Jill Amato Email & Phone Number

United States

North Adams, Ma, Us

Responsible for development and oversight of the Marketing and Community Banking strategy at MountainOne. I also manage an incredible team of Mountaineers who are committed to serving the needs of our valued customers each and every day. Together, we strive to deliver solutions of real value that help individuals, businesses, and community institutions manage their financial lives with clarity and confidence.

North Adams, Ma, Us

Creates and actively implements marketing strategies that build and promote the MountainOne brand in order to increase brand awareness, relevance, and market penetration among our target audiences.

Braintree, Ma, Us

Responsible for the strategy, development and execution of the company brand, marketing programs, communications, and key strategic initiatives and events.

Boston, Massachusetts, Us

Strategy development, implementation and management of corporate marketing and communications programs that advance the Bank's business goals and objectives. Major responsibilities include:> Development and implementation of the corporate branding and advertising program across all digital and print channels, including the Bank website as well as television, radio, digital and print advertising campaigns; > Development and implementation of collateral materials and client communications; > Management of agency relationship;> Implementation of digital client communication and invitation solution;> Strategy and event support for Private Partnership CFO Conference series;> Website management including strategy, implementation, management, measurement and content development;> Management of marketing support staff.Additional responsibilities include creative services/graphic design, content development, event planning and participation in cross-functional project teams and initiatives.

Boston, Massachusetts, Us

Develop, implement and manage corporate marketing and communications programs that advance the Bank's business goals and objectives. Major responsibilities include:> Development and implementation of the corporate branding and advertising program, including print, broadcast, digital; > Development and implementation of all collateral materials and client communications; > Management of agency relationship;> Website management including strategy, implementation, management, measurement and content developmentAdditional responsibilities include creative services/graphic design, content development, event planning and participation in cross-functional project teams and initiatives.

Boston, Massachusetts, Us

Develop and manage corporate marketing initiatives with special focuses in digital marketing, collateral development and creative services; Additional responsibilities include brand management, public relations, advertising, content development, event planning and product launches. Selected achievements include: > Launched new corporate website; led cross-functional project teams to migrate affiliate sites onto new site. > Managed video production for new, investment-focused website video series. > Developed formal recommendation for Social Media strategy, creating tiered launch plan, editorial calendar, and proposal for ongoing content development. > Key member of team that researched and implemented new internal web portal to improve internal collaboration between 25 geographic locations. > Managed production of collateral system to support expansion of investment management, wealth advisory and trust services arm; managed internal launch project including meeting/webcast and reception. > In-house designer charged with content development, design and production management of marketing presentations to Board of Directors, CEO presentations, sales literature, financial and product brochures, thought leadership articles.

Boston, Massachusetts, Us

Managed corporate marketing initiatives including brand management, public relations, advertising, collateral, product launches, event planning, website management and creative services. Selected achievements include: > Nominated by CEO to participate in professional development pilot program, Innovation & Mentoring. Presented project results to senior management. > Launched new website in 2006; ongoing management of content and lead generation measurement. > Planned quarterly Staff Meetings and Employee Receptions, 25th Anniversary Client Celebration, 25th Anniversary Employee Celebration, Employee Summer Outings, ongoing client event support. > Managed development and production of quarterly Statement of Financial Condition and Annual Report of Financial Condition brochures. > In-house designer, work included print materials, presentations, ads, thought leadership pieces for sales support, marketing and CEO.

Boston, Massachusetts, Us

Support role to Director of Marketing and Marketing Communications Manager; Administrative duties, research, creative services, and vendor management.

Boston, Massachusetts, Us

Ba, Economics & International Finance

Education record