Leading a team that provides Marketing Analytics and Insights across the marketing organization including developing marketing related measurement and reporting strategies for digital marketing, and customer engagement.Collaborating with the Head of Media to set performance KPIs and monitor performance throughout the tax season. Oversight on Marketing planning process including spend allocation, channel allocation, customer segmentation, audience targeting and partner selection. Contributed to the design and development of a muti-channel media mix model along with the implementation of attribution strategies across marketing channels. Taking into consideration the issues that arise from social media and walled gardens reporting. Leading a team that utilized machine learning to developed product based optimal path to conversion analysis focused on reducing abandonment and improving conversion across our multi-page tax product. Leading a team of data scientists who developed and implement a number of propensity and churn models used for customers scoring, dynamic discounting models, digital media targeting, life time value assessment, and churn management.Leading a team responsible for the annual roll-out and implementation of all consumer marketing dashboards across the organization through Tableau and Datorama. Responsible for executing digital marketing for our TaxAct professional business for a full tax season while we recruited a new Director for the position. Primary marketing support for forecasting processes which includes working collaboratively with Marketing and FP&A to maintain and evolve the forecast model throughout the tax season.A Year of responsibility leading consumer research for the marketing organization.

Responsible for management of 3 employees who were tasked with delivering marketing campaigns for TaxAct.com’s consumer and professional products including acquisition, retention and re-activation. Campaign oversight included a number of marketing channels including paid search, social, CRM and affiliates. Collaborated with Director of Mar Tech/CRM to increase email automation structuring and launching a number of campaigns that contributed to improved performance across a number of customer segments.

Currently leading a team that provides strategy, analytics, and deal structuring to the marketing organization. Support the VP of Partnership marketing in managing the strategic relationships with well over 2,000 external affiliate partners. Manage the strategy, implementation, pricing and optimization for One Technologies affiliate program. Providing leadership on the implementation of front end marketing technology for traffic aggregation, traffic recognition and traffic payment. Work with internal and external partners to increase and maximize daily site traffic through conversion optimization, A/B testing, traffic optimization and payout optimization. Work with internal partners to drive front end (marketing path) and backend product changes that will maximize traffic volume while increasing profits and margin. Structure deals CPM/CPC/CPA with the focus of maximizing specific types of traffic including desktop, mobile, email, affiliate and retail partnerships. Lead an analytics and development team to implement front end mobile path changes to reduce friction and improve usability. Designed, implemented and managed a call center initiative with external partners to create a new sales channel and generate sales growth.

Two years of operational responsibilities for Chemistry.com reporting to the President of Match.com.Manage a monthly forecast meeting with the CEO and CFO of Match.com where the Chemistry.com management team discusses monthly performance, current operations and business strategy on a going forward basis. Conduct a daily operational meeting with Product, Development, and Marketing, to communicate key performance metrics and state of the business.Work with and influence cross-functional teams including Product, Development and Marketing to produce business results.Currently overseeing a business which more than tripled revenue over a four-year period and became the third largest profit producer within Match.com during 2010 and 2011.Perform monthly forecasting, annual budgeting and strategic planning for Chemistry.com a subsidiary of Match.com.Responsible for the financial management of the MSN global partnership.Oversee an offline marketing budget in excess of $20.0 million annually, including purchasing and evaluating the ROI of network and cable television marketing. Responsible for monitoring the performance of Chemistry.com’s online marketing budget ($4.0 million annually) including Paid Search, Online Display and CRM. Performed monthly forecasting and budgeting for Match.com’s global Customer Care organization for a two year period.

Provided financial reporting and Analysis for 1,100 Blockbuster stores located in the Western U.S.Performed weekly and monthly financial reviews of Regional and District performance.Constructed quarterly budgets and forecasts for Western U.S. store operations.Managed and facilitated ad hock financial analysis for Senior Management and Regional Directors.Provided training to regional operators on financial reporting and key financial drivers.Identified under-performing Regional and District managers through field visits and face to face financial reviews.Developed and manage the activities of Senior Analysts within the operational finance department.

Provided valuation analysis for potential acquisitions of both public and private companies. Facilitated the re-acquisition of Blockbuster franchised stores. Facilitated the divestiture of Blockbuster corporate stores. Coordinated due diligence for both acquisitions and divestitures. Coordinated the integration of acquired stores into the Blockbuster corporate system.

Researched, analyzed and evaluated proposed debt transactions totaling $1 billion.Monitored a portfolio of debt investments totaling $900 million. Responsible for maintaining and monitoring Prudential Capital Group’s equity fund investments including annual reviews and meeting periodic capital calls. Performed credit analysis and due diligence on transactions for all levels of the capital structure including senior debt, subordinated debt, mezzanine and equity. Transactions included:• Mezzanine financing for a molded plastic manufacturer, which included $10 million of subordinated debt and warrants for 14% of the company.• $50 million subordinated debt transaction for a large national restaurant franchiser with proceeds used to take the company private.• $25 million subordinated debt transaction for a national provider of building products.• $100 million senior debt transaction for a national distributor of electrical and communications equipment.• $100 million senior debt transaction for a US designer and manufacturer of greetings cards.