•Perform high level data acquisition tasks including preparing, cleansing and analyzing, interpreting results, developing hypotheses, documenting findings and presenting recommendations•Analyze network viewership for households across the United States with various demographic attributes, joining third-party enriched data sources for the sole purpose of effectively targeting households with a higher likelihood and propensity to purchase – Mostly for national vehicle advertisements•Leverage Hadoop environment with big data tools such as HIVE and Drill to query data, subsequently joining to multiple data sources in other data environments such as Microsoft SQL Server. These tasks support video-on-demand insights, leveraging in-depth time series analysis for the benefit of bench-marking advertising impact and consumption that is deterministic for ROI measurement•Advanced skills and experience in mining structured and unstructured datasets using a variety of data query tools i.e., programming in SQL, HIVE•Gather descriptive statistics on many datasets to propose questions and intelligently reason about the data to gain deeper insights.

•Developed and delivered training programs via digital web marketing strategies, planning, design and budget monitoring tools to increase recruiting and retention efforts utilizing proprietary and vendor platforms to meet business goals and objectives, e.g., Learning Management System (LMS), Customer Relationship Management (CRM) tools•Teaming with multiple business channels (IT, Marketing, Market Research, Compliance, Product, Finance and etc.) to develop and execute integrated multi-channel campaigns as well as mitigate risks through adherence to compliant practices•Through vendor and relationship management, consistently seek emerging technology tools to help optimize processes in training, e.g., business analysis, sales management tools, webinar and telephony conferencing platforms, product marketing strategies and etc.•Assess market segmentation of sales force and provide dashboard tools to streamline recruiting efforts, learning capabilities and evaluate gap analysis data to provide best practices and business insights.

•Created and managed quality control analysis and improvements to ensure marketing data integrity through validation checks•Supported the development of business and marketing strategies for multiple prescription drug treatment campaigns: Viagra, Relpax, Celebrex, Zoloft and Zithromax•Managed 52 Excel spreadsheet reports with demographic, statistical, and ad response data to meet quality, budget, margin, timeline and client expectations•Compiled quality control data and published monthly reports on ad response data from telephone and business reply card campaigns for senior management team•Gathered, analyzed and reported website and advertising metrics for Pfizer and its competitors.