Jamal Arif Email & Phone Number

Al Ain

• Came up with creative techniques in teaching ‘ Innovation & Entrepreneurship and Strategic HR Management’ to graduates & ‘Marketing Principles and Innovation and Creativity’ to undergraduates.• Utilized the medium of Class Projects to germinate the virus of Entrepreneurship through Pilot runs.• Crafted a novel approach in teaching ‘Compensation Mgt. & Performance Mgt’ to undergraduates & Strategic HRM to graduates.• Wrote cases on Entrepreneurship which earned compensation from ‘Twazun UAE’.• Supervised and guided students in ‘Global Management Challenge’ competition. Won first round.

Cupertino, California

• Conducted “Discussion based Teaching Workshop” for Univ. of Sarajevo Junior Faculty in February ‘12.• Conducted ‘Discussion based Teaching Workshop’ for NUST Faculty, Islamabad, Pakistan in Nov 2012.• Taught “Negotiations & Contracts” & “ Channel Mgt.” to Zantel Executives in Tanzania (Nov/Dec ’11).• Taught “TQM” to four separate Executive cohorts of mobile operator (Etisalat) in Dubai (Apr/May 2012).• Conducted ‘ Business Development’ (Jun 2012 ) & ‘Data Mining’ workshops for Etisalat (telecom operator) Executives in Kabul (Aug/Oct ’12).• Taught ‘Bid Management & Tender Evaluation’ to Etisalat Executives in Dubai, Dec 2012.• Conducted ‘Digital Marketing’ workshop in Kabul (May 2013) & Sales Management at NUST (Jun 2013).

• Used creative approaches in teaching various Sales & Marketing courses like Biz to Biz Marketing, Marketing Management, Consumer Behavior & Advertising and Promotion Management & Sales Force and Channel Management to MBA students & Marketing management to EMBA and Undergraduate.• Conceptualized, innovated and led the following management executive courses as Course Director: Sales Force management (including custom Sales management programs for Engro Foods and Telenor), Business to Business Marketing and Effective Business Communication skills including customized program for Institute of Chartered Accountants and Telenor).• Taught in Executive programs on Social Entrepreneurship, Marketing and Biz Communications. • Requested by AIT (Bangkok) to develop material and co-teach a two week course to train Bangla Desh Bankers in writing cases for training Bankers. (Could not teach because of prior LUMS commitments). • Developed content & taught “Business Communication” to both Executives & MBA students.• Researched & identified issues and situations facing various firms in Pakistan in different industries and wrote business cases reflecting the decisions faced by Executives in these firms.• Counseled graduate students on their Thesis projects in the position of Project & Thesis Advisor for both Final year projects and mini-projects.• Served on various administrative committees. Patron of various student Clubs.• Developed Course content and materials. Assigned readings to students for facilitating classroom discussion & understanding marketing principles.

.Developed SOW, identified outside Test house & negotiated best terms/conditions and costs..Created partnerships with Hardware & Software firms offering quality complementary products for Sun systems..Ensured availability & certification of partner products to synchronize with Sun system sales forecasts..Negotiated Logo License & Non Disclosure agreements with partners with help from Legal department..Screened partners thru business case analysis focusing on firm, product features, technology & identified ROI..Brand managed the Solaris Ready program. Worked with Agencies in crafting & editing Partners Press Releases..Redesigned web based marketing collateral and promoted material to increase visibility & market penetration.Screened HW & SW partners thru business case analysis focusing on product features, technology analysis & identified ROI. Products ranged from PCI-X/E, SAN, NAS, iSCSI, HBAs, USB, SATA and others.

Responsibility for sampling, design wins, pricing, Budgets, account penetration strategies & sales support for PLL's, Power Management, Ethernet and ADSL products.Negotiated Transfer Pricing with other Fujitsu subsidiaries to keep Reps interest in design work. Orders were being placed on other Subsidiaries.Identified opportunities for Flash including MCP, Wireless IC's & Buck/Boost Converters in S. America. Won Flash business at Printer and Automotive accounts.Translated development of CMOS Sensor into key design wins at Motorola and Qualcom by identifying market need, customer demand and manufacturing capabilities. Product bought by sub contractors.Identified based on market research and expected customer needs to migrate from PLL's to PLL+VCO to Direct Conversion ICs. Developed, presented & received approval on business plan.Prepared Budgets & Forecasts, developed advertising strategy and managed both direct and indirect sales effort.Visited customers for product promotion, roadmap presentation & to finalize contracts/business deals.Presented road map to customers. Worked with sales/distribution & factory to generate design wins.Responsible for Merchandising, Press Release, working with Analysts & development of White papers.

Grew the DRAM and SRAM product lines to a $300M annual run rate. Negotiated Prices, Contracts and quarterly volume awards, tracked Sales Volume, Margin & Revenue. Visited customers on regular basis.Identified potential for SDRAM to replace SGRAM as graphic memory. Personally initiated contacts with NVidia & developed relationships that culminated in making Hynix the Top Graphics DRAM vendor. Worked with Strategic marketing in expanding relationships with 3DfX, Matrox, ATI & others.Trusted with managing the daily business generating $300M annually. Engaged with customers engineering groups, sampled products, created data sheets,won key design wins, developed account penetration strategies and tactics.Worked in close collaboration with local VAR to identify potential of Brazil for memory products. Researched market & identified partner based on PC/Server and Cell phone manufacturer needs & trends.Convinced Management to establish Bonded Warehouse in Brazil based on study of local duties, tax & tariff structure.Worked with Analysts, Press & Trade Publications. Featured in EBN.

Managed the entire $400M DRAM product line. Increased unit volume by 15% in down market.Forecasted; Trained on SAP; Negotiated Pricing & contracts; Did TAM/SOM analysis; Trained Sales force, Reps and Distributors & visited customers for product promotion & to finalize business deals.Analyzed market trends & developed plans to penetrate key accounts with support of channel partners.Performed competitive analysis and managed Sample allocation/distribution and Inventory.

Developed relationships with IBM, EMC, DEC & others. Performed TAM/SOM analysis.Forecasted, analyzed competition, managed Inventory & Priced & Introduced/ Promoted new products.Trained Reps, Sales & Distributors through sales training seminars. Road shows with factory personnel.Generated Reference material for helping Sales/Reps in design in efforts. Assigned quotas.

Mba, Business Administration

Activities and Societies: Played Grade Cricket for the University team.

Post Graduate Diploma In Business, Business Administration And Management, General

Visiting Scholar, Business Administration

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