James Varley Email and Phone Number
As the Managing Director of Client Success at Meltwater, I have the opportunity to lead, grow, develop, and teach a team of 8 Account Managers who oversee a $16M portfolio of North America's most important mid-market clients. With years of experience in the field, I have developed a strong expertise in analytics and strategy, connecting the dots between data and business outcomes.Meltwater empowers companies with a suite of solutions that spans media, social, consumer, and sales intelligence. By analyzing ~1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge to drive results. With 27,000 global customers, 50 offices across six continents, and 2,300 employees, Meltwater is the industry partner of choice for global brands making an impact.I am passionate about building and maintaining strong relationships with my peers and clients, and I am always looking for new ways to add value and deliver excellence. I have successfully implemented change management tactics during economic and organizational shifts, including Meltwater's recent take-private acquisition. I have also coached and mentored colleagues across North America, sharing best practices and leadership lessons. I am proud to be recognized as one of The Peak's 2023 Emerging Leaders, a list that celebrates up-and-coming young leaders shaping Canada's economy, culture, and society.
Meltwater
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Sales Director, Client SuccessMeltwater Mar 2024 - PresentCity Of London, England, United Kingdom• Relocated to lead an office of 8 Client Managers across mid-market accounts in one of Meltwater’s priority regions, achieving consistently strong client expansion rates.• Focused on creating a proactive system that identifies potential churn, maximizes growth opportunities, and enables early renewals, which has already been adopted by multiple offices across EMEA.• Spearheaded a transition from generalist to specialist CS roles in Q2, establishing Account Manager, Client Success Manager, and Renewal Manager functions that drove scalability and enhanced client outcomes. • Applied international experience from North America to adapt proven strategies for a priority EMEA market, ensuring seamless integration and consistent client outcomes across regions.• Applied international experience from North America to adapt proven strategies for a priority EMEA market, ensuring seamless integration and consistent client outcomes across regions.
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Managing Director, Client SuccessMeltwater Jan 2023 - Mar 2024Toronto, Ontario, Canada• Lead a team of 8 Account Managers overseeing a $16M portfolio, comprised of many of North America’s largest mid market clients• Top performing office consistently among North America’s leading client retention and client growth results• Decision maker on business functions including headcount, forecasting, career development, reporting, and budget• Responsible for change management tactics during economic and organizational shifts, including Meltwater’s recent take-private acquisition • Coach Key Account Managers through all account management actions including strategic client meetings, portfolio reviews, and forecasting
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Senior Manager, Client SuccessMeltwater Oct 2022 - Dec 2022Toronto, Ontario, Canada• Manage one of Canada's largest teams of Client Success Representatives and Key Account Managers, who routinely finish at the top of rankings for client growth and retention metrics North America-wide• Run international workshops on Client Success fundamentals and best practices, sharing lessons, leadership, learnings with colleagues to aid in their development• Mentor colleagues across North America to provide leadership and fresh ideas to help reach goals of managerial and individual growth
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Client Success ManagerMeltwater Jan 2021 - Oct 2022Toronto, Ontario, Canada• Manage team of top performing Client Success Representatives to achieving personal and professional goals while still maintaining personal portfolio• Facilitate everything from interview process, new rep onboarding and training, and ongoing development towards self-sufficiency and personal successes• Implement time management strategies to continue to put up leading client retention and growth metrics
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Client Success RepresentativeMeltwater Jul 2020 - Dec 2020Toronto, Ontario, Canada• Work directly with clients to plan, implement, and analyze marketing and communications campaigns• Ensure adoption of the Meltwater platform to make more informed and data-driven decisions• Multi-million dollar client portfolio ranges from technology, healthcare, education, non-profit, retail, finance and more
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Sales ConsultantMeltwater Dec 2019 - Jul 2020Toronto, Ontario, Canada• Managed the entire client acquisition process from prospecting, qualifying, demoing, and bringing on new business• Worked with select mission-driven organizations for pro-bono consulting• Was a top performer in the country, culminating my time in client acquisition with 230% of final target
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Sales Development RepresentativeMeltwater Oct 2019 - Dec 2019Toronto, Ontario, Canada• Supported the top performing office globally over my time in this role• Identified potential new business opportunities, qualify them, and direct them to client acquisition leadership team• Created demo accounts through assessment of a potential client’s needs
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Marketing Coordinator, Payments & PartnershipsScotiabank Sep 2018 - Dec 2018Toronto, Ontario, Canada• Support the Canadian Banking Marketing Department in a variety of tasks with a focus on credit cards• Created briefs for advertising campaigns and worked with agencies to bring them to market through developing appropriate creative and media strategies• Worked with the digital design team to design campaign landing pages and websites, including scotiabank.com/travelrewards• Managed campaigns in-market and made suitable adjustments to ensure efficiency and that KPIs were met• Pulled campaign metrics into detailed reports highlighting successes and weaknesses of campaigns and provided learnings for future campaigns• Conducted competitive research to help advise strategy for new products• Member of the Scotiabank Students Committee, responsible for the biweekly release of the Student Spotlight Newsletter -
Product Marketing SpecialistAxonify Jan 2018 - Apr 2018Waterloo, Ontario• Responsible for developing compelling stories and positioning to support the Axonifyplatform through product releases, sales enablement collateral, and demand generation programs• Planned, created content, analyzed data, and executed the release of the 2018 Microlearning Global Benchmark Report, a report detailing platform statistics and highlighting learning data and trends for the 2018 year that establishes Axonify as a leader in the microlearning sector• Assisted with various marketing tasks surrounding the release of the Axonify Impact platform, a tool allowing managers to predict if they will meet their business goals and identify areas of operations that need to be improved to achieve their target2018 Microlearning Global Benchmark Report: https://axonify.com/benchmark-report/ -
Marketing CoordinatorLearnography May 2017 - Aug 2017Toronto• Managed the production and release of the 2016-2017 Learnography Annual Report, Learnography’s first ever digital annual report, by creating a theme, building a design, and writing and editing articles• Overhauled Learnography’s social media and digital marketing campaigns to create a procedure that is driven by analytical data and maximizes economic efficiency and audience impact• Implemented a procedure to Salesforce Enterprise that tracks and compares the return on investment for viewing, speaking, or displaying at conferences• Worked directly with inbound and outbound leads to bring clients into the business -
Camp CounselorOnondaga Camp Jun 2013 - Aug 2016Minden Hills, Ontario• Voted Staff of the Year 2016• Supervised children aged 5 - 15 and ran scheduled activities while making camp as meaningful as possible• Organized and moderated daily games for children, and running daily activities• Participated in intensive leadership process to become counselor; included being selected to complete two years as a Leader in Training (LIT) and was one of the few chosen to become a counselor
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DoorpersonHolt Renfrew Apr 2016 - Jun 2016Toronto, Ontario• Acted as the primary point of customer interaction with the store• Responsible for embodying the brand and ensure any and all needs were met for customers
James Varley Education Details
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Bachelor Of Business Administration (Bba), Co-Op Option -
Greenwood College SchoolOntario Secondary School Diploma -
Bachelor Of Business Administration - Bba
Frequently Asked Questions about James Varley
What company does James Varley work for?
James Varley works for Meltwater
What is James Varley's role at the current company?
James Varley's current role is Sales Director @ Meltwater UK | Leading Client Success Team.
What schools did James Varley attend?
James Varley attended Wilfrid Laurier University, Greenwood College School, Wilfrid Laurier University.
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James Varley
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3leadbitter.co.uk, lovell.co.uk, lqgroup.org.uk -
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