Key responsibilities in this role include• Lead from the front to achieve financial, service quality and team development targets• Maintaining a high-performance team.• Keeping the clients delighted with our service. • Thought leadership for the company to keep our organization relevant in today’s world of information

Responsible for grooming and developing my team to be more productive, results-oriented and client-centric.

Being a Senior Manager one of my focus areas is 'people management' - i.e. motivating and engaging the team to achieve the desired results. I have KPIs in commercial aspects as well as providing good quality servicing to my clients in order to have sustainability of business. Learning about peoples' behavior and understanding client's personal and corporate objectives are of utmost importance.

My main job was to provide actionable recommendation based on actual consumer behavior to Research and Marketing teams within my clientele. The core client set include, but not limited to, Reckitt Benckiser, Nestle, Pepsi International, Kellogs, and Mars.

Foresight research was the only company in Pakistan providing consumer panel data. My primary role was to manage consumer panel business for Unilever Pakistan. I was heading a team of 4 people who used to work on different categories. We worked very closely with Unilever's brand managers to fulfill their needs of essential information of consumer buying and consumption habits by using advance and comprehensive data tools.

I worked in a capacity of digital marketing / online research within Tradekey (KSA based online B2B company for SMEs). The primary role was to understand the online business dynamics and recommend the initiative that will boost sales and finally tracking their effectiveness post launch.

I worked as a junior researcher in Nielsen. The primary role was to support my line manager to prepare the presentations and adhoc requests. I developed my analytical as well as excel/power point skills during the course of the job. I went through several marketing research training to understand the whole research industry and how different research tools provide different set of information.PROJECT FLOATI conducted a detailed brand valuation analysis of a well-known local… Show more I worked as a junior researcher in Nielsen. The primary role was to support my line manager to prepare the presentations and adhoc requests. I developed my analytical as well as excel/power point skills during the course of the job. I went through several marketing research training to understand the whole research industry and how different research tools provide different set of information.PROJECT FLOATI conducted a detailed brand valuation analysis of a well-known local brand to assist our client in strategic decision of business acquisition - The client gave positive testimonial post completion of the project. Show less