Oversee omni-channel marketing team. Lead the strategic planning and execution of GAMMA Sport's branding and marketing initiatives. Responsible for brand management, new product launches, P&L, budgeting, forecasting and pricing. Oversee key partnership programs, including the GAMMA Ambassador Program and sponsorships for professional and collegiate athletes.

Strategic planningMarketingMarket ResearchBrandingCustomer SegmentationPrivate Label DevelopmentSmall Business ConsultingNew Product Launches

● Category management, strategic planning and merchandising for the hardware, electrical and plumbing categories. ● Development of merchandising strategies across all channels. ● Promotional and seasonal planning and execution.

Lead Marketing department for Food Business Unit of large specialty ingredients company.● Developed/implemented overall strategic plan and marketing plan. ● Responsible for development and implementation of marketing strategy and overall business unit strategic plan. ● Drove market penetration and brand share in highly established markets with minimal market budget. Planning, Launch and implementation of new product launches, marketing campaigns and initiatives. ● Brand Management and positioning for multiple market leading brands. ● Collaborated with various departments to drive new product innovation. ● Established growth in current markets while successfully entering multiple adjacent markets. ● Actively involved with leadership in Merger & Acquisition research, strategic planning and integration. ● Leadership role in key business initiatives managing a cross-functional team to successful completion.

Management of GNC strategic merchandising categories, responsible for attaining category budgets, gross margin goals and building market share for the following categories: General Merchandise and Sporting Goods Equipment, Herbs, Greens and Superfoods, and Digestion (including Probiotics).● Drove positive growth in Herbs and General Merchandise Categories for two consecutive years.● Exceeded Gross Margin Goals by 6% for 2017,● Surpassed Private Brand Penetration goals by 15%, driving category PL Pen to 65% for 2017.● Instrumental in development and launch of major herbal brand.● Successfully negotiated with vendors to significantly improve cost of goods and overall inventory positions.● Managed associate team and cross-functional team to achieve business goals.● Developed category specific promotional and marketing plans, working cross-functional with teams for implementation.

Strategic planning, category development, and traditional brand management for BJ's private label brands - Wellsley Farms and Berkley Jensen.• Worked cross-functionally with merchandising, sourcing and marketing to develop and launch new items.• Drove category review process in key departments; establishing road-map for assortment selection, new item introductions, sales, margin and private label penetration improvements.• Extensive experience developing strong relationships with Key Stakeholders inside and outside of the organization in order to effectively accomplish key Private Label initiatives.• Oversaw product development and packaging design for Private Label reaching across both edibles and general merchandise, including both core and seasonal.• Managed third party vendor relationships to streamline processes, improve speed to market and reduce costs.

In-house business consultant for industry leading private label retail consulting firm, focused on brand building and profitable growth.Ahold USA:• Established private label brand specific strategies, and category objectives for retail and e-Commerce channel.• Responsible for development and execution of Own Brand plans for the Dairy department, $791M in Sales. • Averaged 30% growth, margin and assortment goals while managing private label for Peapod.com. • Worked cross-functionally within Ahold departments for successful implementation of Peapod.com assortment.• Identified category trends, utilizing internal and external data to capitalize on opportunities.• Worked closely with organizational leadership to gain alignment and successfully implement strategic initiatives.• Developed and leveraged strong relationships with suppliers, merchandiser, and store leadership.CVS Pharmacy:• Managed brands within General Merchandise and Edibles estimated at $953M in private label sales,• 11% penetration and 6.3% growth for 2011.• Worked with all areas of organization from merchandising to supply chain to ensure effectiveness of programs.• Developed Annual and 3-Year Private Label plans for brands up $500M in value, with 16% growth.• Effectively utilized shopper-card data; and external data for key insights, transferred to actionable plans.Office Depot:• Managed team of seven, driving Private Label marketing strategy and execution within the $4.2B B2B channel.• Responsible for P&L of $1.32B, with 31% private label penetration and 13% growth in 2007.• Collaborated with merchandising and marketing to develop annual Marketing Plans & 3-year Strategic Plan.• Established key performance indicators to measure success of marketing efforts and strength of brand.• Worked closely with Business Insights and Category Management teams to develop marketing and branding initiatives to ensure effective positioning through all stages of product life cycle.

Account Manager, responsible for IT corporate consulting and project management.Established over 50 new accounts, increasing annual sales revenues by $2.4M. Oversaw up to 25 consultants on-project at any given time.Managed and measured performance, profitability and timeliness for multiple projects.

Sales, marketing and account management for Fortune 500 clientsDeveloped various marketing tools including presentations, collateral, and pricing/investment analysis tools.Overachieved quotas for 1998, 2000, 2001, 2002, 2003 fiscal years.Consistently ranked in top 15% of a national sales force of over 700 executives.Effectively researched customer data identifying productive, cost-effective document management processes.Actively participated in training and development of new hires.