• Act as voice of organization through media communications, advocacy messaging, and public relations efforts. • Oversee media relations and create and maximize positive editorial coverage for the destination, partners, and organization. • Develop, produce, and promote innovative online and print content and collateral. • Manage organic and paid social media programs, website content, database management, community outreach, blog content, destination guides, and newsletter outreach.• Highlight and elevate the Seattle Southside region and its diverse communities as a dynamic to visit, live, and work.

Providing freelance services as a results-oriented editor and writer who brings over a decade of experience working within the lifestyle, luxury, travel, food, and style categories. Also specializing in content strategy, SEO, blogging, photo shoot production, as well as food and product photography.

Develop, implement, and lead execution of tactical omni-channel marketing plans for RBH brands. Manage and/or collaborate with cross-functional teams (including marketing, social media, PR, creative, production design, and sales); manage agency partnerships; analyze marketing trends/relevant data to provide results-oriented creative direction and cost-effective brand strategy recommendations to build measurable awareness, engagement, and sales via exceptional content production and management.

• In addition to long-form blog stories, write short email, site, banner, social and promotional copy promoting blog content.• Produce photo shoots, scout locations, source talent, art direct, and manage budgets.• Photograph and retouch image assets for weekly features, on-location reportage, and behind the scenes at photo shoots. • Partner with social team, marketing strategy, and SEO specialists to create compelling on-brand content.• Collaboraye with external brands and develop partnerships to craft exclusive, mutually beneficial assets and stories.• Monitor data closely to analyze performance, hone content strategy, improve best-practices, and successfully increase traffic.• Successfully evangelize site-wide elevation of blog content as brand strategy to increase engagement, acquisition, and retention. • Manage, mentor, and train freelancers and internal blog contributors.

• Launch Nordstrom's blog. Independently manage complete life cycle of content—from concept to execution and publication.• Write (or edit contributors') stories with a keen eye on SEO, brand guidelines, and voice while adhering to tight deadlines. • Collaborate with brand strategy team to establish and implement in-house tone, style, design and progressive content goals.

• Manage end-to-end process researching, writing, and publishing content for luxury hotels and activities.• Travel to Asia/Pacific region to meet hoteliers and conduct site inspections to write firsthand, enhanced copy.

Write, fact-check, and proofread articles under strict deadlines for Alaska Airlines and Horizon Air Magazine.