James Varley Email & Phone Number

City Of London, England, United Kingdom

• Relocated to lead an office of 8 Client Managers across mid-market accounts in one of Meltwater’s priority regions, achieving consistently strong client expansion rates.
• Focused on creating a proactive system that identifies potential churn, maximizes growth opportunities, and enables early renewals, which has already been adopted by multiple offices across EMEA.
• Spearheaded a transition from generalist to specialist CS roles in Q2, establishing Account Manager, Client Success Manager, and Renewal Manager functions that drove scalability and enhanced client outcomes.
• Applied international experience from North America to adapt proven strategies for a priority EMEA market, ensuring seamless integration and consistent client outcomes across regions.

Toronto, Ontario, Canada

• Lead a team of 8 Account Managers overseeing a $16M portfolio, comprised of many of North America’s largest mid market clients
• Top performing office consistently among North America’s leading client retention and client growth results
• Decision maker on business functions including headcount, forecasting, career development, reporting, and budget
• Responsible for change management tactics during economic and organizational shifts, including Meltwater’s recent take-private acquisition
• Coach Key Account Managers through all account management actions including strategic client meetings, portfolio reviews, and forecasting

Toronto, Ontario, Canada

• Manage one of Canada's largest teams of Client Success Representatives and Key Account Managers, who routinely finish at the top of rankings for client growth and retention metrics North America-wide
• Run international workshops on Client Success fundamentals and best practices, sharing lessons, leadership, learnings with colleagues to aid in their development
• Mentor colleagues across North America to provide leadership and fresh ideas to help reach goals of managerial and individual growth

Toronto, Ontario, Canada

• Manage team of top performing Client Success Representatives to achieving personal and professional goals while still maintaining personal portfolio
• Facilitate everything from interview process, new rep onboarding and training, and ongoing development towards self-sufficiency and personal successes
• Implement time management strategies to continue to put up leading client retention and growth metrics

Toronto, Ontario, Canada

• Work directly with clients to plan, implement, and analyze marketing and communications campaigns
• Ensure adoption of the Meltwater platform to make more informed and data-driven decisions
• Multi-million dollar client portfolio ranges from technology, healthcare, education, non-profit, retail, finance and more

Toronto, Ontario, Canada

• Managed the entire client acquisition process from prospecting, qualifying, demoing, and bringing on new business
• Worked with select mission-driven organizations for pro-bono consulting
• Was a top performer in the country, culminating my time in client acquisition with 230% of final target

Toronto, Ontario, Canada

• Supported the top performing office globally over my time in this role
• Identified potential new business opportunities, qualify them, and direct them to client acquisition leadership team
• Created demo accounts through assessment of a potential client’s needs

Toronto, Ontario, Canada

• Support the Canadian Banking Marketing Department in a variety of tasks with a focus on credit cards
• Created briefs for advertising campaigns and worked with agencies to bring them to market through developing appropriate creative and media strategies
• Worked with the digital design team to design campaign landing pages and websites, including scotiabank.com/travelrewards
• Managed campaigns in-market and made suitable adjustments to ensure efficiency and that KPIs were met
• Pulled campaign metrics into detailed reports highlighting successes and weaknesses of campaigns and provided learnings for future campaigns
• Conducted competitive research to help advise strategy for new products

Waterloo, Ontario

• Responsible for developing compelling stories and positioning to support the Axonifyplatform through product releases, sales enablement collateral, and demand generation programs
• Planned, created content, analyzed data, and executed the release of the 2018 Microlearning Global Benchmark Report, a report detailing platform statistics and highlighting learning data and trends for the 2018 year.
• Assisted with various marketing tasks surrounding the release of the Axonify Impact platform, a tool allowing managers to predict if they will meet their business goals and identify areas of operations that need to be.

Toronto

• Managed the production and release of the 2016-2017 Learnography Annual Report, Learnography’s first ever digital annual report, by creating a theme, building a design, and writing and editing articles
• Overhauled Learnography’s social media and digital marketing campaigns to create a procedure that is driven by analytical data and maximizes economic efficiency and audience impact
• Implemented a procedure to Salesforce Enterprise that tracks and compares the return on investment for viewing, speaking, or displaying at conferences
• Worked directly with inbound and outbound leads to bring clients into the business

Minden Hills, Ontario

• Voted Staff of the Year 2016
• Supervised children aged 5 - 15 and ran scheduled activities while making camp as meaningful as possible
• Organized and moderated daily games for children, and running daily activities
• Participated in intensive leadership process to become counselor; included being selected to complete two years as a Leader in Training (LIT) and was one of the few chosen to become a counselor

Toronto, Ontario

• Acted as the primary point of customer interaction with the store
• Responsible for embodying the brand and ensure any and all needs were met for customers

Bachelor Of Business Administration (Bba), Co-Op Option

• Graduated with distinction • Finalist, WLU 2016 PepsiCo Pitch Competition • Semi-finalist: WLU 2016 BDO New Venture Competition

Ontario Secondary School Diploma

• Head Boy, Senior Year • Student Council, Grades 9-11 • Principal's Award Recipient

Bachelor Of Business Administration - Bba