Head Of Content/Communications Manager
CurrentOrchestrated user testing for consumer-facing mobile app, resulting in a 3x increase in average session length and over 50% increase in user satisfaction to an NPS score over 45 and a CSAT score over 80%.Directed a team of 8 musicians in producing demo music, managing 20+ recording sessions, ensuring 100% on-time delivery of content that consistently exceeded founder expectations.Managed all social media channels, boosting online presence and brand recognition, increasing followers 10X, and tripling post engagement through strategic content creation and community management.Collaborated with product and engineering teams to design a Digital Audio Workstation (DAW) for a 5x improvement in lead conversion of B2B new customers versus the original B2C streaming platform.Developed a flagship product demo based on extensive research, resulting in a 60% increase in average time spent on the website and a 4x improvement in response rates to marketing outreach.Represented XJ at the Game Developer Conference (GDC) in San Francisco, demoing the product to over 100 potential customers in back-to-back scheduled meetings across the 5-day event.Developed the User Guide for the XJ music workstation, resulting in 2x new user retention.
