Career Objective:Passionate brand strategist with 1.5 years of hands-on experience in strategic campaigns, elevating brand visibility, and driving positive outcomes. Eager to apply expertise in driving brand awareness and engagement for a dynamic organization.Professional Experience:1-Sub Assistant Brand manager at RFL Group (Vision Electronics), From February,2024-Till NowKey Aspects: Demonstrated expertise in strategic brand management (6P Toolkit Analysis, Brand Marketing Plan Process, Market Segmentation & Positioning and Designing JTBD-Job to Be Done) across diverse consumer products, including air conditioners, fridges, luggage, and water purifiers. Proven track record of implementing integrated marketing campaigns spanning digital, traditional, and experiential channels to maximize brand visibility and engagement. Proficient use of data analytics and market research to optimize marketing strategies and drive continuous improvement in ROI and KPIs based on market size and share. Deep industry knowledge and commitment to innovation, staying ahead of market trends and consumer preferences by estimating competitor’s topline to drive brand differentiation.Key Achievement: Completed 1 TVC for AC brand,1 model photoshoot for luggage and Refrigerator,1 product Photoshoot for luggage and Refrigerator,1 product review & 2 showroom review video project, nationwide outdoor branding, brought Multiple changes in company website & and monitoring all marketing communication across TV channel, newspaper, and digital platform.Technical Skills : Advanced Ms. Word, Ms. Excel, Power point, G Suite for Business, Email Management, Canva, Excel Dashboard, Data Analysis, Social Media Management, Presentation and Design, Funnel creation, YouTube creator studio, Facebook meta & Facebook Ads, Website managing & Content Writing.Soft Skills : Communication, Time Management, Problem-Solving, Teamwork & Leadership, Critical thinking, Professional Networking Skills, Creativity and Competitor Analysis.
Listed skills include Creativity Skills, Idea Person, Advertising, Social Media, and 15 others.
