Jamel Jelani Email & Phone Number

South Bend, In, Us

Lansing, Michigan, United States

Three Oaks, Michigan, United States

- Develop inspired marketing leadership to deliver the company and brand objectives.- Managed all E-Commerce accounts (Amazon, Walmart, Wayfair) from both a sales and marketing perspective. Managed start-up & integration processes, and ad spend strategy and budget.- Lead the rebranding of the company and brands that hasn't changed in +65 years, giving a fresh new look that was tested and perceived positively by shoppers and retailers alike.- Worked closely with The Gorilla Glue Company to design future-forward packaging that has yet to be available in the floor care industry, free from plastic with a premium experience.- Developed National Trade Show strategy using 3D tools to virtually show concepts- Having hands-on experience in photography, content creation, production packaging, 3D modeling, and the adobe suite of tools, allows me as a leader to give clear direction, timing, and recommendations when producing assets.

Benton Harbor, Michigan, United States

- Developed retail digital strategy across all channels for the KitchenAid small appliance brand; including creative strategy, retail media planning, product success plan, winning in the marketplace.- Managed over a $11M marketing budget for both internal and retail marketing spend with over 6x on ROI-Implemented best-in-class advertising solutions to grow business through improved traffic, awareness, and conversion.- Implemented competitive comparison analysis across retail to ensure we have the most effective content, build brand preference, and ultimately increase sales.- Owned content quality management for the brand and created a best-in-class content scoring system that is used across the retail industry today.- Developed strong e-commerce strategy for the brand to promote brand awareness, product education, increase in traffic and conversion. - Implemented best-in-class retail premium online experience over 25 retail accounts with minimum spend.- Created premium brand shops and product pages across several retail .coms. - Manage back end data to promote complete data, ready to integrate with most platforms and MDM systems.- Provided deep dive analysis, digging through feature/benefit effectiveness, competitive comparisons and sales impact.- Led customer review and syndication strategy for all retailers partnering with the brand.- Analyze ecommerce accounts through business intelligence tools to measure the impact of strategic opportunities across the ecommerce portfolio.

Benton Harbor Area, Michigan

- Increased conversion by 15% through implementing a strategic data strategy across retail.- Drove $39M in gross revenue in the back-half of 2014 after successfully launching on Amazon.com. By 2018, I drove over $100M in gross revenue.- Managed ecommerce data and online presence for all retailers partnering with the brand.- Managed product catalog for KitchenAid.com D2C channel to promote complete data in the MDM and PIM systems.- Owned product launches across all marketplace platforms.- Created digital assets; including banner ads, lifestyle imagery, and video edits,- Managed Employee Purchase Program and VIP site structure and content.

Benton Harbor, Michigan

Generated revenue through direct to consumer sales. Promoted sales and discount events. Worked with manufacturing facility to process and correct customer orders. Collaborated with cross-functional teams to revise consumer resolution processes.Manage consumer warranty disputes. Provided consumers with product knowledge and proper use. Worked with manufacturing facility in processing and correcting orders. Helped to revise consumer resolution processes. Processed returns and resolve open orders.

Bachelor Of Science In Business Administration (Bsba), Business, Management, Marketing, And Related Support Services

Associate Of Arts (Aa), Pre-Law Studies