Career Objective:Passionate brand strategist with 1.5 years of hands-on experience in strategic campaigns, elevating brand visibility, and driving positive outcomes. Eager to apply expertise in driving brand awareness and engagement for a dynamic organization.Professional Experience:1-Sub Assistant Brand manager at RFL Group (Vision Electronics), From February,2024-Till NowKey Aspects:  Demonstrated expertise in strategic brand management (6P Toolkit Analysis, Brand Marketing Plan Process, Market Segmentation & Positioning and Designing JTBD-Job to Be Done) across diverse consumer products, including air conditioners, fridges, luggage, and water purifiers. Proven track record of implementing integrated marketing campaigns spanning digital, traditional, and experiential channels to maximize brand visibility and engagement. Proficient use of data analytics and market research to optimize marketing strategies and drive continuous improvement in ROI and KPIs based on market size and share. Deep industry knowledge and commitment to innovation, staying ahead of market trends and consumer preferences by estimating competitor’s topline to drive brand differentiation.Key Achievement: Completed 1 TVC for AC brand,1 model photoshoot for luggage and Refrigerator,1 product Photoshoot for luggage and Refrigerator,1 product review & 2 showroom review video project, nationwide outdoor branding, brought Multiple changes in company website & and monitoring all marketing communication across TV channel, newspaper, and digital platform.Technical Skills : Advanced Ms. Word, Ms. Excel, Power point, G Suite for Business, Email Management, Canva, Excel Dashboard, Data Analysis, Social Media Management, Presentation and Design, Funnel creation, YouTube creator studio, Facebook meta & Facebook Ads, Website managing & Content Writing.Soft Skills : Communication, Time Management, Problem-Solving, Teamwork & Leadership, Critical thinking, Professional Networking Skills, Creativity and Competitor Analysis.