Marketing Specialist
Current- Develop and execute comprehensive multi-channel marketing plans tailored to many industries, focusing on customer acquisition and engagement in the Canadian market.- Track campaign effectiveness and make appropriate adjustments to increase effectiveness for future campaigns.- Develop and maintain email marketing automation campaigns. - Design art and copy layouts for online and offline advertising.- Manage and update LinkedIn, Facebook, Twitter, Instagram, and YouTube social… Show more - Develop and execute comprehensive multi-channel marketing plans tailored to many industries, focusing on customer acquisition and engagement in the Canadian market.- Track campaign effectiveness and make appropriate adjustments to increase effectiveness for future campaigns.- Develop and maintain email marketing automation campaigns. - Design art and copy layouts for online and offline advertising.- Manage and update LinkedIn, Facebook, Twitter, Instagram, and YouTube social media accounts.- Took ownership of the customer journey, from initial contact through conversion and retention, by implementing personalized and effective communication strategies.- Collaborated closely with the sales team to identify opportunities for marketing alignment and drive awareness.- Developed multiple e-commerce websites using the Shopify platform.- Create PowerPoint presentations for internal meetings as well as external Sales Rep presentations to their clients.- Coordinate promotions with the company's vendors.- Plan and execute tradeshows, demo events, and customer training sessions. Show less