Lifecycle marketing manager responsible for customer acquisition and new customer onboarding programs.

Digital Marketing Product Management• Responsible for managing the lifecycle and roadmap for internal marketing software systems to enable global marketing operations for lead generation, nurturing, and reporting.• Led internal market research, vendor selection, requirements gathering and business-side implementation for marketing software contributing to revenue generation.Email Marketing Strategy and Execution• Coordinate across departments (Technology, Marketing, Product Management, and Sales) to manage email marketing strategy and execution; delivering over 10 million mailings per year to both B-to-B and B-to-C contacts. • Implemented marketing automation, A/B testing, and lifecycle marketing strategy that has increased email open rates by 38% and click-through rates by 23%.Marketing Reporting and Analysis• Use multiple data sources, including Google Analytics, in-house data warehouse, marketing campaign management tools, and offline data to develop digital marketing analytics reports and dashboards. • Led business-side transition to new web analytics tracking tool (Google Analytics), including identification of conversion goals and staff training.• Led creation and implementation of marketing campaign-tagging system to allow for cross-channel tracking and analysis of marketing performance. • Participated in special projects, including marketing attribution analysis, mobile asset audit and customer lifecycle analysis projects.

• Served as Contract Manager for multiple successful work assignments supporting cause marketing, communications, and technical assistance for the U.S. Environmental Protection Agency (EPA) with budgets totaling over $450,000.• Managed staff of up to 15 for the completion of project tasks, including graphic designers, writers, copy editors and technical experts.• Directed a team of 10 to develop marketing e-mails, and trained new team members on use of e-mail service provider.• Served as direct supervisor for three staff members.

• Managed all e-mail marketing in support of EPA’s Indoor Environments Division.• Worked directly with graphic designers to develop e-mail templates and design elements.• Wrote content for EPA and partner websites, including content for main pages and for social media platforms.

Project Management• Served as Project Manager for health marketing contract with the U.S. Centers for Disease Control and Prevention (CDC).• Managed team of 10 for execution of tasks related to contract with CDC.• Tracked project milestones and task deadlines using Microsoft Project software.• Generated and presented project status reports to client. Partnership Development/Database Management • Identified potential partners for health/social marketing campaigns for government agencies, including the CDC and Centers for Medicare and Medicaid Services.• Maintained a database of over 350 campaign supporters and partners using Blackbaud Raiser’s Edge customer management system.• Developed and maintained strategic partnerships with leaders and organizations to move forward social and health marketing campaigns, including the National Basketball Association, Black Entertainment Television (BET), and Jive Records.• Managed team of 3 to maintain partnerships and identify new partnerships opportunities.Marketing/Communications• Developed and implemented social and health marketing campaigns for the CDC.• Supervised design of marketing materials including posters, flyers, and fact sheets.• Managed e-mail and direct-mail marketing campaigns.• Wrote copy for press releases, direct mail campaigns, e-mail blasts, newsletters, flyers, and talking points.