the Juice, Leon, Subway) and Hospitality (CitizenM, Raffles, Merlin group, Vue Cinemas). - Adyen is now famous in the market for Unified Commerce, which is strongly imbedded throughout the organisation and helps drive strong, profitable growth. - For the majority of omnichannel businesses that choose Adyen, Unified Commerce is a key reason.

Providing strategic advice to Adyen's board in the area of consumer Insight and Engagement in a world where data driven marketing, loyalty management and payments are converging.

- Mentor for multiple early stage businesses through Wayra (Telefonica’s start-up accelerator) and other start-ups and growth businesses, mainly in FinTech and data driven marketing (developing propositions, funding and launch plans, and developing and implementing future growth strategies)- Pre-deal support for Private Equity firms, providing market insights, commercial due diligence and advice on proposition and market potential

Member of Aimia's Executive Committee, leading the second biggest division, with 550 employees in 10 countries. £345m Revenues, 10%+ profit margin. Aimia is a £1.5Bn revenue, Toronto-listed, global data-driven marketing and loyalty analytics company.Launched and sold two new businesses, rebased Nectar for growth, built out analytics as a competitive strength and introduced a new approach to change and innovation. 100% track record of profit delivery.Responsible for Nectar UK, Air Miles Middle East, Aimia Loyalty Services Middle East, Aimia’s stake in Travel Club Spain, Aimia’s UK JV with Cardlytics, and development and beta-launch of eCommerce proposition Nectar India. Shared oversight of i2c (data monetisation JV with Sainsbury’s) and SI&C (Aimia’s Shopper Analytics business).

Co-founder (2002) of the UK’s largest loyalty programme (19 million collectors). Completely reignited the business after the acquisition by Aimia: investment in product and marketing, transformative new partnerships with Homebase, British Gas, EasyJet and eBay, and led the major 7-year contract renewal with Sainsbury’s. Grew Member base by more than 25%, increased top line by more than 50% and profits by more than 100%

Commercially responsible for all non- grocery sector business and for business development (more than £70m revenues per annum)

Created Nectar For Business from scratch, extending Nectar to the Small and Medium sized Enterprise market, launched in Jan 2005, and built a £10m+ high margin business

In Loyalty Management Group, Sir Keith Mills’ international development company; focused on developing new data driven partnership marketing programmes in new geographies. Co-founder of Nectar UK, launched October 2002. At the time, Nectar was the second biggest product launch UK history, signing up 50% of British households within a year.

Responsible for the development and launch of the first true ecommerce website for Air Miles, a coalition loyalty programme in the Netherlands

Leading key client relationships and developing a B2B extension of Air Miles . Acquired 4 major new clients (Orange telecom, Heineken Breweries, Pont Meyer builder merchants, Shell commercial).

In Vendex, then the leading retail conglomerate in the Netherlands; marketing projects manager, leading the implementation in Vendex of a new, innovative customer engagement proposition Air Miles, which became a huge success as the biggest loyalty programme in the Netherlands.